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To The Root
Welcome to ‘To the Root’, a podcast tailored for skin warriors eager to nerd out on all things root cause care and healing skin from the inside-out.
Join your host, Robyn Spangler, as she becomes your big sister in functional health & skin healing. With over a decade of experience as a functional dietitian, Robyn deeply believes the conventional medicine system is failing us. She is dedicated to empowering skin warriors with knowledge and strategies to get to the root cause of your skin concerns. In her efforts, Robyn has founded The Clear Skin Lab - a program designed to help individuals address the root causes of their skin struggles and make their skin their favorite outfit again.
Disclaimer: this podcast is for educational purposes only and is not a replacement for medical treatment.
To The Root
Diversifying Income & Balancing Biz & Family with Caitlin Johnson
In this episode of the To The Root Podcast, Robyn Spangler R.D. interviews Caitlin Johnson, a registered dietitian who specializes in helping women with PCOS get pregnant. Caitlin shares her journey, detailing her personal experiences with PCOS, the challenges she faced in conventional healthcare, and her transition into entrepreneurship. She talks about her shift from traditional one-on-one services to building a successful business that includes digital courses, membership sites, and a supplement line. We also dive into her strategies for balancing family life with her business, her approach to pricing, and her use of SEO and content creation to diversify her income. Lastly, we explore her decision to develop an app and how it has impacted her business, as well as her move away from selling courses. In this episode, she reflects on the lessons learned from launching supplements and the importance of aligning her work with her personal values.
Highlights:
- How Caitlin expanded her business by transitioning from one-on-one client work to offering online courses and memberships.
- Strategies for creating a business that supports personal life, particularly for mothers.
- The impact of raising prices and developing scalable products on Caitlin's revenue growth.
- Caitlin’s approach to engaging her audience through new initiatives, such as developing an app.
- The app’s performance and the tactics Caitlin uses to convert free users into paying customers.
- The role of hiring and investing in oneself to effectively scale a business.
Connect with Robyn:
Instagram: @nutritionbyrobyn and @fnpinstitute
Website: https://www.fnpinstitute.com/
Connect with Caitlin
Website:https://pcosfertilitynutrition.com
Instagram: @pcosfertilitynutrition