How April Whitney Built the Largest Health Community for Petite Women and Mastered Social Media Growth Artwork

To The Root

Welcome to ‘To the Root’, a podcast tailored for skin warriors eager to nerd out on all things root cause care and healing skin from the inside-out.

Join your host, Robyn Spangler, as she becomes your big sister in functional health & skin healing. With over a decade of experience as a functional dietitian, Robyn deeply believes the conventional medicine system is failing us. She is dedicated to empowering skin warriors with knowledge and strategies to get to the root cause of your skin concerns. In her efforts, Robyn has founded The Clear Skin Lab - a program designed to help individuals address the root causes of their skin struggles and make their skin their favorite outfit again.

Disclaimer: this podcast is for educational purposes only and is not a replacement for medical treatment.

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To The Root

How April Whitney Built the Largest Health Community for Petite Women and Mastered Social Media Growth

October 08, 2024 • Robyn Spangler • Episode 15

In this episode of the To The Root Podcast, Robyn Spangler R.D. sits down with April Whitney, founder of Petite Pwr, to discuss her journey from professional athlete to building the largest online community dedicated to health and fitness for petite women. April opens up about the initial challenges of niching down in business, the power of authentic customer relationships, and her strategic approach to growing on platforms like YouTube and Instagram. She also shares exciting plans to expand Petite Pwr into a global brand.Whether you're an entrepreneur, fitness enthusiast, or simply interested in how to scale a niche business, this episode is packed with insights on long-term commitment, data-driven decisions, and personalized customer success. They also dive into the importance of high-value services and creating compelling social media content for 2024. Tune in now!

Highlights:

April's transition from professional fencing to starting Petite Pwr
The long-term commitment required for building a valuable brand and staying true to your mission.
Managing marketing consistency across Instagram and YouTube, and how each platform serves different audience segments.
Building a strong community through vulnerability, connection, and exceptional customer experience.
The challenges and learning experience of developing a proprietary app for Petite Pwr.
April's new business model focusing on higher-touch, higher-priced offerings.
How to balance low-ticket offers with effective outcomes.
Strategies for reaching the first $100,000 in revenue.
Tips for social media growth and content creation.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with April Victoria Whitney:

Instagram: @aprilvwhitney

Youtube: https://www.youtube.com/channel/UCyCq0reDgQjSzDEdvHJajXg