CHARGE - Powering Energy Brands
CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.
CHARGE - Powering Energy Brands
Latest Episodes
Neuroscience & Energy Branding: Why Behavior Changes Beliefs with Dr. Kris De Meyer
Are we approaching energy communication backwards?In this episode, Prof. Fridrik Larsen sits down with Dr. Kris De Meyer, Neuroscientist and Director of the UCL Climate Action Unit, to explore how the human brain responds to large-scale ...
The State of Energy Brands: Insights from CHARGE North America
What are the biggest branding and marketing challenges facing energy companies today?In this episode, Prof. Fridrik Larsen is joined by Rob Cantrell, CEO of Atlantic Energy and long-time CHARGE supporter, to reflect on the recent CHARGE ...
From Charging Stations to Brand Perception: The New Frontline of EV Adoption
New research from Escalent reveals a critical shift in the EV buying journey: it’s not just about vehicle range it’s about confidence in charging infrastructure.While most EV owners charge at home, public charging reliability has an outs...
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