CHARGE - Powering Energy Brands
CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.
CHARGE - Powering Energy Brands
How do we influence more sustainable solutions without manipulation? With Torben Emmerling
In this episode, host Dr. Fridrik Larsen welcomes Torben Emmerling, Chief Behavioural Officer & Partner of Team Farner. Torben brings invaluable expertise on applying behavioral science to inspire lasting sustainable actions, transforming theoretical frameworks into real-world strategies. Together, they explore a fundamental question: How can we drive sustainable solutions authentically and effectively?
In this engaging conversation, they delve into:
- Simplifying sustainable actions through behavioral science principles – Torben explains how small shifts in approach can ease the adoption of eco-friendly habits.
- The significance of gradual change for long-lasting impact – They discuss why sustainable transformation thrives on steady progress rather than abrupt shifts.
- Real-world examples of nudging individuals and organizations toward energy efficiency- From incentivizing change to refining messaging, learn how subtle adjustments can foster sustainable habits.
- Balancing incentives with messaging for meaningful change– Explore how to motivate long-term behavior change without manipulation, focusing on authenticity and respect.
Torben shares his unique perspective on how even the smallest behavior adjustments can lead to significant positive impacts in sustainability.
Don’t miss this episode packed with insights and actionable ideas!