LIFE UPDATE: Meeting Clients IRL, Late Nights & a Rebrand!?

Come join me in this episode where I yap about my life in a real and raw way. 

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Hello and welcome to this week's episode of the Building Her podcast. I'm your host, Kati Lilian. If you've been loving this podcast, go ahead and rate the podcast five stars and DM me on Instagram when you do that, because I want to connect and personally thank you. If you are new here, hit that subscribe button. It really helps the podcast grow, and that way you'll never miss an episode. So let's dive in. Hey, my name is Kati Lillian, and I am obsessed with all things mindset, personal development, and helping you build the best version of yourself. I'm a women's life and mindset coach and an entrepreneur who started a fun hobby of posting hashtag sweaty selfies, grew a successful side hustle, and now I run a six figure coaching business. I teach you the secret of building a life that aligns with your deepest values and one that you wake up excited for. This podcast is designed to expand your mind and. Challenge the status quo. So get ready to uplevel your life and let's start building her. Hello. I am back you guys. I am back from California and I am here in St. Petersburg. I am actually recording this here. It's a Thursday night, it's eight 15. The sun's going down and I'm just watching it from my office window, and it's dark in here. I didn't turn the light on. I have this. Candle lit. It's just like moody vibes and I love it so much. So just wanted to paint that picture for you. But this episode is going to be more of just a real talk, catch you up life update because I, this is the first episode that I'm recordings. Since I prepared them all before my trip, end of June. So now I'm back. And I just wanted to share with you all just what I've been up to and what I'm working on behind the scenes and kind of just wanted it to keep it more real and raw, if you will. So, my trip was good. I feel so blessed and grateful that I was able to spend a month in California. I stayed with my parents and, they loved it. By the way, they just love being grandparents now to Amalia. So. It was pretty much, you know, the Amalia trip because my parents got some great, you know, time with her and connect with her and bond. But then also my sister, my brother, their significant others, their kids. They, they were just all obsessed with Amalia, which brings so much joy to my heart. And, you know, we grilled and we did pool parties and we went to the movies, we went to the farmer's market, we went to parks, we went on walks. Like, it was just so nice. Honestly. I, um, I worked by serving my one-on-one clients. We had our calls and then. I was in the middle of a launch for CEO 3.0, but outside of that, I didn't record anything with the podcast. I wasn't doing any type of. I don't know, outreach or anything like that to look for new clients, right? Like it was just very low key and kind of like, let's maintain the business that I have and it gets to operate, um, without me doing so much, you know, I wasn't so involved. So it was really nice to take a, a little mini break and just hang out and be with the family. I. It was interesting because Bert left a little early than I did. We have our two dogs here, and yes, they were with a sitter, but you know, the sitter is kinda like expensive. If you wanna ask me, I don't like to use the word expensive money mindset, girls, you'll get it. But, um, it is, it, you know. Probably over a grand, and although the value exchange is so, so good, and we use the same woman every time we go, it's still just something about, you know, a month having to pay that. When Bur could have easily just came back home, he also wanted to get back into his routine and he had some work stuff that needed him to be here, um, at home because he had to go drive to Orlando anyways, besides the point he left early and so when he left early. I found it interesting because I was like, oh, that's fine. Like I still have my mom and my dad here to help, but I always had to kind of ask like, Hey, I have a call. Could you watch her? Or you know, and that's nothing on them. It's more of just like me finding out and figuring out that I have to be very like, um. Not demanding, that's not the right word, but like constantly have to communicate with what I need because they can't read my mind and they don't know what I need. And you know, they don't know my schedule. So I have noticed that I have to always ask for help and not really. Be weird about it. Just be like, oh, hey, like I need to take an hour to myself. Do you mind watching Amalia, for example? And then in a heartbeat they would do it, you know? So that that was a learning curve for me. When he left, it was two weeks early, so then it was the last two weeks of July where I had to really lean on my parents for that help. But also, how amazing is it that I have them? Um, and then I also led my masterclass if you were there. Thank you so much. Um, it was called from crickets to