From Corporate to Coach: 5 Fears That Keep You Stuck (and How I Built a Six-Figure Business Anyway)

I started as a women’s life & mindset coach, grew into business mentorship, and built a top podcast—but it didn’t happen because of a fancy degree. After a BA in Interpersonal Communications and a certification from the Integrative Wellness Academy, I still heard crickets. What changed? Personal development (Tony Robbins’ UPW), brave decisions, and a lot of imperfect action.

In this episode, I break down the five fears that keep high-achieving women stuck in lives that “look good on paper” but don’t feel good:

• Fear of judgment (the perceived opinions holding you back)
• Fear of failure (and why the only way to fail is to quit)
• Golden handcuffs (comfort that’s still… handcuffs)
• Identity tied to achievement (rules you outgrew)
• Waiting for permission / fear of the unknown (swapping “leap of faith” for repeatable steps of faith)

You’ll learn the reframes and actions I used to go from people-pleasing to purpose: the “What if best-case scenario?”mindset, letting fear ride passenger while you drive, and how I went from certificate to six-figure coaching business in one year (and later, master coach on a top show).

Listen if: you’re a new or aspiring coach, a corporate girlie ready to pivot, or a mom/high-achiever who knows you’re made for more.
Takeaway: You don’t need a perfect plan—just the next brave step. Brick by brick, you can rewrite the resume and build a life that actually feels good.

If this hits, share it with a friend and leave a quick review—it helps more women find the show. 💛

Episodes Referenced:

1. How I Overcame My Fear Of Speaking - and You Can Too

2. The Confidence Framework: 5 Reframes I Shared On Stage

Transcript

0:00

What's up you guys? Welcome back to the podcast. I have something special for you today instead of recording a solo episode for you all. I got my hands on the recording from my speaking gig at my clients event unwrap, if you remember, I. Did a speaking gig early October at my client's symposium. Unwrap. The best you. And she had invited me to be one of her speakers, and if you go a few episodes back, I can link it in the show notes below as well. But I talked about how I had a fear of public speaking, and then I also took the content of my speech and I turn that also into an episode, which I can also link. But this one's really special because it's the live recording. And it was so cringey when I first had to rewatch it, right? No one likes to look at themselves or hear them speak, and I did, and I was so proud of myself. It's definitely not the best speech I've ever given for sure, but. Just how far I've come in that space and quite honestly, just my story. The, this speech was more just going down memory lane in my story because that's what my client wanted to have me share. And then I go over the five fears that I dealt with it was a very like full circle moment to be able there to have this speech. And again, not just like some random speaking gig, it was for my client, like my one-on-one trusted private coaching client who is doing cool shit in her life and just so happens to throw this women's symposium every year. So just the nature of the reason that I was there. But then also to have a stage to talk about my story just really showed me and reminded me how far I've come. I wanted to bring it to you all. This is my speech. It is the live recording, so excuse any audio issues, but I listened to it and it sounds pretty good for the most part. So, yeah, sit back, enjoy, and I will see you next week. I love you all. Hey, my name is Kati Lillian, and I am obsessed with all things mindset, personal development, and helping you build the best version of yourself. I'm a women's life and mindset coach and an entrepreneur who started a fun hobby of posting hashtag sweaty selfies, grew a successful side hustle, and now I run a six figure coaching business. I teach you the secret of building a life that aligns with your deepest values and one that you wake up excited for. This podcast is designed to expand your mind and. Challenge the status quo. So get ready to uplevel your life and let's start building her. Hi everyone. What an introduction. Um, I don't wanna let Tracy leave yet because I just wanna express my gratitude for her. This is my first time at Unwrap and I'm just so impressed with what you've put together. The last six months she's talked about unwrap. I'm like, okay, yeah, I, I understand what's going on. But until I got here and actually walked through those doors, I just, I'm amazed with what she put together and you make it look easy. So thank you for doing this. Thank you. Okay. Before I get started and share my story, I also just want to share that I created my own journal. I have six. I didn't have enough. So save your questions for the end of this and whoever has like a question towards the end, I'll leave 15 minutes and then you guys will get a journal. So keep note and then, um, we'll go from there. Okay. I need the clicker. Big arrow. Thank you. We'll see if my daughter stays quiet during my presentation. We'll see. She was just sleeping earlier. Okay, who am I? So I first started my journey, uh, I'll actually walk around. I walk and I talk. I started my journey as a women's life and mindset