Feeling Behind In January? Why Most People Burn Out

If it’s only January 16th and you already feel behind, rushed, pressured, or like you’ve somehow “messed up” the year… this episode is for you. Because the truth is: January is not a race, there is no invisible deadline, and you are not failing just because you missed a workout, skipped a post, or didn’t start perfectly on January 1st.

In this episode, we cover:

• Why feeling “behind” in January is completely normal (and not a sign you’ve failed)
• The invisible urgency clock we’ve all been conditioned to race against
• Why January is not the time to have your entire year figured out
• How hustle culture sneaks into personal development and entrepreneurship
• Why slowing down can actually move your goals forward faster
• Why honoring your current season is a leadership skill (not a weakness)
• Why messy progress still counts as progress
• The “one-one-one” approach: one priority per day, week, and month
• How to stop chasing motivation and start trusting your pace

and so much more!

References mentioned: Vanessa Lau

Transcript

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Hello and welcome to this week's episode of the Building Her podcast. I'm your host, Kati Lillian. If you've been loving this podcast, go ahead and rate the podcast five stars and DM me on Instagram when you do that, because I want to connect and personally thank you. If you are new here, hit that subscribe button. It really helps the podcast grow, and that way you'll never miss an episode. So let's dive in. Hey, my name is Kati Lillian, and I am obsessed with all things mindset, personal development, and helping you build the best version of yourself. I'm a women's life and mindset coach and an entrepreneur who started a fun hobby of posting hashtag sweaty selfies, grew a successful side hustle, and now I run a six figure coaching business. I teach you the secret of building a life that aligns with your deepest values and one that you wake up excited for. This podcast is designed to expand your mind and. Challenge the status quo. So get ready to uplevel your life and let's start building her. This episode is going to give you some tough love because that's my job as a coach. I challenge your thought process. I challenge your limiting beliefs. I lovingly call you out and. I point out what you don't see, and so this episode is devoted to those that are pretty much over January already. It's only halfway through, but you are feeling behind. You are feeling rushed or pressured, like against the clock, and you feel like you've already messed up. So think about your vision board, think about your goals, think about your New Year's resolutions. If you do that and it's January 15th and you started this on the first, and you're like, what the fuck? I already messed up. I already missed a workout. I already messed up a meal. I already messed up my macros. I already said I was going to reach out to new prospects and I haven't done that. I said I was gonna post every single day on Instagram, and I haven't done that. Right. So you're not alone. I think everyone listening to this right now is like, yep, that's me. So. I wanted to talk to you guys about this because I finally decided that I actually hate, not January, but I hate this pressure around this month to like, I don't know, have everything already figured out for the year that's upcoming, right? Like there's like this invisible countdown clock that I imagine, and that we're just like all against this. We're, we're all in a race against this clock, and there's some arbitrary finish line that we don't see yet, but that's all. That's like where we're going and there's this innate sense of like hustle or I should be further along by now, and there's like this urgency. And I'm like, fuck this urgency. Now granted, if you've listened to the last few episodes, I'm going through something here in my personal life that is forcing me to slow down and not be so urgent, which, oh my God, what a blessing in disguise. Because I think normally I probably would have fallen victim. To that of, okay, let's build out the resolutions and the 2026 goals and let's have the vision board ready to go and let's manifest. And just all this shit that I see and saw pretty much all of December and let's say end of year and now it's kind of quiet again with that type of, uh, information and propaganda out there. And it's just so interesting because now it's like people have moved on to the next thing and people are selling the next thing. And I, I really do feel like, especially everyone here in this coaching world or personal development world, I should say, everyone is well intentioned. No doubt about that. I really, really believe that in my core, everyone is well intentioned. We all wanna do better. We all want happier, healthier, wealthier lives. Like we're all on the same page. But I think there's this system that has been created over time and unfortunately we are in that system and that's the system of selling products and selling services. And look at me, look at me, look at me, and let's go. Viral and money, money, money, money. And right it. It's just like this other system now that I personally feel suffocated by. And having my daughter last year, or more than a year ago now, and now dealing with this health issue with my mom, it has forced me to slow down. It has forced me to not do the shit that I used to do. It has forced me to be an outsider looking in on this hustle. Never stop industry. And granted, maybe it's also because I'm approaching my mid thirties and I'm just in a different season of my life. I, I totally understand that too, but I just look at. People on social media now are just people in my world that I know and I'm like, damn. This is all they fucking talk about. This is all they do. 24 7, give 120%. And that was