Building HER with Katja Lillian

MOMPRENEUR TELL ALL [PART 4]: 10 Questions Every Ambitious Mama Asks (and Needs Answered)

Katja Thacker

Welcome to the MOMPRENEUR TELL ALL series 🤰🏻💸

In part 4 of this four-part series (yes, this is the last one!), if you’ve ever wondered how to grow your business without sacrificing motherhood, this one’s for you.

This episode will be Real Talk on Business, Balance & Breaking the Rules. 

I went on IG a few weeks ago and asked all of you mamas to submit your questions for this episode and you guys asked some GOOD ones. So thank you!

In this episode, I answer the following questions:

1. How do I manage my time with a baby or toddler at home?

2. How do I stay productive and sane with limited sleep?

3. What tools or routines help keep everything running smoothly?

4. How do I grow without burning out or outsourcing everything?

5. What’s the easiest way to start building passive income?

6. Should I narrow my niche, or offer more services to bring in cash flow?

7. How do I deal with mom guilt around working on my business?

8. Can I really be a present mom and a successful entrepreneur?

9. How do I bounce back in business after time off or a confidence dip?

10. How do I price my services when I want to be accessible—but need to earn?


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Customer Testimonials







Hello and welcome to this week's episode of the Building Her podcast. I'm your host, Kati Lillian. If you've been loving this podcast, go ahead and rate the podcast five stars and DM me on Instagram when you do that, because I want to connect and personally thank you. If you are new here, hit that subscribe button. It really helps the podcast grow, and that way you will never miss an episode. So let's dive in. Hey, my name is Kati Lillian, and I am obsessed with all things mindset, personal development, and helping you build the best version of yourself. I'm a women's life and mindset coach and an entrepreneur who started a fun hobby of posting hashtag sweaty selfies, grew a successful side hustle, and now I run a six figure coaching business. I teach you the secret of building a life that aligns with your deepest values and one that you wake up excited for. This podcast is designed to expand your mind and. Challenge the status quo. So get ready to uplevel your life and let's start building her. Welcome, welcome, welcome to Mompreneur part four of this series. This is the last one in my series, and I really, really hope you guys enjoyed it, but also got a shit ton of value from it because. I'm an open book if you don't know already, and I just pour my heart and soul into everything that I do, and I just really hope that my story, but also my tips, my tricks, my my learnings have resonated with you and can truly help you in some way or another. I'm actually recording this right now from my closet, which I've absolutely done before, but that was when our office wasn't really in. Good shape for a baby. So we had to rearrange our desks and reorganize our office so that it was a place that I did truly feel inspired to go into and work. And so we've really set it up and I usually record my podcast episodes from there, but baby girl had a different idea today. She wanted to nap in there with. Daddy because he has this little rocker chair that we have and she loves it. I think that's her favorite nap place besides the stroller. And so, yeah, anywhere where I was trying to put her down to nap in her room, which is number one. She just wasn't having it today, so. She's in the office and mom had to adjust and we had to move into the closet. So you gotta do what you gotta do, right? Like, this is such a minor example, but it's like I could have easily reacted to that situation and frustration and been like, Ugh, now I can't record my podcast, and now I have to move the microphone into the closet. And woe is me and victim, victim, victim. Right. Or I just pick up my shit, move it into the closet and just get the damn thing done and then go about my day. It's 10:17 AM I can't let that derail my entire day. So I just wanted to share that because that was like I guess a challenge, even though to me it feels very minor. And now it's, it's a recent win that I wanted to share with you. So if you've ever wondered how to grow your business without sacrificing motherhood, this one is for you. I asked you guys on Instagram, Hmm, a week, two weeks ago, any. Of your questions and so mompreneurs. This is mainly for coaches, but I've also helped online service providers. So if you are a va, if you teach any type of physical fitness online, Pilates, yoga, whatever it is, if it's virtual, if you do a meal service. If you basically have built a business or want to build a business online and it's service based, meaning you need to help, you need to help your clients, you know, get from A to B, then I'm talking to you because. This is just real talk on business, on balance, on, let's say breaking