CHARGE - Powering Energy Brands
CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.
CHARGE - Powering Energy Brands
Building Community Acceptance for Renewable Infrastructure with Kristian Ruby
In this episode, host Dr. Fridrik Larsen sits down with Kristian Ruby, Secretary General of Eurelectric, to tackle a crucial question: What does it take to gain social license for renewable energy infrastructure? With a wealth of experience in sustainability, climate policy, and energy advocacy, Kristian brings a unique perspective on how to drive community support for Europe’s energy goals.
In this engaging discussion, they cover:
- Europe's Energy Gap: Why Europe needs to add 600,000 megawatts of new capacity by 2030 to meet climate goals and maintain reliability.
- Developer Challenges: From lengthy permitting processes to complex grid connections, Kristian highlights the obstacles that renewable project developers face.
- Communication Hurdles: Infrastructure projects can be difficult to communicate. Learn how community-centered engagement strategies can build support and overcome resistance.
- Best Practices for Community Engagement: Discover how involving communities early and offering tangible benefits fosters acceptance and trust in renewable projects.
This episode offers a rare look into the strategies and challenges of building community acceptance for the energy transition. Don’t miss it!