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To The Root
Welcome to ‘To the Root’, a podcast tailored for skin warriors eager to nerd out on all things root cause care and healing skin from the inside-out.
Join your host, Robyn Spangler, as she becomes your big sister in functional health & skin healing. With over a decade of experience as a functional dietitian, Robyn deeply believes the conventional medicine system is failing us. She is dedicated to empowering skin warriors with knowledge and strategies to get to the root cause of your skin concerns. In her efforts, Robyn has founded The Clear Skin Lab - a program designed to help individuals address the root causes of their skin struggles and make their skin their favorite outfit again.
Disclaimer: this podcast is for educational purposes only and is not a replacement for medical treatment.
To The Root
Lead Gen Vs Sales Content with Cierra Robbins
Join Robyn Spangler R.D. on the To The Root Podcast as she delves into insightful conversations with thought leaders and changemakers like Cierra Robbins R.D., a seasoned Dietitian and Sales Coach. They dive deep on the crucial distinction between lead generation and sales content strategies. Plus, they unpack the nuances of effectively driving leads versus converting them into sales, offering practical insights and proven tactics for each stage of the customer journey. Cierra also shares her expert perspectives on crafting compelling lead generation campaigns that resonate with your audience and leveraging sales content to maximize conversion rates. Tune in now!
Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/
Highlights:
- Lead generation vs. sales content
- Types of lead gen content
- Strategies to Turn Audience Engagement into Revenue
- Importance of authenticity and vulnerability in content.
- Importance of starting lead gen early, not just before launches.
- Channels for lead gen beyond Instagram: TikTok, podcasts, networks.
- How to balance Lead Gen and Sales
- Practical steps for promoting email list and tracking conversions.
Connect with Robyn:
Instagram: @nutritionbyrobyn and @fnpinstitute
Website: https://www.fnpinstitute.com/
Connect with Cierra Robbins:
Instagram: @sell.with.cierra
Website: https://cierrarobbins.com/
LinkedIn: www.linkedin.com/in/cierrarobbins/