the rules, ruffling some feathers, and showing first yourself, but also other mamas that. This is possible. Remember, this was one of my biggest fears to do both, to be a mom and grow a successful business. So I'm really excited for this Part four series To close off this mompreneur. Series, and you guys asked some really, really good questions. I picked, how many do I have here? I picked 10 because some of them were actually the same, and so I'm just gonna go through all 10, but I have organized them in two themes, and so I have the first theme, time, energy, and sanity. Theme number two, business growth with a baby. Theme number three, mindset, identity and confidence. And then the last one, best for last Money and making it work. So I say we just go ahead and get started. Let's dive into some of these questions. So the most common question I received was all regarding time. So the number one question that people asked and, and I kind of like adjusted it to meet everyone's needs is how do I manage my time with a baby or toddler at home? So. Keep in mind I'm five months postpartum so that I can only speak from that experience alone. I don't have a toddler yet at home, so keep that in mind. But right now I have a five month old and it's been really interesting because December I took off'cause I gave birth 12 five and then I eased back into work with my big shift launch January and then took some time. And before my second launch, CEO, which was in March. And so I've, I'm glad I did it that way because I was able to ease into it, but. I think long story short, you just don't know what you don't know. And so, you know, online, or I even invested into a self-paced course, it's called Taking Care of Babies if you're familiar with it. But you know, they give you all this advice of like, okay, so your baby should nap, like. I don't know, four or five times a day. And then, you know, you should do the night feeding or dream feeding before they go to bed at 9:00 PM and then they're probably gonna wake up at night and so you gotta feed them again. And there's just all these like, not rules, but like they try to give you as much structure as possible, which of course I appreciate. And in the beginning, before I had her, I really. Took it for what it was like. I was like, oh, okay. So she's gonna nap from like 11 to noon and then she's gonna wake up and then okay, she's gonna nap from like one to two. And so I was already planning my schedule ahead of time before she was even here because I was so excited I guess. And really, I guess took their word for when she was going to nap, but when you have your baby, that's not the case because your baby is, it's separate baby. It, it's doesn't go based off of the schedule as much as you want it to. And so. I think that was the biggest learning curve for me was to let go of my rigid schedule because before having Amalia, I was the time blocking queen. If you guys have been here for a while, you know this. And so yeah, it, it's just been a lot of change and so I guess to answer the question, I have to be very flexible and adjust accordingly, so I have reduced my. To-do list into more of like number one priority to get done today. So there is no more list. Maybe it's a list for the week or the month rather, but for like a day-to-day basis, I just think of one priority. So for example, I'm recording this now here on Tuesday, yesterday Monday was content, so I wanted to content batch for this upcoming week, meaning. The script, the video format, the captions, how would I do it direct to camera B roll? Like really brain dump everything and then actually record it and even edit it if I could. I couldn't get through all of it. I think I, I did all the scripting and stuff, but in terms of the actual execution, I could edit two videos, which today I already. Posted and then tomorrow I'll have the post ready to go. So today it means I have to do some more editing, but actually. Priority number one over that today is podcast. So I wanted to get everything done in terms of content, right? Content was priority number one yesterday, and I made so much progress, which I'm so happy for. However, I did not complete the task either, and I think that's the biggest thing I've learned is like I have to be okay with that in motherhood. Like, you know, if you wanna deep clean the kitchen or laundry or whatever. But then your baby has a different idea. It's like, okay, well we can only do so much and you have to be okay with that. And I mean that in the most positive way'cause it's actually been really good for me. So. Content was the priority yesterday, which I'm so happy because then during nap times, I am able to only work on content, right? Even if it's like one hour here, one hour there, it always is coming back to that same priority, and then now today is the podcast, so she just went down for a nap about 30 minutes ago. I'm sitting here in my closet recording. If I am able to, after I'm done recording and