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Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
Why being on camera demands a version of you that doesn't exist yet
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Not everyone who shows up online gets seen equally. And most of us are too busy optimizing our content to notice the structure underneath.
In this episode, Rayna van Beuzekom, founder of Crux Content, joins me to get into who actually gets to be visible on the internet — and why. We talk about how professional norms, code switching, and platform culture quietly shape who feels permitted to show up fully, and what happens to your content when you don't. We also get into what the camera does to personality, why AI has no taste, and what it actually takes to build an audience that trusts you.
Highlights:
(00:00) The 100x personality rule
(00:30) Meet Rayna van Beuzekom
(01:13) What Crux Content does
(01:58) Growing up on YouTube and what that shaped
(05:11) Professionalism vs. personality in B2B content
(06:52) What parts of your life belong in your content?
(13:05) Know your audience before you make video content
(14:28) Awkward on camera: reps or confidence?
(17:05) What makes someone instantly more watchable
(22:29) AI’s actual role in video production
(25:40) What B2B brands should know before testing video
Resources:
Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/
Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/
Rayna’s LinkedIn: https://www.linkedin.com/in/raynavb/
Discover Crux Content: https://www.linkedin.com/company/crux-content
GAWX Art (YouTube): https://www.youtube.com/@GAWX
Andrew Paul (Youtube): https://www.youtube.com/@AndrewPaul1