CHARGE - Powering Energy Brands
CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.
CHARGE - Powering Energy Brands
Breaking Bad News: Crisis Communication Insights
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What should you say when everything goes wrong?
In this episode, we’re joined by Jeff Hahn, author of Breaking Bad News and one of the most experienced voices in crisis communication. With more than 30 years in reputation management, Jeff breaks down why crisis communication isn’t a “dark art,” but a learnable system.
We explore:
- Why most organizations fail before a crisis even begins
- The “3Ms” model: Message, Messenger, Method of Delivery
- Real-world energy-sector case studies, from Colonial Pipeline to Hurricane Beryl
- The biggest misconceptions leaders have when the pressure is on
Jeff also shares what participants can expect from his upcoming session at CHARGE North America in San Antonio and why preparing for the worst can actually be fun.
🎧 Listen now!