coach, and then I had so much success with that. So I also do business mentorship now, and I'm very proud to say I have a top podcast. Now I thank you. Now I started with a bachelor's degree in interpersonal communications from CSU Northridge. Now, that has nothing to do with what I do today. I wanna highlight that because it adds to my story. I then became certified by the Integrative Wellness Academy, founded by Dr. Rachel Dew. She is based in Santa Monica. This was back in 2018 when I first lived in Los Angeles. Um, ever since getting that certification, that was cute, right? Like I needed the certificate, I think more for myself because I was stepping into a new identity from what I was doing, but it didn't come with clients. I had this shiny certificate and I was so proud, and I was so excited, and then crickets. So I was like, okay, how do I make this actually a business? How do I get the needle moving? And it took a. A lot of investments and it took just self-education and it took a lot of just trial and error and falling flat on my face. And so I invested into Tony Robbins. I'll, I'll share more about that story. Jenny Mustafa, she was my first life coach ever. Uh, Rob Dyal Jr. If you're familiar with him, he has a top podcast, the Mindset Mentor, and then most recently here, Samantha Daley, when I trained with Rob Dial, then I was actually hired on by him as one of the master coaches. And then again, I built a six figure business in one year. So none of this is to toot my own horn or anything like that, but it's just to show you what's possible because I'm still honestly amazed with what I'm doing and the fact that I'm even invited and standing up here today just blows my mind. So. Okay. I'm so honored to be here with you at Unwrap The Best You, because I love the theme. And the theme reminded me of the season in my life where the you, the world saw. So the version that I presented to others was fake. I would pretend I would laugh at stupid jokes that I didn't think was funny, but I just did it because I was the ultimate people pleaser. I wanted to fit in. And that got me pretty far. But I felt so misaligned, right? I felt so fake, and I was like, there's gotta be more to this. This cannot be the only thing that I've worked so hard for. So here's the problem that I wanna help highlight and hopefully solve through my story. The problem is lots of us stay stuck. In a life that looks good on paper. Think of the checklist, think of the expectations. Think of what parents wanted for you. Think of what society wants for you and it feels safer to go that route instead of actually one that feels good to you. Who resonates with that? Raise your hand. Okay, I'm talking to the right people. It feels safer to live a life that looks good on the outside than to risk emphasis on that word, risk pursuing one that feels good on the inside, okay, with the risk that I mentioned, we attach fear to it. Now, this is not all of the fear that we can feel, but in my five years of coaching other coaches, these are the top five that I have witnessed and seen, and if you guys wanna take a screenshot or write these down. Because we're gonna talk through these towards the end as well, and how we can help shift your mindset from these fears to something that will actually help you like faith-based decisions. So number one, fear of judgment. Raise your hand if you've ever had the fear of judgment. Okay, this is simple. We're terrified of what people will think or say if we choose a different path. Recognize, I say think it's perceived. It's actually not real unless they say something. But in our minds, we think they are judging us. Number two, fear of failure. What if enter worst case scenario, what if I quit my job and I try something new and it doesn't work out? What if I risk my friends? What if I risk my current relationships? What if they disprove and confirm that they were right? That I can't actually do it? Okay. Golden handcuffs is a big one. Under this. We stay stuck at a job because we get that sexy paycheck. So we will choose comfort over risk, any day identity tied to achievement. This was me, the high achiever. I did it the right way. So for context high school, I always thought I needed the best grades, straight a's, um, college, straight a's I, I kind of just. Played by the rule book, if you will, and what was, and what I thought was expected of me. And so I achieved all the way through my first job outside of college. It was a paid internship that turned into a job after I graduated, and then they fired me after six months. I was like, damn, I did it the right way. I followed all the rules and now you're gonna fire me. We'll go into that story waiting for permission. So this is also a big one that I see with clients. We wait until there's a perfect time or the right time or a sign. And then the last one, fear of the unknown. We choose familiar over unknown, even if we hate it because it's familiar, it's safe to us. The unknown is this empty, scary abyss. We have no idea what's going to happen. So our brain wants to protect us. It wants to keep us safe in our comfort zone because it's unfamiliar when we actually get to create the unknown, right? You hold the pen. How do I know all of this? I already shared some of my story, but besides my five years of coaching and seeing