Stop The Scroll w/ Brianna Doe
B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful.
Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.
Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
Stop The Scroll w/ Brianna Doe
Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20
In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics.
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Best Moments:
(01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams
(06:37) They discuss the impact of being the only person of color on a team and the responsibility that comes with it
(09:23) Qetsiyah shares her thoughts on the Tarte x Fanita controversy and the brand's history of ignoring people of color
(14:32) Brianna provides context on the Fanita situation and her criticism of the pay gap between herself and other creators like Alex Earl
(19:51) They question whether Fanita is the right person to lead the conversation about the pay gap, given her divisive approach
(24:19) Brianna asks about finding a middle ground when creators quote vastly different rates for the same campaign
(28:18) Qetsiyah shares her final thoughts on paying creators fairly, educating oneself, and being sincere in addressing diversity
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Guest Bio:
Qetsiyah Jacobson is the founder and head of social at Coachella Studio, where she builds community-focused brands for founders, creatives, and startups. Known for her expertise in community and influencer marketing, Qetsiyah is passionate about promoting diversity in the industry.
Website: https://www.kokelastudio.com/
LinkedIn: https://www.linkedin.com/in/qetsiyahjacobson/