CHARGE - Powering Energy Brands
CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.
CHARGE - Powering Energy Brands
Uniting the Silos: How Thought Leader Ads Are Rewiring Clean Energy Marketing
Marketing teams in the energy sector are often stretched thin—divided across priorities, platforms, and departments. But what if the secret to greater brand impact isn’t more budget, but better alignment?
In this episode of the CHARGE podcast, we sit down with Jacob Lundy, a clean energy marketer with over a decade of experience, to explore how Thought Leader Ads on LinkedIn are bridging the gap between creative and technical teams—turning fragmented marketing into unified momentum.
We unpack:
- Why most marketing teams struggle with internal alignment
- How Thought Leader Ads are different from traditional B2B campaigns
- What it takes to become a true energy thought leader
- The content formats that actually move the needle
- Common mistakes companies make when trying to humanize their brand
Whether you’re a CMO, content creator, or growth strategist in energy, this episode offers practical insights on building credibility, boosting performance, and using thought leadership to lead—not just advertise.