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To The Root
Welcome to ‘To the Root’, a podcast tailored for skin warriors eager to nerd out on all things root cause care and healing skin from the inside-out.
Join your host, Robyn Spangler, as she becomes your big sister in functional health & skin healing. With over a decade of experience as a functional dietitian, Robyn deeply believes the conventional medicine system is failing us. She is dedicated to empowering skin warriors with knowledge and strategies to get to the root cause of your skin concerns. In her efforts, Robyn has founded The Clear Skin Lab - a program designed to help individuals address the root causes of their skin struggles and make their skin their favorite outfit again.
Disclaimer: this podcast is for educational purposes only and is not a replacement for medical treatment.
To The Root
Content Isn't Converting? 4 Marketing Strategies to Implement With Cierra Robbins
In this episode of the To The Root Podcast, join Robyn Spangler R.D. and special guest Cierra Robbins, a seasoned dietitian, as they delve into the art of targeted marketing for content conversion. Cierra shares invaluable insights on tailoring products to specific demographics through niche specificity and understanding ideal clients' needs. Discover the four key strategies for boosting content conversion rates, including niche clarity, engaging hooks, diverse content formats, and data-driven optimization. Learn how to observe engagement trends, leverage personal insights, and maintain consistency in brand messaging across platforms. Don't miss out on maximizing your marketing efforts - listen now!
Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application
Highlights:
- Importance of niche specificity in selling products to specific demographics
- 4 marketing strategies for improving content conversion rates:
- Niche clarity
- Engaging hooks
- Diverse content formats
- Data analysis for optimization
- Tailoring content to resonate with ideal clients and testing various styles over time
- Effective messaging repetition to communicate with potential clients
- Actionable steps for refining niche targeting, creating compelling hooks, and diversifying content presentation methods
- Maintaining consistency in conveying brand messaging across platforms for enhanced marketing efforts
Connect with Robyn:
Instagram: @nutritionbyrobyn and @fnpinstitute
Website: https://www.fnpinstitute.com/
Connect with Cierra Robbins:
Instagram: https://www.instagram.com/sell.with.cierra/
LinkedIn: https://www.linkedin.com/in/cierrarobbins/