Brand Gurus

Financial Futures & Brand Realities

Brand Gurus Season 2 Episode 4

In this episode, Host, David Simpson sits down with Bill Wreaks, the founder of The Gramercy Institute, a global forum uniting senior financial marketers, to explore the shifting dynamics of brand in financial services.

They discuss who’s leading the way in brand excellence across Fintech, Asset Management and Banking, the role of AI in reshaping strategy, and how global talent and regional power shifts are affecting brand approaches.

With insights from across the globe, this episode unpacks what’s next for finance, brand trust, and community-led growth.

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