.jpg)
Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
How to Avoid Being a PAIN When Working With B2B Influencers | Bri's Brief | Ep 6
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of "Stop the Scroll", host Brianna Doe shares her best practices for B2B influencer marketing content creation. You'll hear how B2B and B2C influencer marketing differ — with B2B requiring a more educational, long-term approach focused on establishing subject matter experts as trusted thought leaders.
=================================================================
Best Moments:
(00:55) Understanding the differences between influencer marketing in B2B vs. B2C
(02:12) Establishing influencers as experts vs. endorsers to build trust with B2B buyers
(03:18) Considering non-obvious social platforms beyond just LinkedIn for B2B audiences
(06:36) Creativity in B2B influencer partnerships beyond one-off sponsored posts
=================================================================
From Me, Bri:
If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.
This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!