actually edit and upload, awesome. If not, might have to do that later tonight, once she goes to sleep or the next nap, depending on how good she naps today. My point is I only have one priority per day and then adjust. Accordingly that like that's really all you can do. I think another thing I do is I always now try to do things in advance. So if like yesterday I had nothing to post, I would never wait till the day of to think of something to post. Or like, today is Tuesday. I dropped episodes every Friday. I would never wait until Friday to record and edit and. Publish my podcast on the day of. There's no way, because now I'm increasing my stress because who knows how baby girl is going to be, and so that's another big thing. I've been very proactive and give myself days in advance before the thing has to go live or the thing is due or whatever. So that's been huge too, because if she wakes up. Or is fussy or, or even if, God forbid something happens and you know, totally derails my plan. I need to be there for her. I need to be present, and I want to be present. I want to make the most of this time, and so I don't wanna add additional stress onto my plate because I can't manage my time well. So to answer the question. I would say give yourself days in advance before the thing is due so that if you do need days to get it done, you have it, it reduces so much stress. I would prioritize only one thing for the day, and I would do it in the nap time. So, you know, one hour here, one hour there, and then worst case is at night. After she goes to bed. I say worst case,'cause sometimes I like that time of course for myself or with Bert or watch a show like some kind of downtime. But in those moments where I still need to get something done and I don't wanna wake up and have to think about it and do it, then I would rather do it at night. Okay. Question number two, how do I stay productive and sane with limited sleep? Ah, that's a good question. I guess, productive. I, I pretty much just said that in question one, so I won't go too deep into that. I, I just said like, no more time blocking. Really, it's just a priority for the day one of them, and then just kind of chip away at it. I think SANE is a really good question because the limited sleep is off and on, so some days she does sleep. Throughout the night, some days, and lately I think she's going through a sleep regression. It's been, she's up every three hours during the night. So she'll go up to bed around like, I would say between seven 30 and eight 30. But then she'll wake up three, four hours later or so, let's say around midnight, and then again around three, four, and then again around six, seven. And of course around six, seven, it's like, all right, I'm up. But yeah, so that's been interesting. But I also have to say, I. Still breastfeed. I'm five months postpartum, so I'm still breastfeeding. And then during the night when she's up like that, I just side lay and breastfeed her that way so that I don't have to get outta bed. I don't have to, you know. Cause myself this, I don't know, stress and anxiety. I just rather lay there with her and then she usually falls asleep next to me. And I don't know how you guys feel about that. I think there's lots of different perspectives on that. But I do then end up co-sleeping with her in a very safe way.'cause I don't roll and I put my arm in a position where it's like around her to protect her even from like Teddy and Leo. But anyways, so that's been really helpful actually during the night, at least for when she's so young and, you know, probably wants her mom and dad a lot because I think there's a lot of emotional regulation with that too. I've been researching that, but. Yeah. So I feel like for the most part I've been actually getting adequate sleep. I think on the days where I don't, because sometimes she does wake up at midnight or three and then I can't fall back asleep even though I co-sleep or you know, do the side lay breastfeed. Then I think it's finding just naps throughout the day. So if she naps, like usually I would say. Early afternoon is her best nap. That's usually when we get like two hours. Then your girl is napping too. Not every day, but in the days where I feel like, okay, we're a little groggy today. I've already had my cup of coffee, I've got my hydration, I'm eating well. Like what else could it be? Could actually just be sleep. Then I'm going to find a nap throughout the day. Last question for this theme. What tools or routines to help keep everything running smoothly? I am a one woman show right now. I used to have a va. I let her go because I was going into my maternity leave, and so I knew the workload would be very, very low, and I just wanted it to be fair for her of course. So I let her go after a year of working together. And so, now it's really just me besides maybe like contractor type work, you know, seasonal and stuff. But oh, in terms of tools or routines, I would say again, the