MOMPRENEUR TELL ALL [PART 3]: My new, realistic schedule (I don't start work until noon!)

Welcome to the MOMPRENEUR TELL ALL series 🤰🏻💸

In part 3 of this four-part series, we're diving deep into my realistic schedule as a new mama! 

In this episode, I cover the following:

• My seasonal approach to my work
• How I've structured my business on a macro level
• What I do every day to be the best mom/coach
• How I only have 5 calls every other week
• Why 5 1:1 clients is my max
• How I don't start my day until noon

and so much more!

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Transcript

0:00

Hello and welcome to this week's episode of the Building Her podcast. I'm your host, Kati Lillian. If you've been loving this podcast, go ahead and rate the podcast five stars and DM me on Instagram when you do that, because I want to connect and personally thank you. If you are new here, hit that subscribe button. It really helps the podcast grow, and that way you'll never miss an episode. So let's dive in. Hey, my name is Kati Lillian, and I am obsessed with all things mindset, personal development, and helping you build the best version of yourself. I'm a women's life and mindset coach and an entrepreneur who started a fun hobby of posting hashtag sweaty selfies, grew a successful side hustle, and now I run a six figure coaching business. I teach you the secret of building a life that aligns with your deepest values and one that you wake up excited for. This podcast is designed to expand your mind and. Challenge the status quo. So get ready to uplevel your life and let's start building her. Before we get started today, I just want to say thank you. Thank you, thank you. From the bottom of my heart for everyone that participated in my one year anniversary giveaway last week, it was so damn exciting to be able to say that I've been here. Every single Friday for one entire year with you all, and it just means so much to me that you guys show up every Friday and listen to what I have to say. I am just so grateful for having a platform like this where I am able to share my voice, my opinions, my most. Deepest inner thoughts and you guys accept them, right? I don't know if you like every episode, I guess, but you guys are loyal and you're here, and it just means the world. And because of that, I wanna keep showing up for you guys. So thank you again for participating in that giveaway, and congratulations to the girls who won each a hundred dollars. That was so fun to do that. So, um, maybe in the next upcoming months or something like that, I'll do another giveaway. Who knows? Okay. So today, welcome to part three of my mompreneur series. Today I wanted to go over my new realistic schedule as a mama, a new mama of a five month old, and as a multi six figure. Business owner. So I, first of all, I just have to say how cool is that to say in the same sentence? Because that was the biggest fear of mine ever. If you're not familiar, go check out Mompreneur part one of this series. I go through my deepest fears and the mindset shifts that are helping me get through those. But yeah, I think. To be able to be sitting here, uh, may with a five month old and still have this business that I love so much, which I always say this business is my first born, my daughter is my second born. I am just so grateful to be able to say that because yeah, I, I feared it for a long time. So just wanna point that out. So for today, with the realistic schedule, I think it's really important to go over my macro business structure first so that you have an idea of what I even need to focus on to maintain and keep this business alive. And then we'll dive into the micro in terms of what I've been doing here every day. So to kick things off with the macro, I want to highlight that my business is much more of a seasonal approach. And what I mean by that is my storefront is not always open. Your girl has padlocks on the doors more often than I would like to, to admit, but. It is what it is right now. So when I say seasonal, I only offer my one-on-one. Coaching a few times a year, and it's really just when I have availability. My cap right now in terms of serving one-on-one clients is five at one time. Five is my max. It used to be more around 10, but I raised my rate. And so I don't need to have 10 if I'm being completely transparent with you. And so I only actually need five, I guess from a financial perspective, but also what I've been able to do. With just five clients is actually pour even more into them than what I used to with 10. Not that I didn't serve my 10 before. I think I did a pretty good job, but, uh, with five, yeah, it's, it's like I get to be a bit more proactive with them. So, you know, I have the capacity and the bandwidth to check in on them first before waiting to hear from them. Or I remember certain things going on in their life, you know, what are they launching or when do they have a consultation call? And so I get to be able to chat with them and, you know, wish them good luck or, you know, send over a inspirational quote or, you know, it's, it is just remembering those. Things to give them an extra boost of confidence before they go and tackle their day. So, so that's been really cool and that's been a shift in my business. But again, it's only when they don't renew, which I'm very happy to say is rare. I've been working with women for years now. Um, I think the longest has been three years, which is so cool again to say. So yeah, they get first dibs, right? Like