me. And there's a time and place for that.'cause I would not have the business that I would have today without it. I genuinely believe that. But also I have to be really honest with myself. When I reflect back and look at that, I'm like, damn, like I overworked and I worked myself to the ground and for what? Because now I'm tasting this new life of work and, you know, working two to four hours max a day with many, many weekends off and. Oh my God. I sleep in with my daughter and I get lunch breaks and breakfast and dinners, and I get to watch a show like we are operating at a very different pace over here, and yet we're still maintaining our six figure business, and yet we're still showing up for the podcast, and yet we're still moving the needle in our business, and yet we're doing it all in a way that feels good. In a, in a slower model. And that's what I'm here to, to share because you don't have to subscribe to this urgent countdown clock energy we have for the new year. Right. Like everyone talks about goals in January, but I genuinely believe like there's this timer attached to the goals. There's just something about this fucking time clock that I don't like and I just wanna call bullshit on it. And hopefully some of you listening to this, if you're already six minutes, six and a half minutes in here, you're like. This is a relief to you, right? You're like, thank God, like Katya said this out loud and now I can like alleviate this pressure because I was feeling this way and now someone's giving me permission to be okay feeling this way. But then like also stopping to work this way because like you don't need more motivation. You're not running out of time, trust me. Some people think they're already behind, like they're not doing enough. Or again, like I mentioned, you, you messed up already. I, I just, you're not like, you're not behind. It's not any of those things. I just think you're operating from this. Self made, or you know, again, pressure from the industry. This made up deadline and there is no deadline. One of my mentors, a long time ago told me this really powerful question. If this is your life's work, what is the rush for? Right? Like, there is no rush. If I'm thinking about Katya 10 years later down the road. And I'm reflecting now and I just reverse engineer whatever I want 10 years from now, and I reverse engineer it today. I've got time and also, it's not all on my shoulders. I'm not the only one creating this. I'm co-creating it with the universe or with God, or again, whatever you subscribe to. It's not just on me. I wouldn't have the desires on my heart. I wouldn't have the visions in my head if it was truly all up to me. This shit, this shit is here on purpose. The the if like it's here for a reason and I really, really believe that. And so if I can't stop thinking about it every single day of my life, which is true. In 2020, I got my first coaching client. I have not fought, stopped thinking about coaching for five years, five plus years. There is something bigger going on here than just Katya wanting to be a coach, or Katya leaving corporate America and starting her own business. You see what I mean? There is this higher power also guiding me and leading me and opening doors that I don't even see yet. And I have to remember that if I feel urgent urgency, if I feel stress, if I feel this frantic, scatterbrained energy, it's like, fuck that. Let's slow down. Let's maybe not work. Let's shut down the computer and let's go play. Let's go have fun. Allowing that to refuel you, allowing that to also be the work because the slowing down and the fun and the good energy reinvigorates your inspiration and gives you ideas that you would've never thought of if you just had your head down working away. And so there is so much growth in going slow. And trusting that slowing down and still working is much more mindful in terms of what you're actually building here. And again, this is something that I have been forced to do. This was not by my own choice. This has been forced upon me, given motherhood, and now given my personal family health issues. Because otherwise I probably would've been running a mile a minute, and now that I'm forcing to slow down, it's actually uncomfortable. Yeah, because I look at my business and I love what I've grown and I love my clients that I serve, and I love my group programs that I've created, and I love my podcast that I launched. And again, all of this was very intentional and I just love everything I've created. However, with that said, I also know it's not long term because half my shit is not scalable and that like owning up to that and being radically. Responsible, but also accountable for that has been hard and almost like hard to swallow. My ego is bruised a little bit, but at the same time, it's given me so much clarity of now the direction that I wanna go down in my business. Now I'm rethinking what offers I wanna put out there and do I wanna reimagine any existing offers? Do I wanna change the structure of those offers? Do I wanna have rolling enrollment? Do I wanna have digital courses? Do I wanna have Evergreen do right? Like it's forced me to slow down and revisit everything in my business, even how I create content and what content I create and who I'm even talking to. Who is my ideal client? And that is so important. That would've never happened if I was just go, go, go. Okay. Goal number one. Got it. It's January 1st. Let's go. Because I'm so focused on the grind and the hustle and the go, go go mentality that we are so pressured to have. And that's actually a really, really scary. Unknown territory to be in. And I say that because there is this YouTube where I used to follow, some of you might know her, Vanessa Lao. I can uh, link her YouTube in the show notes below. Huge. She was huge. I think she was in her early to mid