prioritization has been huge. Of course, the routine, I think I mentioned it in my last episode, so if you didn't. Catch that one. Check it out, part three. But I talk about specifically like sun up sundown what I'm doing every single day. I usually wake up with her if I can. I wake up 30 minutes before her and I brush my teeth and I wash my face and I get ready for the day. I put on my workout outfit, I grab a cup of coffee. I can journal and card pull. If again, she gives me that time. But the first nap that she takes of the day is usually an hour, and that's been pretty consistent. And so that's where I get my workout in, whether I do Pilates outside of my backyard, just on my yoga mat with my hand weights, or I've ridden loving my walks lately with her, and I take one of the dogs and then I switch out. But yeah, that's been really huge. So. I would go check out part three to, to get more in terms of my specific routine. And so yeah, I, I think to wrap up this theme and, and these three questions, it's really just setting like more realistic goals for myself. I think before I used to. Stack my days with my to-do list and probably put way too much on my calendar if I'm being honest. And now it's like, again, that priority number one. And then I also feel so much more like I just accomplished something. So I feel a bit more confident with it. If I can get more done. Well that now that's a bonus, right? And that makes me even feel better. And so I think that's been a really huge turning point for me in my career. And I'm still getting shit done. You guys like, it's so wild. I, I was telling my coaching friend the other day, let's say before I used to have three hours to do something and now I have 30 minutes to do something. It has completely removed the overthinking, the doubt, the. Cross-examination. Should I, do I post this, eh? It's like literally you've got 30 minutes, bitch, you better post like you've got 30 minutes. Go record the fucking podcast. You've got 30 minutes. Go do that Pilates workout. Like there is no time for overthinking and self-doubt, which is really cool and has totally helped me in my business because now remember the mindset switch I had. Time does not equal money. Value equals money. I'm literally living that principle right now, so I feel like this is only helping my business. Okay, theme number two, business growth with a baby. So if you remember one of my series, I don't remember, or one of the parts of my mompreneur ship series, I talk about this new zone, this new level in my business where I am maintaining and I am not growing. Now I wanna be clear on growing and what that means to me because before Amalia, I. Had so much time on my side and schedule, and so I was able to do more of the proactive outreach. I was able to do more of the posting and creation. I was able to do more of the consultation calls and leading my group programs and serving my one-on-one clients and responding to texts and voice notes and telegram, right? Everything that it involves to run a business. But I would say so I'm not doing that anymore. Right? I'm just maintaining my existing one-on-one clients, my existing group programs. I'm not building anything new. I'm not reinventing the wheel. I'm not creating different new material or content. I, I'm just posting what I'm already talking about, right? So there's nothing new coming up. However, the growth is much more. On like an individual level. So I'm growing as a human being because I just gave birth to my daughter. Like that is nothing. How do I describe that? That was the ultimate up level right? That I've ever been through. And that's even. Besides my Tony Robbins experience, the powerful somatic breath work experience I had in Austin with my mentor Rob, dial it. You know, there's a lot. But now giving birth, I mean the ultimate up level, especially for me, and so I think. Huh, going with that, you know, experience in December, now it's May. I'm just, I just feel much more strong. I feel much more confident. I feel much more rooted in my identity and my quirkiness and my. Awkwardness and me stumbling over words and me saying and ums, and making, you know, awkward jokes and my giggle and whatever it is. Like, it's just so much more accepting and embracing. And I also have this underlying knowing that if I can deliver a child through my hoo-ha. I can do anything, and I truly, truly mean that. And when I say anything, it's like I'm going to shoot for the moon, like, like I am going to the top. Right, because you can't tell me. No, I, I just. I just pushed out a baby. Like I just feel so strong. I feel like I'm untouchable. So that's where the growth is happening. So I just wanna clarify that now, how that correlates to business.'cause remember, business is a reflection of you. So when the question is how do I grow without burning out or outsourcing everything? Well, burning out just means that you are hustling way too hard and you have to peel back the layers of why are