CHARGE - Powering Energy Brands
CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.
Podcasting since 2024 • 33 episodes
CHARGE - Powering Energy Brands
Latest Episodes
The State of Energy Brands: Insights from CHARGE North America
What are the biggest branding and marketing challenges facing energy companies today?In this episode, Prof. Fridrik Larsen is joined by Rob Cantrell, CEO of Atlantic Energy and long-time CHARGE supporter, to reflect on the recent CHARGE ...
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7:46
From Charging Stations to Brand Perception: The New Frontline of EV Adoption
New research from Escalent reveals a critical shift in the EV buying journey: it’s not just about vehicle range it’s about confidence in charging infrastructure.While most EV owners charge at home, public charging reliability has an outs...
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20:39
Breaking Bad News: Crisis Communication Insights
What should you say when everything goes wrong? In this episode, we’re joined by Jeff Hahn, author of Breaking Bad News and one of the most experienced voices in crisis communication. With more than 30 years in r...
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20:40
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