my C clients go through this time and time again, it's my story. I'm here to share that story with you, and in doing so, I want to show you what's possible when you feel the fear and do it anyways so that you can build a life that actually feels good and not just look good on paper. So I'm gonna dive into my story. The best way I can share it is a Katya 1.0 versus a Katya 2.0. Katya 1.0 had no direction in her life. Again, she was told by parents, older sister at the time, society, teachers, educators, you name it, you need to go to high school. You need to do well. You need to go to college, you need to do well. You need to get a nine to five. You need to do well. And then just follow that path until you retire and your life will be great. So that's what, that's what I had. I had no sense of intuition. I had no sense of self love and worth, and what do I wanna do? It was just toll to me. And again, that was safe. I wanted love for my parents. So that's what I did. But I was lost and confused the entire way. I got my first big girl job and thought, is this it? Is this what I worked so hard for? This was a social media agency. Um, I graduated from Northridge and they were 90 minutes one way in Culver City and 90 minutes back. So I commuted three hours every day for six months straight because that was the dream job. I laugh because this is cringe. I'm like, was this Katya? Was this the version of me who started out? Then I got fired and I fell into a three month depression. I did not know how to take it again. My whole world was shattered because I went the right way and none of it mattered In that moment where my boss fired me, she was like, the way I internalized it, you are not good enough. You suck. You are not good enough for this job. Find something else. And I took it so hard and I internalized it, and I made it mean something about me. And I watched Breaking Bad for an entire summer. And it was actually a great summer, but when I reflect, I'm like, okay, we need to get up and we need to do something here. Am I just gonna lay here? Breaking bad is over. So with that type of, I guess, negative low energy, I kind of had to heal myself a little bit. And then I just went out there and I tried to find a new, new job, but again, I didn't know what, right? I was very lost, very confused. So then there's a Katya 2.0 and I just wanna highlight the comparison. I just wanna highlight the differences. So I moved cross country to Chicago with my husband, with no one else, no family, no friends. No coworkers. I picked up and I moved for a job opportunity. I started reading self-help books. I started listening to podcasts. I started meditating. I started journaling. I joined TIU. It stands for Tone It Up. Is anyone familiar? Katrina Scott Carina, Don. So they founded this workout community called Tone It Up, and it was the first time where I saw these women really embrace self-love first and then followed with fitness. So it was very mindset focused first. And then fitness came after the fact. And when I started, they wanted us to post online. They wanted the sweaty selfies as they coined it, and they wanted us to share our story to connect with people in the community because that's how we would connect and feel, um, as one and, and yeah, connected. And because of my story and because of my journey, my following started to grow. Now, this was eight years ago, but brands started noticing, and then I got$50 from a paid IG story. I think it was a song that I needed to promote or something. And that was so big for me. I was like, oh my gosh, this is online money. Right? It opened my eyes to the world of opportunity. Then I hired my first life coach because I was battling through identity. I worked for a tech company. Again, they were great. They gave me raises and promotions and filled the ego, and I was like, this is not it. I don't like this anymore. I moved to Chicago for them, but I don't, this doesn't light me up. What did light me up was sharing my story in a very public way on Instagram and that identity crisis, right? The thoughts were, the story was, who am I to do this? I didn't study coaching, I didn't study mindset. I didn't go to school for this. Who am I? That's right, baby girl. Who am I to do this? So I had to work through so many limiting beliefs with that life coach. Then. With that work and feeling much more confident. I started my own coaching business again, first in life and mindset, and then into business coaching three years ago, and then I crossed the six figure mark in one year. Now the biggest thing here that I wanna highlight the difference, just throw out a few words. You don't have to raise your hand, just throw out a few words. Energetically, what do you see? Is there a difference besides the physical? Yes. Ooh, perfect. Any others? Ooh, I love that. Okay. Any, yes. Oh my God, that's interesting.'cause in both I'm smiling. Yes. I couldn't have said it better myself. So that's exactly what happened. This is Katya 1.0 and that is Katya 2.0. Now, I wanted to highlight this and, and have a comparison'cause everyone talks about the physical transformation and while I did have a physical transformation, I, I lost 15 pounds. That's not where it started. Right? It was an internal shift. My internal world had completely shifted and the way it shifted