you hustling? Is there a part of you that feels like you're not good enough? Is there a part of you that feels like, you know, time is running out and everyone else is winning and we're falling into the comparison trap, and so we have to do more? We're like, why are we burning out? Why are we hust? Why are we working so hard? I think that's a deeper question to ask yourself and. Perhaps journal through and then outsource everything. I don't think you need to initially, right? So again, if you're like early or aspiring you, you're, you're doing it girl. Like you are the one woman show. You have to get scrappy, you have to get gritty, you have to get resilient. You have to remind yourself of why you started. You have to clap for your damn self, like. You are it. And so you have to do everything now. When you outsource, that's like, okay, this part of my business is working. I have figured out, for example, the outreach strategy. Now I can train someone else to do the same thing, right? I can replicate myself with someone else and train them. So that would be a good time to outsource when you know exactly how to do it.'cause you're gonna have to train them. Even if you outsource to a company, you still have to direct and tell them exactly what you want and how they should do it. And then of course, some money. So when I got like my first. Client, for example outside of taxes and expenses and all that stuff. It's like the, the little money I still had, well that just goes right back into the business. It's not like I get to go buy a purse or a first class ticket somewhere. No, I'm taking that money and I'm actually. Reinvesting it into my business. So I reinvested into coaching. That's what I chose to do with the money that I did make the profits, and I reinvested three years in a row, but that's exactly why I've gotten to where I'm at today. So that's the only time where you should actually outsource is if you have. Like a machine that you've developed in terms of strategy one part of your business. Okay, cool. Let someone else do that, whether it's a VA or another company or whatever. And then the profits that you do make, I would outsource just. Reinvesting is what I mean by that. What's the easiest way to start building passive income? So I've been dabbling into this. I wouldn't say any revenue stream right now in my business is passive. It's, it's still pretty much based off of me and my presence. So again, I do one-on-one coaching that is my bread and butter. That is. The foundation of how I built my business. But then I have also introduced group programs. Now with group programs. They're definitely a bit more passive than one-on-one because I get to serve more clients than just one, which is so awesome. I get to increase my. Packed. However, I still have to show up to calls. Right? The cadence of the calls are different and doesn't need to be, I guess as many, it's completely up to you, but in terms of like a digital course or an ebook, or a regular book or some kind of product, right? Like, like a. Physical product that you can package up and sell online so that it can just sell on repeat. I don't have, I used to have a journal called Pen Drop and I still have it, and I still have some that I could sell, but. I wanted to reinvent it. I wanted to reimagine it. My heart wasn't really into it anymore, especially at the beginning of your business. Like, you know, a$20 product is not gonna get you the six figure income to leave a, a corporate job, which was my goal, right? So I want to reintroduce that at a later time when I feel like I have the space and capacity to pour my heart and soul back into it. But that would be an example, right? Is, is this product that I could sell online? At all times 24 7. So what I've been dabbling with is building a self-paced digital course, which would be my lowest offer, like my lowest ticket offer, but of course, still incredibly high value. So that's something that I'm. Currently, like in the planning and imagining phase, like I haven't even put pen to paper yet, but that's something that's been on my heart because my time is limited now and so it's mutually beneficial. I get some time back while making money still, but then also I get to impact more people than. I could have before because maybe they don't all have thousands of dollars or they don't have the time to sit on Zoom calls or whatever the circumstances is. Like why not have something that's between two to$500? So again, that's my lowest offer. My low ticket offer, and then you listen and learn on your own self-pace. So I'm really, that's been on my heart lately and I'm really excited for that. So more to come should I narrow my niche or offer more services to bring in cash flow? So I wouldn't say more services. I mean, again. One-on-one is all you need to grow a six figure business if, and it feels good for you and the season that you're in, you want to offer group program. Absolutely. That just adds a second stream of