if they are up for renewal, then I always will ask them first, do you want to renew and keep working together? And if they say yes, then there you go. I have no spots available. If they say no, sometimes too, I've ran into it where they want to take a break and then they pick up with me later on. Then I just see, well, how much. Time is that break going to be? And then I will offer, again, one-on-one coaching to someone new, but just for that allotted time, right? Because again, my existing or past clients will always get priority. So yeah, I have one-on-one clients, they're year round, but again, doors open for that if and only if a spot is available. So five is my max right now. And then also a seasonal approach is my group programs. So I don't have Evergreen products right now. I think in the future I definitely want some Evergreen products, but right now I do live launches for both of my group programs, the big shift, and she EO. And so I only open those once or twice a year as well, usually. Sometime in the spring and then sometime in the fall. Now I do push for both of them during my Black Friday sales because Hello. They are Epic, and you get the best discounts all year during that time. But. We still don't start until the spring or fall. So last two years I've been doing Black Friday deals. And so people who sign up in November for she EO, they get their spot, but we don't start until March. So they're still, you know, waiting three months. But, um, I usually offer other incentives, like they get early access to a few of the videos in the portal and that kind of thing so that they can at least get started. But yeah. Live launches. That's only once or twice a year. And then outside of that, so those are really the revenue drivers. Outside of that, I am focusing more on here the podcast, recording my episodes and doing any kind of collabs or guest episodes and then marketing. So that includes both outbound and inbound. Outbound is obviously starting conversations, outreach, whether that's online or in real life. And then inbound of course, is the marketing. So real stories, my newsletter, anything like that. And then. Uh, relationship management. So, um, past clients or let's say past consultation calls. Anyone that I've really had a touch point with, I really do try my best to stay in contact, stay in conversation, and just. Provide value whenever and wherever I can outside of those. I would say the last thing that I do to move the needle forward in my business is future casting. So there are some weeks where I don't have calls and then other weeks where I do have calls, and so the weeks where I don't have calls, I really am thinking about, okay, where are we headed? What is all this for? What is the, the five year, the 10 year plan, and reverse engineer that so. That's been really good for me and that's pretty much all I focus on, um, in my macro in my business. So again, one-on-one coaching spots are always going to be full. I have five at a time. I have my group programs where I live launch them. In the spring and in the fall. And then I do outside of that, my podcast marketing outbound and inbound relationship management. And then the last piece is future casting. So all of that, again, is a seasonal approach and I really highlight. Seasonal, because right now I am at capacity for one-on-one. I am in the middle of CEO. The big shift just wrapped actually now here in April. And I'm not launching CEO until later, probably July, August again. So I'm not really selling anything right now. And so all I'm doing is really managing and maintaining. The clients that I do have serving them. And then just, yeah, the podcast. So. So that's what I'm doing right now. Um, and I think that's important to highlight because I think if I was, you know, in the midst of a launch or looking for a one-on-one client, then it'd be a little different in terms of my workload and my work. Bandwidth. But right now it's been really, really nice and manageable. Um, again, with a five month old, I could not be more grateful. Um, okay, so micro shifting gears. Micro is more of the day-to-day, which is why I think you're listening to this podcast because I highlight my realistic schedule. So first of all, just context. We all know as a mom. When you have a five month old, you really have to be ready for anything. So for example, she's napping right now, and so now I get to steal like 30, 40 minutes of that time. And record this podcast episode for you guys because Bert is also reading, but you know, it's like if she wakes up or if she cries in the background, well gotta be ready, gotta push my plans to the side and, you know, have to be there for her. So I think context wise, when I go through my schedule here, just know that right, it, it's not going to be the same thing every day at the. Same time. I know that's rare for me to say because I was the queen of time blocking, which I still kind of am, but lots, lots of more flexibility and just being fluid with my time management. I will say the best thing about having a baby as a solopreneur is that it forced me to rethink my business and therefore restructure it. So the way I was doing things was great as a baby, free woman time was on my side and I love what I do, so I could lose a sense of time as well. But now reflecting back on that time, it was not sustainable for a mom of a newborn. It'll change over time. I understand that because as she gets older, she'll go to daycare school and will need me less and