was Tony Robbins, who's ever been to the unleash the power within? No, it's okay. Okay. A few of you, but you know Tony Robbins and, yeah. Okay. So I was 24. Which is a decade ago, and this was my introduction to the personal development world. I did not know that our thoughts were not real, that we were in control of them. I did not know the, the vocabulary. I couldn't articulate limiting beliefs. I didn't know any of that stuff. I didn't know how to journal. I didn't know how to breathe. I didn't know meditation. I didn't know visualization, any of that stuff. Had no idea. Okay. This seminar unlocked that for me. It was just my introduction. Tony Robbins is great. I wanna highlight, I don't work for Tony Robbins. This is not to sell you on his seminar, although it's great. He just did one in Germany. My friend went, she said it was fantastic. But what I wanna highlight is that this was my introduction to the personal development world and I haven't looked back since. This was 10 years ago. And the fact that I'm still bringing it up and still talking about it just shows you how life changing it was. Now I could say that and you're like, okay, yeah, cute. But to show you is a different story. So I am going to go back 10 years. I promise you it won't take that long. I think. Lemme check my timer. Okay, I'm good. Three 30, right? Okay. So 2014 after Tony Robbins, I dove into self-education. I was hooked. I was like, oh my gosh, I have been missing out on this entire world. Let's read. All of the books and listen to all of the podcasts. I was a sponge. You Are a Badass by Jen ero. Highly recommend it. I see some nodding heads. Um, 2015, that's when I prioritized my fitness and started posting online. Tone it up. Those are the two women that I just spoke about. I don't know if you can see it, but that's Karina Dawn and Katrina Scott, I was so motivated that I started a blog, a wellness blog with my best friend at the time. It was called Happy Tribe. It's still on Instagram if you wanna look it up, although it's cringey for me. Um, 2017, I got a raise and a promotion with my tech job. So my tech job, I started in customer support. Remember, I got fired from my first one at social media. They hired me for whatever reason when I was really sad and scared and lost and confused, and I got a customer support role and then I just worked my way up. Um, moved to Chicago with them and it was an amazing opportunity. Not for the reasons why you think it's not for the job. It was because I was away from my actual headquarters, which was in Los Angeles. I moved out to an island, if you will, in Chicago. So there was no manager, and then there was no office, right? My nine to five schedule was gone. I was a remote digital nomad, if you will. And so I had this freedom in Chicago. I always tell my husband, we talk about it. It was my playground. I got to step into a new identity. I was like, whoa, I could do whatever I want over here. So then I hired my first life coach. Remember that's where my identity crisis started. I started to go to different events. I started to host my own events. It started with a book club, K and k book club. That's my best friend. And then I started working with brands and started to make online money. 2020 COVID happened, so we were all in our homes and I signed my first coaching client, I think it was October, 2020, and that was on the back of my life coaching experience because I saw how she did it, her structure, her payment, how do you, how do you package a coaching program? That was the biggest question that I had. And so I learned from her. And so basically I took that and I sold it to people online. Had no idea what I was doing, but I was just going off of my experience. That's it. Very faith-based versus fear. I was like, let's just try what if. Best case scenario, someone signs up. That's truly my mindset and that's what happened. She signed up 2021, moved to Florida, bought my first house with my husband, 2022. I was more serious and confident in the. Um, idea of investing because of my first life coaching experience. So then I hired my first business coach, Rob, and then he helped me hit a hundred K in my first year. And then really from there, I hired my second business coach. I launched my first group program, a three month life transformation program, the big shift, and that's solely based off of what I experienced and learned at my Tony Robbins, uh, seminar. Then I launched my personal development podcast, building her in January 20, 24. CEO is my business Mastermind for Early and aspiring coaches. I helped them get their business off the ground and start making money, and now I'm doing it all as a mom. Where is she? She just left. Hi. So Amalia turns 10 months tomorrow, and although I had already so much. Purpose, and I feel like what I do now is a calling, like it chose me versus me choosing it. Ever since I had her, I'm like, okay, now I gotta show you what's possible. So she's made my purpose even deeper. I won't cry, I promise. Okay, so notice that this is not your sexy leap of faith type of story. This isn't just where I decided one day, okay, I'm gonna become a coach and quit my job and just, I don't know, just take this leap and just hope everything is okay. What I actually did is. I took a really honest look at myself and I was