income to your business. So I would say that in terms of services, in terms of narrowing your niche, I. There's a time and place for that. So when I first started, I was life and mindset. Now that's everything under the sun, right? Like that catch, that's a catchall. And, I'm very glad I did it that way because I didn't exactly know what I wanted to coach on. Life coaching was so near and dear to my heart because of my own experience, but I also just didn't know exactly what I wanted to help women with. Was it body image? Was it relationships? Was it just personal development in general? Was it, business. Like, what, what was the thing? I didn't know. And so what's really nice is that I did not have a niche super specific. And so I had like this, I, you cast this wide net, right? And then you get to serve. So many different types of people. And then you as the coach get to decide, okay, what, what did I like to talk about? What topic really, you know, lit my soul on fire? And you don't know that until you actually do it. So there have been some clients where I was like, ah, this is not it. Like this doesn't light me up. Mm-hmm. Or I worked with a male before and I love him. We still talk, but I realized I just don't have the obviously like background or. Experience that I could really share with him from a place of mentorship. I, I just didn't feel like I was in integrity with that. Versus with women, I have that experience and I have that viewpoint, and I understand a little bit more of their experience, their struggles, you know, that type of stuff, the pressures. So I felt like, okay, I need to be a women's coach. So, but again, my, my point here is if you're new and you don't know, it's like you just gotta try you. You just gotta put yourself out there and say, Hey, I'm a life coach. Or, Hey, I'm a mindset coach. What does that mean? I don't know, but I'm gonna figure it out right now. Fast forward with the success of my business. Then I realized, okay, well people are reaching out to me and having questions about how did I build my business? Or how did you do this? How did you do that? And I'm like, oh, this is like business consulting. And so then I got my first one-on-one client as a business coach, and I helped her succeed. Like she had amazing results. She went from$250 per client to$6,000. Per client. So I was like, okay, I could help women here. And that's how she EO was born. And so now my niche is more business coaching still only for women, which I guess you could say is niche. But I never started that way, right? I had to start first, figure it out and then decide, Ooh, okay, I like this the best. I would also say with your niche. And just to close up this theme, you are the niche, right? I have so much peace knowing that I am the niche, right? I, my personal brand that I'm growing is my niche. Katya is the niche. And I say that with so much confidence because there is no other Kaia Lillian out there. You could try, but I'm the original, right? So. That is the niche, and my brand then gets to grow with me. So should Katya change her interest? Katya wants to go from life and mindset coaching to business coaching. Katya wants to write a book. Katya wants to do speaking gigs. Katya wants to do whatever. My, my people, my audience, my followers, my clients, they will come with me, right on this journey of Katya's evolution. So. Katya is the niche. So just like you guys, like you are the niche and you really have to trust that because people want to work with a human. They want to work with you. There's so many coaches out there, so many coaches, right? But people will resonate with you and your message, and you have to have so much confidence and faith in that. Okay. Theme number three, mindset, identity and confidence. The question is how do I deal with mom guilt around working on my business? This is a huge one, so I think. To keep it simple, the mom guilt comes around. If I'm not spending time with her, if I don't feel like I'm present with her, if she's like crawling around on her play mat and I'm on my phone trying to get a post up, like that's where the mom guilt usually kicks in. Or if I'm gone for longer than three hours and Bert's watching her, and then I find out she's been crying for me, that's when mom guilt hits too. So. The easiest way I've been able to work through this and combat mom guilt is number one, have presence. So if she's up, she's not napping. She's on the play mat. I'm on the play mat with her. I'm crawling, I'm laughing. We're playing, we're joking. We're talking like I am fully present with her when she is up. So again, I. Bank on the nap times to get anything done in my business. Now the feeling of should I just be a mom and stop the business at least temporarily? That doesn't sit right with me. It never has because I want to teach her and show her what she can do as a mom. And that really is so strong for me, that message, because that was my biggest fear. I, I always saw my mom