CHARGE - Powering Energy Brands
CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.
CHARGE - Powering Energy Brands
Beyond Innovation: Why Battery Brands Matter
From electric vehicles to home backup systems, batteries are at the heart of the energy transition. Yet while many companies focus on technology, most are missing a key competitive advantage: branding.
In this episode, Chet Parsons, Consultant for WCPFour and Geoffrey Abraham, Creative Director, Self Brand Studio, discuss why a strong brand matters just as much as innovation and how it can shape the success of battery companies in a rapidly evolving energy landscape.
Do you agree that branding matters just as much as the product itself, or do you see it differently?