less, which already makes me so sad to say that, but that's the reality. So. Eventually I'll have time back and I'm sure my business structure will change again. But as a mom of a five month old, I've had to make some changes to my schedule and it's been really nice and it's actually really, really good for me because I've noticed too that I was much more into my masculine than my feminine in terms of work. Now, again, we need a little bit of both, but just I guess. The, the better way to put it is I really did waste a lot of time because I just had the time. So, you know, if I would start a project, I would give myself like two, three hours to like, you know, make my matcha beforehand and play my song on Spotify and light a candle and like really get into it and take my time with it. Now it's like, bitch, you got 30 minutes. Go. So there is no time to like, you know, set the vibe. It's more of just like you have shit to do. You need to go get it done in half the amount of time that it used to take you. So it's actually been really nice in that way because it cuts out the noise, it cuts out the overthinking, it cuts out the, oh no, what if blah, blah, blah, blah, blah. It's just kind of like, Nope, you have a podcast episode to get out on Friday, you're gonna go record it. Like right now and it's gonna take you 30 minutes. So in that way it's been really, really cool. Um, okay, so let's dive into the specifics. The nitty gritty of my schedule mornings are for me, or I should say mornings are for us because I am obviously still with my daughter, but I do not work. Until noon, you guys, so I, let's say I wake up around. Mm. I would say on average around 7:00 AM Now when I wake up, sometimes Amalia is still sleeping, so when that happens, I get to like wash my face, brush my teeth, I get to pick up around the house. I. Um, still make time to journal and now recently card pull. My friend gifted that to me for my birthday and I've been doing that in addition to journaling. Ah, so much fun. But, um, so yeah, I'll do whatever I need to do before she wakes up. Um. If though we wake up together, which is more often than not, then I will put her like on her play mat. Um, and then I'll go and like quickly though, wash my face, brush my teeth, you know what I mean? So it's not like the same, but I still get it done. So, yeah, we, we wake up together. If not, I wake up a little bit before her, but it's always, usually around 7:00 AM not to an alarm clock. We just, that's when we wake up. And then the way it works right now with her naps, she'll be up for about an hour and then she'll typically wanna go take a nap. So. She'll be up for an hour and then nap. Now the naps could be 30 minutes or three hours. I'll take the three hours, but sometimes it's just 30 minutes. And so whatever that first nap is of the day, so let's say it's around 8:00 AM. If we wake up at seven, then I will go work out. So that workout is usually just outside in my backyard. And I have my yoga mat. I have my dumbbells, I have my Balla Bengals. I have. Heavier weight too, like kettlebells and things like that. But what I've been really loving postpartum has been a lot of Pilates. I follow Sam Free's workouts on her app humanly well. And then I also follow Alicia Pope on YouTube. She offers. Free workouts. And so those two have been really, really huge for me in my postpartum journey because you want to slowly regain that strength back and not injure yourself. So that's what I've been doing. And then, um, if not Pilates, then I'll do yoga. Um, sometimes it's, yeah, like a good yoga stretching session if that's all that my body wants. And then lately, I would say beginning of April is when I started back on hit with Rachel Good Eats. But I do have to modify a lot and I'm only doing body weight right now. Nothing heavy. So that's been, uh, a slight transition back into strength training. But still taking a pretty, pretty, um, you know, slow and mild. But yeah, the first nap of the day is when I work out. Now also, I sometimes walk and so she's been loving the first nap of the day and then her stroller, and so mama gets to walk and I go for typically like an hour, no less than an hour. And it's still really nice weather here in Florida, especially if I go early in the morning. So it's been so nice. And I take one dog. I can't take both. That would be way too much for me. But I'll take Leo, um, let's say on a Monday and then on Tuesday I would take Teddy and I just rotate like that. So that's been really nice too. So yeah, basically the first nap of the day is some kind of movement, whether it's by myself and my yoga mat or with her. And we are going for a walk. Um. Then when she wakes up, let's say, then it's around nine, assuming still we woke up at seven. Um, then I will like make brunch or my coffee. And then we have this great little like, um, rocking chair device thing for her that sits up on the counter. So she gets to sit there and like, watch me make my breakfast. I think she loves that'cause she's entertained. Um. And then, yeah, she's kind of just hanging out with me. But it's so nice because I still get to do what I need to do. So again, I just worked out and I get to make my brunch, I journaled, I did my card pull. One thing I do need to get better about is still my time to meditate slash visualize. That's usually after my workout. But again, it depends on when she wakes up. So that's something I still wanna figure out because that has been so huge in my. Not only personal development