CHARGE - Powering Energy Brands
CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.
CHARGE - Powering Energy Brands
From Charging Stations to Brand Perception: The New Frontline of EV Adoption
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New research from Escalent reveals a critical shift in the EV buying journey: it’s not just about vehicle range it’s about confidence in charging infrastructure.
While most EV owners charge at home, public charging reliability has an outsized impact on perception, recommendation and adoption. When charging fails, trust erodes. When it works seamlessly, it strengthens brand confidence and accelerates consideration.
In this episode, KC Boyce, Vice President of Automotive & Mobility at Escalent, joins Fridrik Larsen, Founder of CHARGE/ brandr Index, to explore:
• The link between charging reliability and EV recommendations
• Why infrastructure visibility matters to non-EV buyers
• The brand advantage of networks like Tesla Supercharger
• How design and experience influence perception
For energy leaders and automakers, the message is clear: charging infrastructure is no longer just operational, it’s reputational.