Storytellers Series: Creating a Brand that Cares More About the On-Going Relationship Than the Transaction

As a second episode in the storytellers series, I leaned into a conversation that I had about a year ago with someone who runs a “Fractional Recruiting” company.  The company itself was designed with one thing in mind – Not placing a candidate until the company, their needs, and their ultimate objective was understood. 

In a recruiting world where everything is about the commission paid on positions placed, Lonnalee Anderson set up Ridgewood Fractional Recruiting, a company that is focused on connecting values and building futures. 

On their website and in discussions with Lonnalee, the company boasts an importance in creating “lasting, value-aligned connections”.