as a stay at home mom, which. So much power in that, I'm not hating on that. She was such a great mom, but then she, she lost herself a little bit, right? Her identity became a mom out and then she couldn't really decide on what to do after the kids were older enough or, you know, lost some confidence in that. And, and so, I want to keep working in, in a way that feels good for me. So we're not talking about hustle, we're not talking about any of that, but still work. In a way that feels good for me to show her that this is possible for you too, so that she can learn, so that she can see mom still working so that she can see mom still making money and and supporting the household and all that stuff. I think that's really, really important to me. Can I be, can I really be a present mom and a successful entrepreneur? Yes, girl, I just answered that. So be present in the times where she is up and she wants your attention. Please do not scroll your phone while she's like watching you and wants your attention. Please don't do that. But then again. Make the most of the nap times. I, I think also if there is like a deadline, or for me, my calls, like those are my non-negotiables. Like when I have CEO tonight, actually I'm not going to, you know, dip on the call. I'm not gonna not be present on the call. Like, I need to be there for my girls to show them and learn them. And. Get their investment, their value. And so I'm not gonna have Amalia on the call with me as I lead my group of CEO girls. Like that's just not gonna happen. And so ask for help, right? So if it's outside of her nap window, guess who's watching Amalia while I'm on a call? Bertram, right? And if I didn't have Bertram or if he had a crazy job or whatever the circumstances are, well then let's get a babysitter. Let's get mom and dad, sister, brother, cousin, aunt, neighbor, a nanny like you. You gotta find someone to make the shit work. Number nine, how do I bounce back in business after time off, or a confidence dip? That's a really good question. Bouncing back in business, I, I would actually not use that phrase because it's kind of like bouncing back in your body, which I hate or snap back in your body. It's like your body is different now. And that's okay. It's this new beginning, it's this new chapter. There is no bounce back. So there might be some what do you call it? Like, there's like this death a little bit because that version of you is no longer here. That version of you no longer exists, and so you have to make peace with that. So there is no like going back, but. What's so beautiful now is you have this new business, you have this new way of operating, you have this new way of prioritizing your schedule. So I think that's the biggest part. I guess my biggest tip or biggest advice is. It's this opportunity for you to build your business, but perhaps in a different way. Or, you know, you're taking bigger chances. You're shooting your shot, you're asking to be on the bigger podcast. You're looking for ways to speed up the timeline. You're quantum leaping, like, right? Like you just, you're getting shit done, but in a new way. And so look at that and then embrace this new chapter, right. I think with the confidence dip, give yourself time. Like I, pretty much in April after my launch for CEO in March, I kind of took off from like posting and looking for new business because your girl had amazing launches for the big shift in she EO and was at capacity for one-on-one coaching. So awesome. But then I, I kind of chilled and I relaxed off of. Instagram and social media for the month of April. And I felt kind of weird about that, but also I felt like, okay, we need to readjust. We need to look at this from like a zoom out perspective. We need to see what's working, what's not working. And so that really helped. S take that time so that I could come back now with like a fresh pair of eyes, a fresh perspective, new energy. And so I think if you're having a confidence dip, it's usually like a comparison trap or you're looking too far ahead of like, oh, I'm not there yet. Why am I only here? So I would just give yourself some time to be with yourself to do the introspective. Active type of activities like meditation, visualization, journaling, breath work to kind of, you know, feel reconnected to yourself, reconnect with your why, so that you can come back stronger. Okay, last question. This is the fourth theme, money and Making It Work. So this is really important. I should probably have a separate episode all for Money. Let me know if you actually want that, but just DM me on Instagram. So the last question is how do I price my services when I want it to be accessible, but I also need to earn, so, such a good question. Alright. Number one, I built my business off of high ticket sales, so high ticket. In any coaching business that I know of is one-on-one coaching, so I did not focus on an ebook, on a freebie, on a group, on a digital course because my goal at the