clients How to sign Your First Three Clients Without a huge audience. And I just, I love the energy behind masterclasses so much because most of you that join my masterclass. Like, maybe we haven't worked together before. And so it's your first encounter with me as a coach and you know, maybe you are thinking about joining CEO. Maybe you are thinking about joining one-on-one coaching whenever that is available, right? Like, it's just like a nice little snippet of who the coach is and their energy and what they're all about. So. I always have a lot of fun hosting those master classes. Um, and so I did that at my parents' house and then pretty much that last week of July, I was in the middle of the launch for CEO, which. Uh, live launches, just take it out of me if I'm being honest. Like there is so much that goes into it and I have so much respect for the girls that do it all the time and love it because it's definitely a skill you need to learn. Um, any early and aspiring coaches out there listening to this and you're considering group. Programs or whatever, you can launch it however the hell you want. But one of the ways is live launches, and it's not just like doors open, doors close, let's say seven to 10 days, and that's all the work involved. There's so much work leading up to it. So if you think about CEO. Um, I launched it in July, so what that meant was beginning of June, even end of May, I was already teasing it, so I was dropping the wait list and I was saying she, eeo it's coming, it's around the corner, it's coming. Right. So you're kind of like building up demand and anticipation, but also educating people for what it is. If they're brand new and they don't know what CEO is. So you're doing that pretty much like a month minimum. I would even say two, three months. I was a little late, um, on that, but I would say like, yeah, a month minimum. Telling people that it's coming. And then once you announce the masterclass, then it's another two weeks minimum where you are selling essentially the masterclass. I know it's weird to say selling because you're like, it's free. Like why wouldn't everyone show up? But you still have to get them to care. You still have to give them a reason to show up live. You still have to give them a reason to give a shit essentially, even if it's free. So you're pushing that for two weeks. Then you actually have the masterclass. That's where you announce whatever you have to offer. And then after the masterclass, then it's probably another two weeks. I think I did a shorter one, like seven days. Um, where you're pushing then the program or the offer that you just did, which mine was CEO. So all in all, it's like a good, I would say two, three months of selling and pushing and launching and conversations and stories and, you know what I mean? But, um, yeah, I, I don't know. I don't know if live launches. Are for me. I actually just told my mentor that today on a phone call and she's like, well, hold on. You might just be a little burnt out. And I was like, yeah, I could be burnout or I just don't like live launches. Um,'cause there's, there's so many other ways to do it, right? Live launches is the first and only way that I've tried in terms of group programs, but um. I really like one-on-one because that's usually in just conversations very organically. Um, you know, sometimes you invite them onto a consultation call. I don't know. It just seems and feels very much like low key, a little bit energetically. Um, but then I also know there's so many people where they have evergreen products, right? So imagine doors to she EEO are open all year long, but, um. You would still need to get people like interested, you know, and, and still sell them. But instead of selling just in a seven to 10 day window, you're selling. All day, every day, 365 days of the year. So she's like, you know, fair warning, it might actually create more work because now you constantly need to find people to fill up spots and keep this engine going, this machine running all year long. So yeah, I'm kind of just thinking out loud that I might be making some changes or. It's also been on my heart a rebrand for CEO because, um, I guess to give you guys some more context, when I had Amalia, um, obviously my life changed. And when I say my life, it's more so me. You know how they always say it's not just birthing a baby, it's also the mom. She goes through a rebirth and I could not agree more, right? Like at the end of delivery. You just, you don't snap back into the same version of yourself anymore. You've been through so much and, and you're just, um, reminded of how fucking powerful you are. So you really just, you're not the same person. And so what I've noticed is how that translates into business. When I look at my product suite of, you know, the big shift or CEO or even just my structure with one-on-one and you know, is it six months? Is it a year? Um, what is the, the call cadence, right? Like everything that I offer, it kind of just felt blah to me, right? Like. I, I, maybe, I don't wanna say blah'cause they're