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Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
What's Working NOW For Influencer Marketing + Minimum Spend Recommendations w/ Janelle Amos (Pt 1) | Ep 25
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, host Brianna Doe dives into the world of B2B influencer marketing with Janelle Amos, Founder and Chief Strategist at Elevate Growth. They explore the growing importance of influencers in the B2B space, how to allocate budgets, and the best practices for optimizing your influencer marketing campaigns.
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Best Moments:
(05:55) The debate around influencer marketing in B2B and which engagement formats work best
(10:25) Advice on how to effectively allocate budget between influencer marketing and other channels
(12:45) Tips for managing expectations and staying innovative in influencer marketing
(17:43) Minimum spend recommendations for testing and refining your influencer marketing efforts
(19:03) Optimizing for the right metrics to ensure campaign success
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Guest Bio:
Janelle Amos is the Founder and Chief Strategist at Elevate Growth, where she specializes in demand generation strategies for B2B SaaS companies. A former three-time head of demand generation at B2B SaaS startups, Janelle now dedicates her time to consulting, speaking engagements, and a one-to-one coaching program, helping demand gen marketers excel.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!