Authority Marketing Blueprint with Jon Reyes
You’ve been lied to about how marketing works. This podcast sets the record straight.
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If you’re not seen as the go-to expert in your industry, then you’re invisible.
This podcast is your shortcut to becoming the obvious choice... even if you’re brand new, and even if your market’s crowded with bigger names and intimidating competitors.
So if you’re a copywriter, marketer, or consultant sick of fluffy “content strategy” that doesn’t convert...
You're about to get the raw, real-deal tactics that drive sales today.
This is not theory. This is marketing that moves money.
Hit play, binge a few episodes, then grab the tools, templates, and cheat codes at:
(Remember to follow and subscribe. Your conversions with thank you)
Episodes
18 episodes
Paid Ads 101: Audience Targeting and A/B Testing Essentials (with Darrell White)
Strategy: The Secret Sauce of Successful Facebook AdvertisingThere’s a debate that great marketing strategy is more valuable than great ad copy.Or, that great strategy can be more valuable than a great sales person.But.....
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47:47
Celebrating The "Resurrection" Of Freelancing in 2025 (with Jon Reyes)
Freelancing in 2025 isn’t exactly what it used to be… And if you’re just getting started, you might be walking into a losing game.Here’s the harsh truth:✅ AI is flooding the market with cheap, low-quality copy
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10:32
From Marketer to Operator: Building a 7-Figure Marketing Machine from Scratch (Without Burning Cash) - with Anthony Clark
Whether you're working in-house as a digital marketing pro or managing multiple client accounts as a freelancer, this episode is your roadmap for creating more operational clarity and profit control.We’re diving deep into the often-igno...
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56:56
Anticipation Marketing: How to Turn "Interest" into "Obsession" (with Brenna McGowan)
In this episode, we’re joining Brenna McGowan while we're diving into one of the most underused and ridiculously effective methods in the world of persuasion...It's something she calls, "Anticipation Marketing."This isn't hype. ...
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29:11
High-Performance Marketing and Mindset Secrets, from a Top Copy Chief (with Pauline Longdon)
Some of the most successful copywriters (and marketers) around the globe have one thing in common:They’ve been through hell and back.They’ve either….Been continuously rejectedFailed hard at one point (in their pe...
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1:09:48
Jon's Private Freelancing Playbook - Part II of II: Accelerating Your Client Attraction (with Jon Reyes)
If you’re tired of dabbling in freelancing and ready to think, market, and write like the top-paid pros - then Part II of my Private Freelancing Playbook is what you've been needing.In this episode, we'll build upon the shortcuts and mi...
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28:43
New School Copywriting Trends vs. Freelancing Traditions: Modern Skill Building Shortcuts (with Drew Bay)
What Happens When Direct Response Marketing Traditions collide with New-School Copywriting?On one side, you have time-tested, traditional copywriting methods that legendary marketers used to build fortunes. On the other, today’s AI-fuel...
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44:48
The “Anti-Poverty” Skillset: Copywriting, AI Myths, and Neuroscience Conversion Secrets (with Adil Amarsi)
If you’ve ever wondered whether AI is the death of copywriting, or a RE-BIRTH...Or if it is just a temporary “band-aid” marketing fix which could go extinct…And if you’re looking for deep-dive updates on today’s copywriting landsc...
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1:10:23
Street Smart Strategies for Strengthening Sales Systems and Processes (with Jason Kanigan)
I’ve seen marketers at every stage - newbies, veterans, even burnt-out middle managers - completely reinvent themselves and take their careers (or businesses) to the next level.See, if you’ve been sitting on the fence about making new m...
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43:09
Jon's Private Freelancing Playbook - Part I of II: Transforming 'Scarcity' Into A 6-Figure+ Freelance Career (with Jon Reyes)
High-paying, low-drama, low-stress clients - that's every freelancer's dream.Most new-intermediate copywriters make the massive mistake of fishing in the wrong ponds. Turning to the wrong advice. Chasin...
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15:40
High-Ticket Sales and Email Marketing Strategies For Coaches, Freelancers, and Agencies (with Kendall Cherry)
Instability. Inconsistency.Sporadic income… It’s a terrible feeling, isn’t it?Forget chasing clients like a lost puppy…If you're tired of the feast-and-famine cycle, it’s time to master somethin...
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36:33
Supercharging Your Social Media Marketing and Content Strategy (with Chris Hanna)
Coaches, consultants, health practitioners and agency owners…Tired of seeing your competitors pulling profits from the attention they’re getting, while you’re left in the shadows? In this video, we’re diving deep into the wor...
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35:36
From NBA Stadiums Into Coaching Genius: Transforming a Pro Athlete into an Online Coach (with Jonathan Bender)
Retired Indiana Pacers and New York Knicks player, Jonathan Bender, transferred his passion from NBA stadiums, into alternative health coaching...In fact, he turned one of his greatest weaknesses into one of his biggest marketing and co...
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48:25
Writing Homerun Health Promos: A Beginner-Friendly Copywriting Lesson (with Chetan Virhia)
Great health copy ain’t about “literary genius.” Or slick salesmanship. High-converting health promos are not about “rushing to the words.” Instead…it's about understanding your audience first so you can start giving them exactly wh...
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38:52
Successful Habits of Highly Successful Marketing Agencies (with Victor Velazquez)
6-figure digital marketing agencies don’t operate like 7-figure digital marketing agencies do.And 7-figure agencies don’t have the same inner-workings that 8-figure agencies do.Hitting explosive revenue growth means you'll need ...
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33:36
Marketing Compliance Decoded: Secrets for Scaling Multi-Million-Dollar Supplement Empires (with Alexander Karp)
7, 8, and 9-figure alternative health marketers could crumble when they ignore ONE simple word:COMPLIANCE.Whether it’s navigating through complex FDA hoops or international lawsConceptualizing new wellness products from ...
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32:22
Legendary Storytelling: Growing A Cult-Like Following by Writing Stories that “Stick” (with Colin Ayres)
GEICO. State Farm. Progressive insurance. Apple Computers.These behemoth brands are known for witty, memorable commercials that create fun memories in our brains. Conglomerates who spend $10,000,000s to write and launch “tr...
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31:06
Personality-Based Copywriting Strategies for Building Loyalty & Profits (with Melissa Esmeralda)
What happens when you inject authentic, personality-based stories in your copy?Answer:You build a powerful, more profitable presence while protecting your territory and asserting more dominance in your niche.Why?...
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39:58
