Accidental CEO Podcast
The Accidental CEO Podcast is where high-performing entrepreneurs come to scale beyond themselves.
Hosted by Nata Salvatori—business coach, multi-business owner, and identity-shifter-in-chief—this show is your space to evolve from over-involved operator to embodied CEO. You won’t find hustle hype or beginner tips here. This is about real leadership, strategic freedom, and the inner work it takes to grow a business that no longer runs on your burnout.
Each episode blends sharp strategy with emotional intelligence to help you delegate with trust, lead with clarity, and reclaim your time without sacrificing results. Whether you're managing a team or realizing you're still doing too much alone, this podcast is your call forward.
This isn’t just business advice. It’s identity work for entrepreneurs who are too experienced to still be this exhausted—and too ambitious to stay stuck.
Subscribe now and join a community of intentional leaders building scalable success, one powerful decision at a time.
Connect with Nata:
http://accidentalceo.co
instagram.com/accidentalceo.co
Accidental CEO Podcast
113: ChatGPT Is the New Google—Here’s How to Show Up in AI Search with Gloria Chou
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PR has a reputation problem.
Most small business owners hear “PR” and immediately think: expensive agency, impossible gatekeeping, or one more thing built for brands with a giant budget and a publicist on speed dial.
Gloria Chou is here to kill that myth.
In this episode, Gloria shares how founders can get featured in media, podcasts, and digital publications without hiring a PR firm, buying sketchy placements, or waiting until they feel “big enough.” She breaks down her CPR pitching method, explains why specificity and relevance matter more than a flashy story, and shows how AI tools like Perplexity and ChatGPT can help you research angles and write stronger pitches faster.
We also talk about the shift that every founder needs to be paying attention to: AI visibility. Gloria makes the case that PR is no longer just about credibility with humans. It is also about building the trust signals that AI tools use to recommend businesses, experts, and products. Translation: if you want to be found in the next era of search, this matters now.
Inside this episode:
- Why founders do not need an agency to start getting press
- Gloria’s CPR framework for better media pitches
- The truth about paid features and fake credibility
- Why PR supports trust, discovery, and long-term growth
- How to use Perplexity to uncover timely, relevant pitch angles
- The biggest mistakes people make when pitching themselves
- Why the current PR + AI moment is a massive opportunity for small businesses
Connect with Gloria on Instagram! @gloriachoupr
This one is for the founders who are tired of being brilliant in private.
Hit play. Then go get visible.