"Nobody Knows What They're Doing": Her Secret to 2X-ing a Business | Alison Bertin

It's the fear that stops most. But what if the secret is just doing it? The Freedom Framework Show kicks off with Alison Bertin's bold take: "Nobody knows what they're doing... Are you willing to take the risk?" This exact mindset fueled her leap from corporate to acquiring a 20-year-old company and DOUBLING its revenue.

Sam Silverman sits down with Alison, founder of Bezels for Watches, to unpack the real journey behind the success:

• The 'Waffle Maker' M&A moment that revealed hidden profits in 'boring' niches.
• Why most founders over-engineer marketing, and the shockingly simple tactics that actually worked to grow her business.
• The power of seller financing when banks might say no.
• The massive leverage of buying an existing business vs. the painful grind of starting from scratch.
• True freedom: What balancing a booming business, new acquisitions, and a young family really looks like after leaving the 9-to-5.

If you're ready to break free from the corporate grind and build something real, this episode is your permission slip. Subscribe to The Freedom Framework Show for more unfiltered strategies on achieving financial and lifestyle freedom!

Connect with Alison Bertin:
LinkedIn: www.linkedin.com/in/alisonbertin

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