Stop The Scroll w/ Brianna Doe
B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful.
Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.
Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
Stop The Scroll w/ Brianna Doe
Creating Influential Content, The Micro Vs. Macro Influencer Debate, and Building Real Relationships With Creators You Aren't Actively Collaborating With ft. Lloyd George of Agency Cliquish | Ep 18
In this episode of "Stop the Scroll," host Brianna Doe welcomes Lloyd George, a talent manager at Agency Cliquish, where he creates a roster of Black tech and gaming talent, and a content creator himself.
===============================================================================
Best Moments:
(02:06) Brianna and Lloyd discuss the pros and cons of creators publishing video content on LinkedIn
(07:17) They delve into the negotiation process for video content creation and brand partnerships, touching on criteria like revisions and compensation
(14:14) Brianna brings up Lloyd's openness about his influencer journey and revenue, leading to a discussion on the micro vs. macro influencer debate
(21:22) Lloyd shares his controversial thought on how enough micro-influencers can potentially skew the perception of a product being the best in its space
(24:13) Lloyd emphasizes the importance of brands building authentic relationships with creators, even those they may not be working with currently
===============================================================================
Guest Bio:
Lloyd George is the talent manager at AgencyClickish, where he creates a roster of Black tech and gaming talent. Outside of work, he is also a content creator himself, focusing on LinkedIn as his preferred platform.
Interested in Lloyd's newsletter? Check it out!