Bizzy Signal
Podcast for business owners and executives helping to take the noise out of strategic growth and create a strong business signal. Enlighten Fractional has created this podcast to help businesses in growth mode to "grow smart".
Bizzy Signal
The Importance of a Strong Brand Platform: If You Don’t Create Your Purpose, Others Will Create it for You
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Sean Hampton
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Season 2
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Episode 3
As documented in a recent study, businesses that have a clear and evident stated brand story and brand values have a 30% increase in customer satisfaction (as rated by NPS - Net Promoter Score).
Today we have a great partner and good friend of mine, Mel Walz from eCollective whose purpose in life is to create more effective brand strategies through a strong brand platform, messaging and overall interactions with customers.