Accidental CEO Podcast

82: From Blog to Brand: How Jessica Bishop Built a Business That Serves Both Brides and Vendors

Nata Salvatori

Jessica Bishop didn’t mean to start a business—she just wanted to get married without going broke. In this episode, she shares how her personal wedding blog turned into The Budget Savvy Bride, one of the most trusted wedding resources on the internet.

Jessica gets real about what it means to serve two totally different audiences (engaged couples and wedding vendors), why transparency around pricing is a game-changer, and how her small but mighty team built a fully custom vendor directory from scratch.

Whether you're a wedding professional, a fellow founder serving two client types, or just curious how someone builds a 16-year-old content business that’s still thriving—this one’s a goldmine.

Takeaways include:

  • Why hiding pricing actually hurts your sales
  • The truth about marketing costs for vendors
  • How to scale with intention (and a tiny team)
  • What it really takes to build trust in a saturated market

Resources + Links:

🎧 Listen now and learn how to grow a lean business with a big impact.

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