Stop The Scroll w/ Brianna Doe
B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful.
Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.
Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
Stop The Scroll w/ Brianna Doe
ABM & INFLUENCER MARKETING 🎄 Special Collaboration with Mason Cosby & Brianna Doe 🎁 | Ep 39
In this festive episode of Stop the Scroll, host Brianna Doe teams up with Mason Cosby, host of the Scrappy ABM podcast, for a special Christmas collaboration. They explore the intersection of account-based marketing (ABM) and influencer marketing in the B2B space, sharing strategies, insights, and examples of holiday campaigns.
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Best Moments:
(01:05) Example of Super's influencer marketing campaign with custom Christmas sweaters
(02:19) Aligning influencer audiences with brand goals
(03:55) Importance of understanding brand goals before selecting influencers
(05:52) Transitioning from transactional to long-term influencer partnerships
(09:41) Methods for finding influencers that address target audiences
(13:07) Discussion on the ethics and effectiveness of using influencers' accounts for outreach
(15:27) Importance of maintaining authenticity in influencer content
(19:27) Ideal placement of influencers in ABM programs
(21:22) Comparing ROI of influencer marketing to performance marketing
(23:00) Integration of paid advertising and influencer marketing
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Guest Bio:
Mason Cosby is the host of the Scrappy ABM podcast and an expert in account-based marketing. He shares insights on integrating influencer marketing with ABM strategies and discusses the challenges and opportunities in B2B influencer partnerships. Mason brings a unique perspective on aligning influencer audiences with target accounts and measuring the success of influencer campaigns in the B2B space.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!