CHARGE - Powering Energy Brands
CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.
CHARGE - Powering Energy Brands
Software: The next frontier in energy with Alice Goodman
In this episode, host Dr. Fridrik Larsen welcomes Alice Goodman, Head of Marketing Communications at Kaluza, Named one of CHARGE’s Rising Stars in Energy last year, Alice has made a remarkable impact at Kaluza, where she established the critical importance of marketing and branding in a company largely focused on tech and product development.
Together, they explore the groundbreaking role of software in energy and how it is reshaping communication strategies. Alice shares her expertise on:
- Kaluza’s journey and mission as a pioneer in energy software and the unique insights gained from being one of its first employees.
- What sets Kaluza apart from other tech disruptors, focusing on its distinct approach within the energy sector.
- The evolution of communication needs and strategies over the past five years, and where she anticipates further transformation in the industry.
- The impact of software on energy retailers today, highlighting key shifts that businesses need to navigate.
- How Kaluza's global reach across diverse markets influences its approach to marketing and communication, with a focus on understanding and adapting to both differences and similarities.
- Tackling the complexities of an industry filled with technical jargon, where Kaluza employs a “simplify to amplify” approach to effectively connect with its audiences.
- How she brings the whole organization along on the journey, embedding marketing’s value across the business to foster understanding and engagement.
Alice also shares her perspective on building a more positive narrative for the energy industry, exploring ways to communicate the sector’s impactful work.
Join Fridrik and Alice for an inspiring discussion on how software is emerging as the next frontier in energy, shaping not only the sector’s future but also its story.