great programs. I think it's like, um, I need to inject new energy into it. So the big shift, but then also she EO, like, like maybe how I launch it or. Or the photos, or maybe even rebrand like colors and fonts and Right, like you just gotta inject new energy into it. And that's kind of what I'm craving. So I'm getting actually pretty excited about what that might look like, you know, the rest of this year. Going into the new year, there's just always so much like opportunity and potential, and it's actually really cool too, working for yourself because you are the goddamn CEOI could literally choose. Like something completely different outta left field tomorrow, and no one's gonna tell me that I can't do it because I'm the boss. And so it's really interesting, like how much freedom I have. But then also like, are we using that freedom? So if I just don't wanna launch the big shift anymore and retire it into a digital course, I could do that. If I want to change the. Imagery and the colors and the font of CEO, and let's launch it again next month. Cool. I could do it right? Like there's so much that you can do. And I think sometimes people are actually intimidated by that freedom. Like once you have that freedom, they're like, I, I don't even know what to do with all this freedom. So it's really interesting. You have to learn. How to operate a business with that type of freedom. Right. And, and have so much self-trust and, and knowing that everything's gonna be fine. Like if you choose to do something and it doesn't pan out the way you wanted it to, one, revisit your expectations, but two. Cool. Let's try something else. Right back to the drawing board. Um, so. It's never about failing. In my book, it's always about winning or learning. I actually just told a client that the other day and it really resonated with her, so. Anyways, tangent for you. But, um, I just felt like that was on my heart to share because I think sometimes as a personal brand, we become known now for certain products that we have, like the big chef, like sheeo, but you have to remember that. The CEO of the company, of the personal brand can literally change their mind whenever they want to. And so if you feel a pull to join CEO, for example, when the launch was going on and doors were open and early bird pricing and you know all these incentives, but you sit on it, it's like, I can't even promise you that it'll be the same type of program next year. I can't promise you that I'll launch it. You know, next month or January or February, because I'm the human behind it and it's all based off of me energetically what I even want to do, what I even want to provide. Um. So, yeah, it, it's really interesting, just hopefully for you hearing about it from my side, but then also from your side as a, you know, prospect, as a client. If there's been a piece of you, a part of you that is like, ah, man, I wanna do maybe the next round or the next round or the next round, it's like, can't promise it's gonna be there, right? Like the big shift, the first round was. Gosh, three years ago now, it's not the same product anymore. I've changed the call structure, I've changed the material like it, the, these products evolve when you evolve, so I think there's a lot to say when you feel called to and pull to work with someone or, um, jump into one of their programs. It's like there's a reason why it's calling to you and speaking to you now. In that moment, like, don't wait on it because it might not be there forever. So anyways, I just wanted to share that. But that was kind of like a, an aha moment for me on the tail end of my CEO launch, which just wrapped. And we actually just started with the girls on Tuesday of this week. So I'm so happy for the ones that did decide to join and. Mine is more of an intimate group. I, I never have more than 10 ladies in there. And I love it that way because everyone gets a turn and talk. Everyone gets their questions answered. I get to give you so much time and love and care and attention and advice and, um, that I think is so. Mm, it's not really spoken about. I, you know, I don't want people to take it for granted because that is really where you get to move the needle in your business, and you get to be seen, I think, in a lot of masterminds where they're so big, like. Literally 50 plus you hide, you fall to the background. You listen on mute the entire time. You don't share your face on Zoom, like it's really easy to just show up to, to listen and maybe watch the videos, but to actually do something and take action and move the needle in your business. Well that's a different story and that's what I see a lot from people who might have joined other masterminds and now they join mine. They're like, oh, this is much more intimate. And I'm like, yeah, like by design, it's on purpose that way because I want you to actually get results. I want to be able to give you the attention that you deserve and need quite, literally need at the beginning of your business. So. Anyways, we just launched that CEO 3.0. It's my third