Blue Sense Podcast
The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.
Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational efficiency in a changing marketing landscape.
Expect unfiltered discussions on financial-led marketing, creative testing frameworks, and what separates resilient brands from those getting squeezed by rising costs and shrinking margins.
Subscribe for conversations that cut through the noise and show you how to grow with clarity, control, and creative discipline.
Blue Sense Podcast
Latest Episodes
How To Use AI In Creative Without Killing Trust
How to integrate AI into your creative workflow without flattening your brand, eroding trust, or producing the same slop everyone else is running. Nathan and Gabby break down where AI actually adds leverage (production, research, workflow) vers...
How To Use Customer Data To Guide Paid Media Strategy (with Aaron Luxmoore)
How omnichannel brands like DECJUBA and Blue Illusion are unifying their online, in-store and loyalty data to fix the attribution gap that's quietly distorting paid media decisions. Aaron Luxmoore (Head of Strategy at Lexer) joins Nathan and Ib...
Why We Killed Percentage of Ad Spend
In this episode, Scott and Nathan break down why Blue Sense moved away from percentage of ad spend pricing and what brands should actually look for when choosing an agency model that supports long term growth.They explain why ...
ChatGPT Ads are coming - should you care? - BSD Pod
In this episode, Scott and Nathan break down the real question behind every shiny new ad platform. Is your next best dollar better spent on Meta and Google, or are you just chasing something new?With OpenAI announcing ads inside ChatGPT...
Why Ads Kill Retention Profit
In this episode, Scott and Nathan break down one of the most misunderstood ideas in eCommerce growth. That paid media should be used to drive retention.They explain why most brands overspend on existing customers, why retention ROAS is ...