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Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
What Brands Don't Realize About Creators
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Creator marketing shouldn’t be becoming more transactional. It should be becoming more collaborative.
In this episode, I sit down with Jay Schwedelson, Founder and CEO of GURU Media Hub and SubjectLine.com, to unpack what separates successful creator partnerships from disappointing ones.
We discuss why so many campaigns fall short, how brands and creators can build stronger relationships, and what it takes to create partnerships that drive real business results. From campaign strategy and creative freedom to AI, affiliate marketing, contracts, and measuring success, this conversation explores what creator marketing looks like today and where it's headed.
Highlights:
(00:00) Introduction
(00:43) Meet Jay Schwedelson
(01:42) The biggest mistakes brands make with creators
(04:07) Why long-term partnerships outperform one-off campaigns
(06:25) Why creators can't fix bad marketing
(11:01) How to build creator partnerships that drive better results
(16:01) Do sponsored partnerships build or break audience trust?
(23:45) Why brands need to give creators more creative freedom
(32:11) Common creator marketing mistakes brands should avoid
(43:21) How AI is changing the future of creator marketing
Resources:
Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/
Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/
Jay’s LinkedIn: https://www.linkedin.com/in/schwedelson/
GURU Media Hub LinkedIn: https://www.linkedin.com/company/gurumediahub/
GURU Media Hub Website: https://gurumediahub.com/
SubjectLine.com LinkedIn: https://www.linkedin.com/company/subjectline.com/
SubjectLine.com Website: https://www.subjectline.com/
Learn more about Jay: https://www.jayschwedelson.com/
Order Jay’s New Book: a.co/d/05xWKnfN