like, this is not it. But it feels too scary. It feels too big. It feels too overwhelming to just quit and try something. I felt like that would be more stressful. So this is my step of faith story. I started taking those little baby steps in the direction of my vision of the dream that I had on my heart. I didn't even know what that was going to be. I didn't know that I would become a coach. I didn't know that I would make money, but it brought me joy. It lit me up. I followed my higher excitement, right? What I would do without money. I had money coming in from my tech job, so it was kind of perfect. Remember I went to Chicago. No boss, no employees. No coworkers. So I just got to try shit. Quite literally, that's what I did, and I had fun with it, and I played with it, and I tapped into my childlike curiosity. What is this all about? I went to more wellness events. I went to events like this. I went to fitness events. I met new people. I introduced myself as a coach, not as a tech girl. That's my past. Although I was still employed by them, but I acted like I was the coach before I was actually a coach. So what I've learned, going back to those fears, if you took a photo or notes or whatever, I wanna share how I view these fears now because I'm human and they still come up. But now I have tools, I have tips, I have tricks. I have mindset reframes that I've ingrained. So when it comes up, because I always like to say new level, new devil. When you try something new again out of your comfort zone, which stretches you again out of your comfort zone, these babies come back up. But I can reduce the volume. They don't drive it anymore. I'm still in charge and I get to say no. I'm still gonna feel it and I'm still gonna do it anyways. So fear of judgment. More often than not, it is perceived judgment. It is not real. It is coming from your past hurt and your past fears, maybe even past experiences.'cause we play it forward into the present moment and therefore in the future. But you have to recognize that it is made up. It is not real. We make up a story in our heads of what people think to justify might be painful to justify staying stuck. If and when we receive judgment, it's never going to come from someone who has built something of their own or is quote unquote, a few steps ahead of you. They get it and they only want to pour into you and your growth. Think about that. You don't have to share, but think of some names that come up maybe past or right now who don't want to see you grow. Every time you talk about your dream, every time you talk about your vision, every time you talk about, I wanna start a podcast, who supports you and brainstorms with you, and celebrates with you, versus are you sure you've never started a podcast before? Why should you be able to do that? Right. Recognize that because they will keep you stuck. Now, everyone's well intentioned. I don't wanna demonize those comments, but notice those are their limitations. They are their limiting beliefs, their fears, their worries, their doubts being placed onto you. Okay? So you really need to protect it and recognize, okay, I need to pump myself up, right? Just to get from A to B myself. And so the bigger question is, what do I think take away the fear of perceived thoughts from others, but what do you think? And that is how you start making decisions. Would this make me proud or would this make me disappointed? Right? Think of maybe like your 90-year-old self. Looking back on that decision today, would she be proud or would she be disappointed? And if the answer is proud, you know what to do? Fear of failure. I had to reframe this. This was probably my biggest one.'cause again, I was at my cushy tech job. I had a maid. Boxes were checked. Mom and dad were proud. But I didn't want it. It didn't light me up. I was pretending every conversation, I was faking the laughter. I could not talk about tech anymore. And so I was like, what if I jump ship, try something new, build it from ground up and I, and I fail? That was so scary to me. So I had to reframe it. The only way I fail is if I quit. That's what failure means to me now. It's not about trying something new and being bad at it, right? I have a growth mindset, not a fixed mindset. If you've read that book Mindset by Carol Dweck, I highly recommend it. If you haven't, golden handcuffs are still handcuffs. You think your comfort is safe, but the true cost is your health, your joy and your purpose. Jim Carrey has a famous quote, you can fail at what you don't want, so you might as well try to take a chance on what you love. A regular job will always be there as your safety net. You can always go back, so I might. Persuade some of you to quit your job today and try something new. But it's true. I had remember eight years at my tech job that was on my resume. I still have that knowledge. I still have that training. So should I start something new and it doesn't work out okay, I'll just go back. Right? It was a safe landing for me. Identity tie to achievement, following the rules got me the six figure tech job, health insurance, 401k match unlimited PTO. But creating my own rules will get me where I actually want to go. Right? All of that, like that's sexy. You have to admit the money, the health insurance, the 401k match, the unlimited