CHARGE - Powering Energy Brands
CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.
CHARGE - Powering Energy Brands
Communicating the Energy Transition amidst so many other serious issues with Daan Remarque
In this episode, host Dr. Fridrik Larsen welcomes Daan Remarque, a behavioral psychologist and seasoned brand and communications strategy consultant with over 20 years of experience. Daan is also the author of Het Jojo Effect, a book focused on personal behavior change, and a climate optimist contributing to the financial newspaper FD.
Together, they tackle the pressing question: "How can we effectively communicate the energy transition amidst competing global crises?"
Daan shares insights on:
- The challenge of negative news: Understanding why bad news dominates headlines and how that impacts climate communication.
- Balancing narratives: The importance of telling positive stories about climate action versus highlighting the risks of inaction.
- Audience engagement: Strategies for speaking the language of the majority to foster broader public support for climate initiatives.
- Changing perceptions: Exploring whether it is possible to shift beliefs about climate change and the energy transition.
Join Fridrik and Daan as they delve into these crucial discussions, aiming to inspire actionable solutions for communicating climate action effectively in today’s complex media landscape. Tune in to gain valuable perspectives on how we can all contribute to a sustainable future.