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Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
Your Response Is Your Brand Reputation
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
The internet never forgets, and that means every public mistake becomes a reputation test.
In this episode, I sit down with Tiffany Knighten, Founder and PR Consultant at Brand Curators, to challenge the conventional playbook for crisis PR. We dig into why some brands and public figures recover from backlash while others make it infinitely worse.
From Notes app apologies to reality TV scandals, we get into what audiences actually expect when things go wrong and how online narratives spiral out of a brand's control. Because more often than not, your response ends up more memorable than the mistake itself.
Highlights:
(00:00) Introduction
(00:57) Meet Tiffany Knighten: PR strategist and founder of Brand Curators
(02:38) Why audiences have stopped believing public apologies
(08:32) What makes a good apology—and when silence makes things worse
(17:34) Why every apology gets picked apart online
(19:17) Why owning your mistakes matters more than being right
(29:07) Apologies aren’t like checking a box. What happens after?
(35:00) What happens when creators avoid accountability
(38:29) What's really at stake behind every public apology
Resources:
Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/
Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/
Tiffany’s LinkedIn: https://www.linkedin.com/in/tiffanyknighten/
Brand Curators LinkedIn: https://www.linkedin.com/company/brand-curators/
Brand Curators Website: https://www.brandcurators.co/