journey, but now also growing a business. Like I've got to keep that vision in mind and, and keep that as my north star, right? So. So that's something I still need to work on. Um, but yeah, those are my mornings pretty much during the week. So again, I do not work, I don't do anything before noon because I need to pour into my cup. Now, what normally took me maybe an hour, maybe two. Kind of takes me all morning now because I'm on her schedule. Um, one thing I have been doing for me, I think it's important to know, is on Sunday mornings I go by myself to hot yoga. And that was actually Bert's idea. He gifted me, I think it was like a 10 pack. Um. Class certificate thing for one of the studios here, local, uh, he gifted it to me for Christmas last year and he was like, I want you to be able to have, you know, a class to yourself. And hot yoga is so good'cause it's like the deep stretching and it helps flexibility, it helps prevent injury like. So many benefits to it. And so he's the one who gifted it to me, and it was his idea. So I was like, uh, duh, like done. So that's what I've been doing every Sunday morning. So those look a little different. Um, but other than that, the way I describe my morning is, you know, six days of the week. Um, okay. And then after 12, it really depends on the week and the day. So the way I have it right now set up is my one-on-one coaching calls. They are biweekly, and I have. Schedule them all on the same days of the same week. So one week it'll be like my call week and then the next week I don't have any coaching calls, which has been really nice. That was a recent transition I made going here in back into work. Um, I set it up last year during. My pregnancy, but now it's like the first time where I get to actually experience it and it's really, really nice. So again, it's a biweekly call schedule with my clients, and then they're all on the same days, Wednesdays and Thursdays. So it, it'll be like it noon to three on Wednesdays and then Thursdays it's also like noon to three, or I think one to four. Um, so, so that's like the bulk. A majority of my day for those two days for the coaching call week, and that's again, been really nice because Mondays I don't have any calls. Tuesdays I don't have any calls, and then Fridays, I don't have any calls, so even on my call week. It's only two of those days that I have those calls. So that has really allowed me to support my clients, but then also get that white space that, you know, I was craving for so long. Outside of that, my group programs, I told you the big chef just wrapped, but those are monthly calls. And then I have CEO, which are weekly every Tuesday evening. Um. So I always have CEO every Tuesday, but again, that's seasonal'cause it's a four month program and we're about halfway through. Um, outside of that it's supporting my client, so voice notes, text via our, um, communication platform, which is Telegram and then. I also have my podcast, obviously, and then marketing showing up on Instagram and then, um, experiences, which I'll get into. But yeah, so that's a majority of my day. I. Coaching calls, which is the one-on-one, and then my group and then the podcast recording, which I do try to batch as much as I can so I don't have to think about recording a podcast every week. I love doing that during maternity or pregnancy to set up for my maternity leave. So that was really nice and I was like, Ooh, let's do more of that. It's just, again, finding the time to do it, and then the marketing piece. So I have loved Instagram lately because I have also removed the pressure off of myself to, you know, grow or go viral or whatever. Not that, that has been a goal of mine for a while, but I, I think it's like the way I show up is just much more like. Here I am, take it or leave it. And that's been really, really nice. Like a breath of fresh air because I think before whether I wanted want to admit it or not, there was still probably a sense in me of like performance for Instagram, right? And, and I think that's really hard to break away from me and my CEO girls talk about it all the time. And so I've been really practicing just showing up as I am and. Delivering more of like a stream of consciousness, very similar to what I do here on the podcast. I think there's just like this pressure on Instagram because you know it's the seven second reel and have a hook and have a trending sound, like all these rules, but that's kind of been just thrown out of the window for me and I'm like, I don't really care about any of that. I'm just gonna show up as the human. That I am and deliver value as much as possible and let that be good enough again, for at least the season in my life that I'm in now. And that's just been really, really nice. Like I've been loving the po, the app again, I. Okay, so I wanna talk about the experiences that I mentioned before. It's this idea of wanting to live bigger. So what I just explained to you all is my schedule, very masculine. Focused like do, do, do, get this done, get that done. Which obviously you do need that structure in that system to have a business. You gotta show up so that it operates. Unless you have the means to delegate and hire and train and all of that stuff, you know, right now it, it's all on you. So that's where I'm at. But outside of that, I had gone to a coffee shop with one of my coaching friends, Nora, on gosh, last Monday and um, or no, this past Monday. But it was just like, I don't know, so amazing. And I know that's