PTO, absolutely. That's not lost on me. Right. I had a really good setup, but the issue was that I felt broken inside. I felt like my light inside was not able to shine. I wasn't able to be myself. I actually had a fear of public speaking, but it's because I didn't give a damn about what I was saying. That was it. I had to rehearse my lines and memorize and not mess anything up and lead panels. It's because I didn't care. Now I care, and so it's word vomit just comes through me. My worth isn't in what I achieve, it's in who I become in the process. Success is not the milestones, the trophies, the titles, the boxes checked. It's having the courage to become the most authentic version of you. This game doesn't stop. I will never hit some point and be like, ah, I've made it. It doesn't work like that. This is an endless pursuit, and that's the joy. That's the fun of it. I've proven I can, I can achieve what others expect of me. Now it's time to achieve what I desire and what I expect of myself. Waiting for permission. No one's coming to save you. I hate to break it to you. No one sees your vision and no one sees your potential. It's your vision. How would anyone know? Unless you share it with them, but they don't actually see it. They don't actually feel it. It's your vision. So no one has to understand. You have to move first, which is the scariest move, but you have to move in blind faith and trust that it will happen for you. That reality will catch up. There's never going to be a right time and there's never going to be a sign more powerful than just to decide. Think of something right now. Again, you don't need to share, but think of something right now that you might have wanted to do or try. And it could be small or it could be big. Doesn't have to be quitting your job, but what it could be is just something new that you've always wanted to do or just try, but you've had one of these fears come up for you, and if you admit it to yourself, you're scared. You're letting fear keep you stuck and in your comfort zone. Okay? But if you took today, right now in this moment just to decide, I'm gonna do it, I'm gonna schedule it in. No looking back, that is more powerful. Then again, waiting for permission or a sign or a season, you just have to decide. I decided one day I'm gonna launch a podcast. So what did I do? I started to make the moves to make that a reality. One day I decided I'm gonna become a coach. So I started to take those steps brick by brick to make that my reality still scary, right? There's still those steps of action that I had to take that were not comfortable. I was so fearful of it, but I still did it right and I came out stronger. On the other side, I think this is the last one, fear of the unknown. So again, the unknown is not a dark, scary void. It is a blank canvas. If that resonates with you, write it down. The unknown is not a dark, scary void. It is a blank canvas. When I feel fear, usually the first statement that pops up in my mind is, what if? And then what do we do? We add worst case scenario, right? What if I show up on stage and. No one's there. What if I start talking and I stumble my words? What if I launch a program and no one signs up? I mean, it could go on and on and on. That is an imagined future scenario. It has not happened yet, right? Do we agree on that? Okay. So instead I catch myself'cause I feel it in my body. I'm like, Ooh, that's fear talking. And now I feel tense, stress scared. So then instead I say, what if best case scenario, well, what if I crush on stage? What if I launch a program and 10 girls sign up? What if I put myself out there online and someone just one, someone resonates with it? That could happen too. Notice that that's also an imagined future that has not happened yet, right? So don't I get to choose which scenario I want to focus on and make decisions? Both haven't happened. Both are fake. Here's the cool thing. When I think about the what if best case scenario, I feel better. It's more fun. It's exciting. If I launch something and 10 girls sign up, oh my gosh, how amazing is that right now I want to actually take action towards that thing.'cause there's possibility, there's opportunity. But if it's worst case, I'm not gonna try. Are you kidding? I'm gonna make excuses. I'm gonna self-sabotage. I'm gonna stay stuck. So be delusional. People always say, I live in la, la land. I'm like, what's the alternative? I'd rather live in la la land and make things happen and actually move the needle in my business than nothing. Okay, Peter Crone, if you follow him, he's great. The future is actually empty and contains nothing to fear unless your mind fills it with imagined worst case scenarios. What if the unknown turns out better than I could have ever imagined? Now I get it at the beginning, and you're not used to this. You're like, uh, I don't know. And okay, I'm just gonna say it out loud or think it, but I might still feel fear. Well, that's the dance, right? The dance with fear. Like, okay, we're gonna still feel it. But I'm gonna do it anyways. And all you need to do is do it once. Once because now the floodgates open in your mind to possibility and like, whoa, Katya was right. She's not crazy, right? Because now your brain has proof, has evidence of, okay, maybe she's onto something that did work. It wasn't as