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Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
Why We Trust Strangers Online
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Social media has changed how we consume content, but has it also changed how we connect with people?
In this episode, Gabriel Gomez, Head of Social & Creators at MCOBeauty, joins me for an honest conversation about the internet through the eyes of someone who is both a marketer and a consumer.
We get into fan edits and creator culture, parasocial relationships, and why people behave differently online than they do in person. We also talk about why some content makes us feel more involved in a stranger's life than we realize, and what that means for brands trying to earn genuine attention.
If you've ever caught yourself feeling like you actually know a creator you've never met (been there), this one will help you get why.
Highlights:
(00:00) Introduction
(01:19) Meet Gabriel as both consumer & marketer
(03:44) Fan Edit Culture: Why it’s a huge opportunity for brands
(06:17) Balancing entertainment and information
(10:30) Shiny object marketing
(11:46) Why brands need a face, not just a logo
(16:41) How parasocial bonds make audiences care
(21:22) How LinkedIn reshaped Gabriel’s creative approach
(23:56) The Myth of “Easy” Social Marketing
Resources:
Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/
Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/
Gabriel’s LinkedIn: https://www.linkedin.com/in/gabegomezdigital
Gabriel’s Substack: https://makeitmakesensegabe.substack.com/
MCOBeauty’s LinkedIn: https://au.linkedin.com/company/mcobeauty
MCOBeauty Website: https://mcobeauty.com/