Accidental CEO Podcast

97: Bridging the Audacity Gap: Empowering Women in Business

Nata Salvatori

Women are launching businesses in record numbers — 49% of new businesses in 2024 were started by women. But here’s the kicker: we’re still getting a fraction of the funding, visibility, and recognition that male founders get. And the worst part? A lot of the gap comes from our own behavior.

In this powerful solo episode, Nata Salvatori breaks down the real reasons women are playing small in business — from early conditioning around risk and politeness, to the very real data on pricing, speaking, and self-rejection. If you’ve ever found yourself rewriting a caption 10 times instead of pitching the podcast, or discounting your services "just in case," you’re not alone. But you can change it.

You’ll walk away with:

  • Eye-opening stats about women in business (and why we outperform but get overlooked)
  • How to identify your own "pre-rejection" behaviors
  • 3 bold experiments to train your brain for audacity, not perfection
  • The mindset shifts that move you from doer to visible, well-paid CEO

This is part pep talk, part real talk, part data-fueled kick in the pants. Ready to stop rejecting yourself before the world even gets a chance to?

Try one audacity experiment this month and tag Nata @accidentalceo.co with your wins.

Are you the bottleneck…or just at your current limit? Take this 5-minute quiz to see where your capacity is leaking:

https://www.tryinteract.com/share/quiz/69406257520071b3d67558b4

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