kind of funny to say'cause it's like Kati, it's a fucking coffee shop. But, um. I don't know. It was out of my normal area that I go to. So it was up in Safety Harbor, which I actually, I don't think I've ever been to before. And we went to this really cute coffee shop. Now, of course I'm forgetting the name. Um, I, oh, Haven House, I think is what it's called. So if you're local, go check it out. But, um, yeah, they had like these really cute couches outside and. Um, really good coffee. I also had a really good breakfast croissant sandwich, so good. But Nora has been huge for me during the season of life because she had her baby one day before me. She's also a coach. She's also a solopreneur. Um, pretty much the timelines are exactly the same, and so she's been really my go-to for. Anything business related, but also personal. So it's kind of like a therapy session, if you will, but then also mixed in with a business brainstorm. So it was just really nice and my whole point of telling you about that is. When I was leaving there, I was like, oh my God, like this was also so helpful for me in my business. It's not just about being behind the computer or the phone with this do, do, do mentality, but it's also this idea of living bigger. It's like go out, go experience shit. Go meet up with your friends. Go have these really deep conversations because that can also be so helpful for you and your business. One energy. But also too, just the ideas that you get to, you know, um, spit off of one another so that like reignited this flame of wanting to experience more. And so it's not about like, um, going around amalia's schedule and you know, like, okay, nap time, I can do this. It's more of like, no, go do something and she's just gonna be with you. And if she's tired, she'll nap. If she's hungry, she'll eat if like, like she's kind of there for the ride. And so Katya needs to remember. To go out there and live her life and go do these things with friends and family and go experience shit and then your baby is just with you. So I think that was like the learning lesson for me and the reminder. So I want to definitely incorporate more of that now, especially on my weeks where I don't have calls.'cause that has a lot. Of more white space and a bit more freedom to it. So I wanna go to more coffee shops. I also have a friend here, local Sam Free. She hosts the famous, I should say now, the famous stroller, sculpt here in St. Pete, but also Tampa. And so I went, I don't know, two, three weeks ago to my first one in St. Pete, and it was so amazing to be around other moms with their kids and it just felt like a judgment free zone. Should your baby right cry? Have an explosion, whatever it is, and it was just really, really nice to get out again. So I was like, all right, we're gonna do that more. So I'm going on, or I go on Thursdays, every other Thursdays to Tampa. And then, yeah, I think just more like beach time. I haven't gone to the beach with her that much. Um, I did when my parents were here in January. But ever since then, I haven't really gone. Um, and so yeah, just kind of living my life again and just bringing her along for the ride. And should she get upset, then she's upset, but I just gotta deal with it at that time. And I think it's kind of like walking into entrepreneurship because it's the unknown. I don't know how she'll behave. I don't know how she'll react. I don't know when she's gonna be hungry. I don't know when she's gonna have an explosion. But then it's like you just figure it out. You handle your shit and you just keep it moving. And so I need to apply that same mindset, that concept to I. Her because I think right now I've totally always been like in the house around her schedule and I definitely need to flip it. Granted now also she's five months, almost six, so she has also changed and adapted so much. So it's actually getting a lot easier and better versus the first five months it, it's hard to understand what your newborn wants and for them not to be fussy and all that stuff. So anyways, that was a little bit of a tangent, but my whole point is remembering that. Experiences in my life and getting out there is also good for the energetics of my business, but also the ideas and the brainstorming sessions. So I wanna do more of that here, especially this month in May. And that's it. I really, really, really, really hope that whoever is listening, whether you are baby free still, or have a baby or kids. You hear my schedule as a full-time business owner, as a coach, and can hopefully highlight to you that it is possible. I have mornings free to myself all day, every day, and I have calls. Uh, two days every other week. And then outside of that, it's a group program, but the, the heaviest lift there is when I'm launching it, which is once, twice a year. And then podcasts, you batch work like, like I'm making it happen right now. And so I just hope that this shows you that it is possible for you as well, especially if you have fears. Around becoming a mom and holding space for your business. I really, really do hope that I'm kind of like giving you the blueprint, right, to make it happen. So I love you guys so much. Thank you for being here, and that's what I got for you this week. If anything about this episode resonated with you, please do me a favor. Take a screenshot of this podcast and post on your stories and tag me at Katia Lillian, I would love to connect with you. So thank you in advance and I appreciate you. Until next time.