CHARGE - Powering Energy Brands
CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.
CHARGE - Powering Energy Brands
The Overlooked Value of Brand in Utilities: A Conversation with Carolyn Vadino of Con Edison
The Overlooked Value of Brand in Utilities
In this episode, we sit down with Carolyn Vadino, Vice President of Communications and Marketing at Con Edison, to unpack a topic many energy leaders still underestimate: the true value of brand in regulated utilities.
Carolyn is a global marketing and communications leader whose career spans public and private sectors, from financial services to government. She has shaped brand strategies, advised executives, led crisis responses, and built trust in industries where customers may not always have a choice but where reputation, culture, and storytelling matter more than ever.
We explore questions such as:
• What does brand really mean in an industry where it’s often misunderstood?
• How can utilities build trust when switching providers isn’t an option?
• Why is internal culture inseparable from the customer experience?
• And how can “unsexy” sectors like energy and finance unlock bold, purpose-driven branding?
Tune in for an engaging conversation on redefining brand value, elevating communications as a strategic partner, and building trust where it matters most.