time was to get the fuck outta my corporate job. Everyone's goal and circumstance is different, so I wanna highlight that. But for me, I was at my job, which again, love the people, they're like family, still connected with them today. But the nature of the job, it was computer software, it was sales. I could not care less, right? It did not light me up. And so. I wanted to leave, I wanted to get out. And when I discovered coaching, when I was doing my side hustle, I was like, oh my God, like coaching, is it like, it just lit my soul on fire. Like all, everything clicked for me. And so when I discovered that, that's when I was like, oh, okay. When this side hustle money is. Cute, but like now I'm serious, let's replace the income and let's get the fuck out. So in order to do that, yes, I invested into a mentor who showed me and taught me you need to only focus all of your efforts on one-on-one coaching, because that's where you get to charge thousands of dollars. And when you get to charge thousands of dollars, you need 10 clients or less depending on your rates. To get that 100 K. And so when I learned that, I was like done. So I only focused on one-on-one sales, which is. On social media, you gotta have people see, you, see your work, you give value, you build that like no trust, and then you start conversations. And the dms very organic, very natural, not pushy. We're not talking about the sleazy type of sales. And then if it feels right and the conversation is going well, we invite them onto a consultation call. And when you're on a consultation call also, we're not pushy, we're not sleazy, we're not weird. We're just like, Hey. I'm Katya, I'm a coach. What's your name? What do you want? Where are you at today? What's not working? And then what do you want? Where do you wanna go? What is that vision for your life? And if you genuinely, truthfully. From the bottom of your heart, feel like, whoa, I could help them because they remind me of me a few years ago, right?'cause we're all our first client. Well then absolutely, I'm going to pitch them my services because I would be doing them a disservice if I did not pitch them. Hello? They're looking for help. Remember, selling is serving. Ugh, I digress. So that's why I need a separate episode for this. But high ticket sales. One-on-one coaching. That is where you start, okay? So that's where you earn money. Now, the accessibility part is your content, right? So if there's a part of you that's like, ah, I want this information to be accessible for all people, because if they don't have the money yet, it's like, okay, cool. Get your high ticket in. Serve those one-on-one clients, and remember they work with you for six months minimum. I've been working with some of my clients, I would actually say most of my clients for years now. So when they're in the door, they're locked in, contracts signed. You're not constantly looking for more people. You have a capacity. You only have so much time in your day to serve these people, right? So once you have your one-on-one. At capacity. Well now we get to look at other parts of the business. So now we get to launch the podcast. Now we get to create more content. Now we get to perhaps build the digital course, which is our low ticket offer. So look at that there. There's like seasons to this in your business. And you get to help people through your content that's free. You get to help people through your podcast, that's free. And so you have to recognize that you're still helping people through these free avenues of your business. So again, one-on-one ticket or coaching is number one. Remember to have that business. That's the The solid foundation. It's a solid foundation of your house. If we wanna look at it as like a house analogy, we can't have cracked foundation. We need a solid, strong foundation, which is one-on-one. Clients, then you can offer group'cause now the price isn't so high and then it's self-paced digital course.'cause there's no live component to that. They don't get you and calls and your energy. There's no group chats, nothing like that. It's completely self-paced. So without you, without the coach, of course it's going to be more affordable. But before you even get to that point, remember you're giving so much value and already helping people by your free types of content. So. I hope this helps. I really, really do. Thank you so much for submitting these questions. If you have any other questions that have come up now as I answered these, please DM me on Instagram. And then I really do think I want to create a separate episode for just money in general. So let me know if you would be interested in that as well. That's what I got for you this week. If anything about this episode resonated with you, please do me a favor. Take a screenshot of this podcast and post it onto your stories and tag me at Katia, Lillian, I would love to connect with you, so thank you in advance and I appreciate you all. Until next time. Mm.