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Spotlight on B2B Marketing
Welcome to Spotlight on B2B Marketing.
Join me as we embark on a journey through the ever-evolving landscape of B2B marketing, featuring engaging interviews with industry leaders and C-suite decision-makers.
Listen as we uncover the strategies, insights, and success stories where marketing has helped to drive revenue, innovation, and growth in the exciting B2B space.
Spotlight on B2B Marketing
Latest Episodes
Leave Your Ego at the Door: The Sales and Marketing Partnership that Disrupted an Industry with Patrick Pordage and Steve Bell
A Mini Cooper convertible. A surgical robot strapped in the back. And a photographer sworn to secrecy.In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Patrick Pordage, former Head of Marketing and Steve Bell,...
Stop the Blame Game: How Sales and Marketing Can Win Together with Nick Jones & Max Childs
What can happen when sales and marketing stop pointing fingers and start working as one team? In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Nick Jones, founder of Glendower Advisory, and Max Childs, Fr...
How Smaller Businesses Beat Bigger Competitors with Gareth Lockwood
What does a Chief Product and Technology Officer know about marketing? More than you might expect. And that is exactly the point of this episode.Host Karen Lloyd is joined by Gareth Lockwood, Chief Product and Technology Officer at Trust...
Why You Must Prove Your Value or Lose a Seat at the Table as a B2B Marketer with David Rowlands
The pressure on B2B marketers to prove commercial value has been building for years. But what does it actually take to step up, earn a seat at the board table, and lead marketing as a genuine revenue driver?In this episode of Spotlight o...
How to Stand Out When Every Competitor Sounds the Same with Chrissie Bardwell
In a world flooded with AI-generated content, click-through rates are falling and every brand is starting to sound the same. So what actually cuts through?In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Chris...
