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Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
Building a Hybrid Influencer and Advisor Program for B2B SaaS with Natalie Marcotullio | Ep 29
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In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies.
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Best Moments:
(00:34) Introduction of guest Natalie Marcotullio and her role at Novatic
(01:30) Overview of Novatic's hybrid influencer and advisor program
(03:32) Criteria for selecting advisors and the importance of audience match
(05:06) Structure of advisor deals and the benefits of starting with 3-month contracts
(07:46) Tracking results and measuring word-of-mouth impact
(10:55) Challenges in managing the program with a lean marketing team
(14:00) Evolution of relationships with advisors over time
(17:13) Approach to adding new advisors to the program
(19:58) Tips for building an advisor program, including compensation structure
(21:50) Final thoughts on creating meaningful relationships with advisors
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Guest Bio
Natalie Marcotullio is the Head of Growth and Operations at Novatic, where she focuses on helping SaaS companies improve their prospects' buying experience. As a two-time solo marketer for SaaS startups, Natalie has built and refined Novatic's hybrid influencer and advisor program over the past two years, growing it to include 13 different advisors.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!