round, which is crazy. Um, and then, yeah, besides that, I'm serving my one-on-one clients and I'm actually creating another offer behind the scenes here because one of my clients was like, I just wanna inject cash into my business. Like, I just wanna go into like a bootcamp type situation. Um. And just see how much money I can make basically. And I'm like, love it. Like let's do it. So I think we're calling it Rich Bitch Bootcamp. Love that. And, um, we're just gonna fucking go, we're gonna do a condensed version of my one-on-one program. We're gonna do three months only, hence the term bootcamp, or I guess I could say like intensive or sprint. But the idea is like close timeline pretty quick. And then every day you're working on this in your business for one-on-one coaching. So I'm really excited for that and I'm gonna, um, speak to some other ladies that have showed interest, but that was like a brand new offer I just came up with last night. So that's pretty cool. Um, that's just how it works in entrepreneurship, you know, it's like if something energetically is calling you to. Build something, I guess it's called a download, right? Then it's like you just go, you do it, you create the thing. So that's going on. Um, I guess more in my personal life, I am constantly trying to navigate the time management or lack of with motherhood and entrepreneurship. So other mompreneurs listening to this, you'll appreciate this, but, um, what I have done now recently is during the day. Um, Monday, Tuesday, Thursday, Friday, I do workouts and so Burt goes to workout first, like six in the morning. He's an early bird. And then I get to sleep in with Amalia and it's like my favorite part of the day. I swear it's. So cute. And I'm then rested usually, and then I get to have like oatmeal, my breakfast, uh, sometimes if he's later than coffee. Um, but anyways, he comes back, he showers, and then it's like we switch shifts and so then it's my turn to go out if it's those four days of the week and I'll get like one hour. Right? So 30, 40 minutes of workout and then maybe then meditation afterwards, stretching, visualization, whatever it is. And then I shower, and then she's usually up by then from her first snap, but then I'm pretty much like hanging out with her all day, whether that's like, you know, playing around. She's crawling now, so she's super mobile. Um. Or if I'm like cooking something in the kitchen, then she's there playing with like wooden spoons on the floor, or I give her some little snacks in her highchair. My point is like I'm a pretty much like stay at home mom during the day. I'll, uh, I have my phone with me, so any type of client text messages or voice notes or in my group programs like CEO now or my CEO alumni girls. Um. That's pretty much all I'm doing then is responding and having conversations and stuff like that throughout the day. But now at night, so when she goes to sleep, pretty much after 8:00 PM because we do her whole bath and everything around seven and takes an hour. So after 8:00 PM like I'm free, I am. It is the most uninterrupted time of my day. So Monday through Thursday I've decided now to work at night. And that's literally why I'm sitting right now here recording this podcast because during the day I think it's just too chaotic. And again, like there's just so much stuff going on. And, um. I also like it though because I get to spend time with her and I get to be a present mom, and I actually really enjoy that piece of it. And then I just trust and know, okay, well at night I can do my uninterrupted work. Whether I'm like, last night I created a new program that I just mentioned, or now here I'm recording a podcast or you know, maybe I work on something else for. She eeo I wanna build out more templates for the girls to use, like, right. So that type of work is now at night, and then I still get myself nights off, so that'll be the weekends. So Friday, Saturday, and Sunday nights, um, I won't work at all. And then on the weekends, of course, I'm not working. So it's pretty much a Monday through Thursday situation. And, um, it's been working out so far. And it's interesting too because before I had a label where I was like, ah, I'm just not a night person. I'm a morning person. Like, that was the story I told myself. And it's like, yeah, well push comes to shove. When you don't have the morning anymore to yourself, all of a sudden you, you have to become a night person to get shit done. So I actually had a lot of energy this whole week. I didn't go to bed until midnight and I was just up on my computer like, I don't know. There's been this like surge of energy over here and I'm just pouring it now into my offers and my programs and my clients. I'm excited to see what that's all about and how long that lasts. Maybe it has something to do with Lionsgate. By the way, today is the first day of the Lionsgate portal, and I think it closes on the 12th. So any like spiritual girlies out there listening, um, Lionsgate. Kicked off today and then tomorrow my mentor, Sam, she's having her lion's gate. Let's