Accidental CEO Podcast
Dive into the heart of creativity and business with the Accidental CEO Podcast, your go-to audio hangout for turning passion into a thriving business. Hosted by Nata Salvatori, a seasoned wedding photographer and savvy business educator, this podcast peels back the curtain on the accidental journey from creative professional to CEO. Whether you stumbled upon the role of entrepreneur or have always dreamt of leading your own venture, this podcast is crafted for you.
Each episode is a blend of inspiring stories, practical strategies, and real-world advice to navigate the complexities of running a creative business. From building a brand that resonates with your ideal clients to mastering the art of sustainable growth, Nata and a roster of guest experts offer insights into making the leap from creative to CEO not just possible, but profitable and fulfilling.
The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.
Connect with Nata:
accidentalceopod.com
instagram.com/accidentalceopod
Accidental CEO Podcast
73: Burnout-Proof PR: How Hayley Knight Rewrote the Rules of Business
Tired of pretending burnout is just part of the job? In this week’s Accidental CEO, Nata Salvatori interviews Hayley Knight, the unapologetically bold co-founder of PR agency Be Yellow.
Hayley opens up about leaving a toxic 9-to-5 to build something radically different—an agency rooted in values, boundaries, and big impact. She shares how Be Yellow operates on 4-day workweeks, runs no-interruption focus hours, and still crushes client campaigns. The secret? Purpose-driven work and leadership that’s allergic to burnout.
You'll learn:
- Why boundaries are the real flex for entrepreneurs
- How to use LinkedIn to grow your brand (without being cringey)
- What makes a purpose-driven PR campaign actually work
- And how Hayley’s agency stays loud, bold, and very booked
If you’re tired of the hustle narrative and ready for something more sustainable—more you—this episode will hit hard.
Listen now, and don’t forget to leave a review or share with a friend who needs to hear it.
Stay inspired by today’s guest, Hayley!
👉 www.beyellow.life