Liftoff by Bottle Rocket
Brought to you by Bottle Rocket, ‘Liftoff’ is a podcast about experience. We talk business transformation, product growth, leadership and everything in between. It’s about real people, real advice and real conversations that lead to actionable insights for your business. Bringing together years of strategy and design experience, co-hosts Tony Daussat and Peter Klayman highlight the challenges facing today’s business professionals. Featuring conversations with other professionals, Tony and Peter discuss physical, digital and human experiences and the role they play in our lives. Liftoff was born as an evolution and extension of the podcast, Experience Design with Tony Daussat.
Liftoff by Bottle Rocket
Limitless Ideation with Gina Michnowicz
April 21, 2020
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XD Media
My guest this week is Gina Michnowicz, the CEO, Executive Creative Director and the Co-Founder of The Craftsman Agency, creating magical moments through bold, experiential and immersive storytelling.
On this episode we discuss themes such as:
- The keys to marketing in Media and Entertainment (and how they differ from High Tech or typical consumer B2C).
- The creative process and how you "get" ideas
- The meaning and importance of being a Servant Leader.
- The pros and cons of being an early adapter to new media platforms
- How design impacts everything and why it should be considered first
- Helping brands to create magical moments that connect at the human level.
Gina's LinkedIn: https://www.linkedin.com/in/gina-gianatasio-michnowicz-987380/
The Craftsman Agency: https://thecraftsmanagency.com/
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Some Experience Design goodies:
I'm making a course! Learn how to get hired as a UX Designer: http://hiredux.com/
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