Madame Founder
Explore the inspiring stories and valuable insights from successful female entrepreneurs on our podcast series, hosted by CEO Christa Pitts, the powerhouse co-founder behind The Elf on the Shelf phenomenon. Join the conversation about women in business, leadership, and empowerment as they share their experiences and universal learnings. Tune in for practical advice and universal lessons for aspiring businesswomen!
Madame Founder
From Risk to Retail | Madame Founder with Natalie Holloway
How do you make fitness fabulous? Natalie Holloway, co-founder of the LA-based movement company Bala, joins Madame Founder to share her journey from mega-advertising agency “burnout,” to world traveler, to entrepreneurial powerhouse. After launching a Kickstarter campaign to fund the company and proving her concept “had legs” (pun intended) on Shark Tank, she now collaborates with style icons like Kate Spade and Ralph Lauren. In this episode, Natalie talks about how she embraced risk, overcame scaling challenges, and built a playful, premium fitness brand. Plus, she shares the secrets behind Bala’s social media strategy and how they’ve tackled copycats. This episode is packed with inspiration and actionable insights—don't miss it!