call a party. It's a Zoom call, but um, there's always so many people that join for like this activation, uh, type experience and you tap into the abundance, right? So, um, it's a really nice way to kick off the month of August and. When you feel that type of energy, it's like you gotta capitalize on it. You know what I mean? You've gotta have more conversations. You've gotta be posting, you gotta be doing shit. Um, so that the action part can speak for itself. You gotta do your 50, and then you gotta let the magic happen. That's the other 50. So maybe that's what it is. It's the Lionsgate. I don't know. But this new structure has been working for me. If you're a mompreneur listening to this right now, and you've come up with some. Awesome ideas or time schedule, structure to manage and maintain your business. I would love to know if you could DM me on Instagram. Um, I think that would be really cool and neat to hear everyone else's approaches and stories and, um, just get some ideas we could brainstorm together. I know a lot of my friends have nannies, which I'm all for it. I'm not against it at all. And I think we definitely wanna find a nanny or like a babysitter so that we do get like let's say an evening off. And bur, and I dare I say, we go get a. Like a date night or something. We haven't done that in a long time. Um, so that's where I see it fit in. But in terms of the day to day, we can manage it right now because bur also works from home. And I just told you how we do these shifts, so, so far so good. It's working. Baby girl just turned eight months on August 5th, so we're figuring it out. Eight months in, you know. But, um, yeah. What else is going on? Um, we're here now in St. Petersburg for the next two months, and then October we're gonna go to, um, back to California. My brother and his. They are pregnant, so they're gonna go for their, um, baby shower, which is gonna be so special. I'm so excited. Just a quick weekend trip and then November, my family is coming to visit us for Thanksgiving, and then they're gonna stay for Amalia's first birthday, which is on December 5th. And then, um, halfway through December we're gonna go. To Chicago because Bert's, um. They're, his company is based out of Chicago, so he is gonna go visit them for their annual meeting and annual review. They do it every December. And then I'm gonna just piggyback off of that with baby Girl, and I love, love, love visiting this city during that time, because obviously we don't have winter here in Florida, so it's really nice to go visit the winter. I don't like to live in the winter, but to visit and use a jacket here and there is great fun. Um, but also if you've ever been to Chicago, they have like so many restaurants. It's the foodie city. So I really do love like breakfast, lunch, and dinner. Literally all three. We go out and we go eat and we explore. And then I have class pass and so I'll go and get, um, you know, uh, a spin cycles. Classen or hot yoga, whatever it is. Um, I also am really excited because one of my one-on-one clients lives in Chicago and I really want us to do something and meet in real life in December. So, and, and if there's anyone else there too, I would love to, you know, reconnect. But I just love that part of travel is like, if there's someone there that I know, like, let's do it. That's what I did in California. Now we, we did a road trip up north and one of my one-on-one clients and she took the big shift. Um, shout out Marley, if you're listening, miss you already. But we met, we, we met for dinner and it was just so special and. So that's how I feel with all my clients. Like you become family. Um, because also we work together for years. Some clients I've been working with now for three years, it's just wild. So yeah, it's just really cool to meet people in person. So that's gonna be Chicago and then they also have like Chris Kindle Mart and obviously ice skating, so it's gonna be a good time. And then, yeah, that's pretty much it until next year. And I swear it's gonna be here around the corner, like flying by over here. It's August 7th. It's just crazy. Um, but yeah, so I guess that's a little update in my life and my business and, and where I'm at. But everything feels really good and I feel just like I'm in this maintenance mode, but like. I don't know there, there's like a new surge happening, there's a new energy happening and I'm all for it and we're gonna ride the wave and we're gonna see what happens. So stay tuned for anything else that I create and develop and do. But I just thank you all for listening to this. I know this was super informal and this was more of just like a life. Catch up kind of date situation, but that's what we've got. So thank you so much for being here. Again, if anything about this episode resonated with you, please do me a favor, take a screenshot and post on your stories and tag me at Katya Lillian, I would love to connect with you and thank you in advance for being here every single week. I don't take it lightly, and I appreciate you. Until next time. Mm.