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Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
How To Build Your FIRST B2B Influencer Campaign | Bri's Brief | Ep 5
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Stop the Scroll, host Brianna Doe walks through how to build your first B2B influencer marketing campaign, step-by-step. You'll get tips on setting goals, choosing platforms, finding influencers, negotiating compensation, and more. This episode will give you a full framework for launching a successful B2B influencer program.
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Best Moments:
(00:05) Building Trust and Long-Term Relationships in B2B Influencer Marketing
(00:24) Building Your First B2B Influencer Marketing Campaign
(01:58) Setting Clear Goals and Aligning Messaging for Successful Campaigns
(03:10) Tips for Implementing B2B Influencer Marketing
(04:11) Steps to Successfully Engage with Influencers
(05:26) Tips for Collaborating with Influencers
(07:26) Tips for Running Your First Influencer Marketing Campaign
(09:50) Tips for Effective Marketing Campaigns