Accidental CEO Podcast
The Accidental CEO Podcast is where high-performing entrepreneurs come to scale beyond themselves.
Hosted by Nata Salvatori—business coach, multi-business owner, and identity-shifter-in-chief—this show is your space to evolve from over-involved operator to embodied CEO. You won’t find hustle hype or beginner tips here. This is about real leadership, strategic freedom, and the inner work it takes to grow a business that no longer runs on your burnout.
Each episode blends sharp strategy with emotional intelligence to help you delegate with trust, lead with clarity, and reclaim your time without sacrificing results. Whether you're managing a team or realizing you're still doing too much alone, this podcast is your call forward.
This isn’t just business advice. It’s identity work for entrepreneurs who are too experienced to still be this exhausted—and too ambitious to stay stuck.
Subscribe now and join a community of intentional leaders building scalable success, one powerful decision at a time.
Connect with Nata:
http://accidentalceo.co
instagram.com/accidentalceo.co
Accidental CEO Podcast
81: From Stay-at-Home Mom to Scalable CEO: How Beth Heyer Built a Babysitting Empire With Gen Z Power
What happens when a stay-at-home mom turns a babysitting gap into a thriving, multi-brand business? Beth Heyer is the founder and CEO of Babysitting Connection, a Texas-based service with over 300 vetted sitters and 700 monthly subscribers. She’s also the creator of Pet Sitting Connection and the nonprofit BC Gives Back—all while solo parenting and scaling her team across the state.
In this episode, Beth breaks down her path from burnout to business-building brilliance. You’ll hear how she pivoted during COVID, scaled using a low-barrier membership model, and why her team of Gen Z sitters taught her how to stop glorifying hustle. We also talk real talk about managing boundaries, expanding into new verticals, and why good systems—and good sitters—matter more than ever.
You’ll learn:
- How she scaled a local service to a statewide operation
- What Gen Z workers really need to stay loyal (hint: it’s not pizza parties)
- The secrets behind her $35/month recurring revenue model
- How to vet people when trust is the product
- Why her nonprofit helps foster parents and single moms find relief
Whether you’re thinking about a membership model, building a remote team, or just need some CEO realness from someone who’s been in the trenches—this episode is packed with gold.
Resources Mentioned:
- BabysittingConnection.com
- PetSittingConnection.com
- BCGivesBack.org
- BethHeyer.com
Connect with Beth!
✅ https://bethheyer.com/ | @babysittingconnection