The Freedom Framework Show

Build, Buy, or Both? $0 to $24M Renovation Empire: Justin Caballero's Growth Playbook

Sam Silverman Season 1 Episode 8

On this episode of The Freedom Framework Show, Sam Silverman interviews Justin Caballero, President of Revive Design and Renovation, about his journey from a $0 startup to a $24 million home remodeling empire in just a few years. Justin reveals the strategic decisions behind Revive's explosive growth, including their "build then buy" approach to expansion.

They dive deep into:

Building vs. Buying: The pros and cons of starting from scratch versus acquiring existing businesses, and why Revive chose to build in Orlando and potentially buy in South Florida.

Vertical Integration: How creating Momentum Cabinetry, a subsidiary cabinet company, improved both customer service and profitability.

Multiple Arbitrage: The financial strategy of acquiring smaller companies at lower multiples to instantly increase their value.

Debt-Fueled Growth: How Justin plans to leverage lines of credit to maintain ownership and fuel further expansion.

The Human Element: The importance of company culture, employee development, and managing customer expectations in the home remodeling industry.

Long-Term Vision: Justin's goal of building a lasting $100 million+ conglomerate, not just a quick flip.

This episode is a must-listen for entrepreneurs, real estate investors, and anyone interested in learning how to build a scalable, profitable business in the home services sector.