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Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
The Problem With "Influencer" Thinking in B2B
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most influencer marketing is built for reach, but B2B influence is built for something far more powerful: real business results.
In this episode, Davang Shah, VP of Marketing at LinkedIn, joins me to talk about the rise of B2B influencer marketing and why the future of brand-creator partnerships is shifting from reach to relevance. We dig into LinkedIn’s Creator Marketplace, what makes creator-brand relationships actually work, and why audience precision and deep expertise matter more than ever in driving real business results.
Highlights:
(00:00) Introduction
(00:12) Meet Davang Shah & the LinkedIn Creator Marketplace
(00:43) Why B2B creators need deep expertise
(01:39) Authenticity and trust on LinkedIn
(03:04) Why B2B influencer marketing is different
(04:16) Creator vs practitioner vs thought leader
(06:27) What makes LinkedIn’s marketplace different
(07:29) From clicks to real business results
(08:36) Relationships between creators and brands
Resources:
Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/
Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/
Davang’s LinkedIn: https://www.linkedin.com/in/davang-shah
Follow LinkedIn: https://www.linkedin.com/company/linkedin
LinkedIn Website: https://linkedin.com/