bad as I thought. So then what are you gonna do? You're gonna do it again and you're gonna do it again. And your mind is a muscle. It's gonna get stronger and stronger and stronger. And now what if best case scenario is your reality? And it feels weird if your brain thinks what if? Worst case scenario you are like, woo, I don't like that. That's not normal to me anymore, right? Best case scenario feels better. Let's live here instead. And it gets stronger. It's not as hard. I've been doing this for a decade. If you've considered personal development, and I can tell you it gets much easier. Everyone always talks about risk. I wanna flip that for you. The greatest risk of all is actually not trying. It's not discovering your full potential. You don't even know what you can do, what you can be who you can become. The fact that I'm standing on this stage right now talking to you, the 24-year-old version that you saw up there, I'll keep it pg, she would not be able to do this. Okay? I am living proof to get to the end of your life and wonder what could have been is more scary to me than death. I want to know my full potential, which is funny because I'll never meet it, right? But I at least want to try and see how much I can do, because guess what? The more I can do, what does that do for others? It gives them permission to do the same, especially ones that have known me from Katya 1.0 to Kati 2.0. So write these questions down or take a photo, but these are really powerful questions for you to reflect, challenge some of your limiting beliefs. Challenge the story that you've been telling yourself. The first one is, what if you let go of the timeline and titles and just got curious about what lights you up? Don't put money into it. Again, titles don't matter for this. Your past does not matter. Those decisions don't matter. Your timeline does not matter, but just think what lights me up. And the best way I can also ask and describe this, what can you not shut up about? Right? I think Rod mentioned it earlier. He would take half a day up here if he could. I feel the same way. I'm constantly checking my timer over here because I can just keep going. That's how I knew. I was like, okay, this lights me up. Number two, what if you gave yourself permission to dream a little bigger? Not because you're ungrateful for what you have, but because you know deep down you're met for more. You are capable of more. And last one, what if you rewrote your own definition of success, not the one your parents wanted? Not the one society told you to chase. She can keep talking, but one that actually fits your values, your desires, and your vision. Emphasis on the word your take. Parents take society. Take anyone that has had a big influence on your life. Take them out of the picture for a moment. What would you want to do? Even if that makes them uncomfortable, even if that is something that they disprove of, right? I've actually lost friendships and family ties have loosened because of my decision to stand here today and be a coach and leave my Kohi tech job. People did not like that. They did not like this version of KA anymore. They didn't like the version that was, dare I say, confident, spoke with conviction, maybe spoke her truth, and that ruffled some feathers. They didn't like it, and that was painful for me at the beginning, but then I realized no one means ill will again. They're all well intentioned, but they're putting their fears, limitations, worries, doubt, stress, you name it onto me. And so by me being bold and courageous and stepping into the unknown abyss, it's a mirror for them. And it makes them think, Ooh, what did I miss out on? What am I not deciding to do? How am I living my life? Right? So they don't like that version. Your resume may tell the story of where you've been, but you can decide right here, right now if it tells the story of where you want to go. It's never too late. You can always decide different. It takes courage to look at the life that looks good for you and one that doesn't feel good for others. But if it feels good for you and you say, this is no longer enough, remember, I quote unquote made it. I had my job. I worked hard for it. I got raises and promotion and all that, but I felt dead inside. I was like, I was 26, 27 at the time. I was like, this is not it. This is not what I worked so hard for. This is no longer enough. That pissed off a lot of coworkers of mine. So courage isn't about being fearless. I believe there is no such thing. It's about moving forward with fear, but you are in the driver's seat and fear is the passenger princess. Kind of like the the car photo you had. Dr. Steph, I'm in the driver's seat. I'm actually going to tell us where we're going. I turn left. I turn right, I hit the brakes, I go, I'm making all the decisions, but fear is right there, right passenger princess, but I'm still the one in control. So my invitation to you is this. Do not wait for the perfect time. Do not wait for permission. You start now. Again, not the scary leap of faith, but just with the decision, step by step, brick by brick, you can rewrite your definition of success because the woman you are becoming the one who wakes up in a life that finally feels good for you, she's already inside you. She just needs to be unwrapped. Thank you. Thank you.