Stop The Scroll w/ Brianna Doe
B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful.
Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.
Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
Episodes
42 episodes
B2B INFLUENCER MARKETING STRATEGIES! Val Riley on Effective Partnerships and LinkedIn Success | Ep 41
In this episode of Stop the Scroll, host Brianna Doe speaks with Val Riley, VP of Marketing at Unbounce, about B2B...
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22:35
NOTION FACES CAMPAIGN BREAKDOWN! 🎯 LinkedIn Buzz & Lessons for Marketers 🚀 | Ep 40
In this episode of Stop the Scroll, host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing wo...
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7:02
ABM & INFLUENCER MARKETING 🎄 Special Collaboration with Mason Cosby & Brianna Doe 🎁 | Ep 39
In this festive episode of Stop the Scroll, host Brianna Doe teams up with Mason Cosby, host of the Scrappy ABM podca...
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25:59
Authentic Creator Monetization with Olivia Owens | Ep 38
In this episode of Stop the Scroll, host Brianna Doe interviews Olivia Owens, the head of creator partnerships and business ...
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27:51
Influencer Marketing and Cultural Storytelling with Tameka Bazile | Ep 37
In this episode of Stop the Scroll, host Brianna Doe interviews Tameka Bazile, a powerhouse in paid social and cultural stor...
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34:01
Building Genuine Connections in Influencer Marketing with Kwame Appiah | Ep 36
In this episode of Stop the Scroll, host Brianna Doe interviews Kwame Appiah, head of influencer engagement and events at Later...
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34:32
Exploring the Creator Economy with Jayde Powell | Ep 35
In this episode of Stop the Scroll, host Brianna Doe interviews Jayde Powell, a content creator and marketer, about her expe...
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32:36
Building B2B Influence: Wix's Approach to Partnerships and Influencer Marketing w/ Sarah Adam | Ep 34
In this episode of Stop the Scroll, host Brianna Doe interviews Sarah Adam, head of partnerships and influencer marketing at W...
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33:46
B2B Influencer Marketing and Content Creation with Todd Clouser & Obaid Durrani | Ep 33
In this episode of Stop the Scroll, host Brianna Doe welcomes guests Todd Clouser and
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48:17
The Future of B2B Creator Partnerships with David Walsh | Ep 32
In this episode of Stop the Scroll, host Brianna Doe speaks with David Walsh, founder and CEO of Limelight, about B2B influencer m...
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35:42
Mastering Social Selling: An Interview with LinkedIn Expert Daniel Disney | Ep 31
In this episode of Stop the Scroll, host Brianna Doe interviews Daniel Disney, an internationally renowned LinkedIn and soci...
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35:02
Building Long-Term Influencer Partnerships in B2B w/ Nicole Ponce of Semrush | Ep 30
In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce, the influencer marketing team lead at Se...
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Season 1
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Episode 30
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35:03
Building a Hybrid Influencer and Advisor Program for B2B SaaS with Natalie Marcotullio | Ep 29
In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and m...
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Season 1
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Episode 29
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25:02
How a Influencer-Led GTM Strategy Builds Stronger Connections Between Brands and Their Audience w/ Nick Bennett | Ep 28
In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role o...
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Season 1
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Episode 28
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36:19
How Trainual Arbitraged Cameo as an Influencer Tactic in the Early Days + How They Evaluated Success w/ Jonathan Ronzio, Founder of Trainual | Ep 27
In this episode, host Brianna Doe sits down with Jonathan Ronzio, co-founder and CMO of Trainual
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Season 1
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Episode 27
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39:35
Breaking Down Internal Silos, Setting Expectations, and Trashing Those Cookie Cutter Solutions You Got From LinkedIn w/ Janelle Amos Pt 2 | Ep 26
In this episode, host Brianna Doe continues her in-depth conversation with Janelle Amos, Founder and Chief Growth Officer at Elevate G...
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Season 1
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Episode 26
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25:48
What's Working NOW For Influencer Marketing + Minimum Spend Recommendations w/ Janelle Amos (Pt 1) | Ep 25
In this episode, host Brianna Doe dives into the world of B2B influencer marketing with Janelle Amos, Founder and Chief Strategist at ...
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Season 1
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Episode 25
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22:28
How Brands Can Optimize Search Content Through Influencer Campaigns, Identifying The Right Influencers For Your Campaigns, and an Industry Overview At-Large with Nathan Jun Poekert | Ep 24
In this episode, host Brianna Doe interviews Nathan Jun Poekert, a CMO advisor, brand marketing consultant, and content director. Th...
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Season 1
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Episode 24
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44:43
How to Build Authentic Partnerships with Creators w/ Bridget Poetker | Ep 23
In this episode, host Brianna Doe sits down with marketer and influencer Bridget Poetker to delve into the nuances of influencer ma...
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Season 1
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Episode 25
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33:52
Common Mistakes Brands Make When Starting With LinkedIn Influencer Marketing + LinkedIn Influencer Marketing For B2C Brands?!? Featuring AJ Eckstein, CEO of Creator Match | Ep 22
In this episode, host Brianna Doe interviews AJ Eckstein, founder and CEO of Creator Mat...
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Season 1
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Episode 22
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36:47
How ActiveCampaign Built a Winning Influencer Program + Tons of Tactics & Insights You Haven't Heard Before w/ Casey Hill | Ep 21
In this episode, host Brianna Doe welcomes Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, to discuss building an inf...
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Season 1
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Episode 21
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38:32
Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20
In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics.================================...
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Season 1
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Episode 20
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30:14
Leveraging LinkedIn for Influencer Marketing and Content Creation with Tobi Oluwole | Ep 19
In this episode, host Brianna Doe interviews Tobi Oluwole, CEO of Magnate, about Tobi's approach to aligning brand partnerships wit...
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Season 1
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Episode 19
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26:23
Creating Influential Content, The Micro Vs. Macro Influencer Debate, and Building Real Relationships With Creators You Aren't Actively Collaborating With ft. Lloyd George of Agency Cliquish | Ep 18
In this episode of "Stop the Scroll," host Brianna Doe welcomes Lloyd George, a talent manager at
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Season 1
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Episode 18
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26:53