twenties when she hit, you know, millions of subscribers on YouTube and made millions of dollars and also started a coaching service, whatever it was. And it was just go, go, go. Learn more and more. Become better and better. Make more money, right? Like there was no slowing down. It was just this, this upward trajectory, okay? Which all businesses always say that's what you need to do. And then she hit burnout. And then she realized, holy shit, I don't even enjoy my days anymore because my days are not even about creating content anymore. Or having this be an outlet or even coaching the clients that I sign, I've now become a manager. Of a team and the team does all the work for me. They do the content, they write the captions, they actually even lead the client calls. Like I don't even exist anymore in the day to day. I'm so far removed from it. I just manage the team. It's back to back calls of training and you know, business discussions of where are we going and what is the projected revenue and what are we selling? And she was like, I fucking hate it. And she closed down her business. She just, one day to the next was like, that's it, I'm done. Took a year off to recalibrate, I would imagine. Now came back but is working from a different place. She's not pumping out so many YouTube videos anymore. She's not coaching anymore. She started another brand. I think it's like a, uh, like a Boba T brand with her partner. So she is working and she's still successful, but she's operating from a place of, no, this is my pace and this is how I want to grow, and I'm not gonna rush anymore because look at where it led to last time, and that is so, so real. If you are listening to this right now, it is January 15th, or I guess 16th. And you're halfway through January and you feel behind and you feel already like a failure because you've already take a deep breath. It's okay. We get to slow down. We get to go at our pace. We get to honor our femininity. We do not work like men. We are not wired. To work like men, we do not have to take the hustle culture from corporate America that we have been brainwashed with and build businesses that way. We are allowed to succeed and make a shit ton of money while also filling up our cup. I am not hustling my way to the top. I have decided that a long time ago that is not happening over here. I'm actually very content with my six figure income from my one-on-one client. Anything and everything else that I do, the podcast, the big shift, which is retired now, CEO, any other new offers I come out with that is all the cherry on top, that is all extra. That is just me challenging myself. That is just me being a human looking for more ways to learn and grow and make progress.'cause we are wired for progress. But I do not need it. I want it. I wanna play a little bit. I wanna fuck around and find out, but I do not need it. I'm chilling. I am so happy. I am so content with the money I'm making and the clients I serve in this season of life. While also thinking, brainstorming, journaling, where do I want this to go? What feels good for me to work on this year? If anything at all that is operating from a different place, that is operating from a place of my cup is full. Let's just see what else I can do. I really, really hope this resonates with someone listening. I really do because I have been there. I have been in the rat race, and I find it so interesting too because those that are listening, you have a full-time job, a nine to five, you're in corporate America and you're like, fuck this job. I hate it. I don't like my days. Whatever the reason is. But you are so used to the work and the overtime, and the hustle, and the quotas, and the pressure from your boss. That you actually would bring that over into your own business. And I find it so ironic because we leave our corporate America job to start this business for freedom, and then you're stuck in the same fucking cycle because you do it to yourself because of what you have learned all of your working career, and you have to unlearn that. You have to know I can be successful and work not that many hours in the day. I can be successful. And for those moms that are listening and be a mom, I do not subscribe to the hustle culture. I just don't. And that is my standard for 2026 again. You do not need to sprint in January. There is no finish line at the end of the month or even at the end of the year. I hate to break it to you. You have to give yourself this season in, in this month, grace, compassion, fun, enjoyment, and trust that that is also moving the needle forward. That is also doing the work. Taking care of yourself is doing the work. So I think there are two skills that we can work on developing so that you can slow down and trust that it will still move you forward in the direction of your North Star, like what you want out of life. We're talking big picture here. The skill number one is this relationship we have with time. I would say you need to accept your current capacity. We all have different capacities in life. There are videos and reels and content and tiktoks and YouTube one where. Men are talking about work and you know, I actually reference James Clear all the time. He's the author of Atomic Habits. But he was interviewed on Stephen Bartlett's podcast, diary of a CEO, and I watched it on YouTube and I found it so interesting because it was the first time where I viewed it so differently. They're talking about work, they're talking about habits. They're talking about everything that he says in his book with habit stacking and you know, just figure out how to start, like show up to the gym to build that habit and trust that you'll eventually work out at the gym and making the good habits more sexy. Like you put fruit and veggies out on the counter, or first thing you see in the fridge versus like chocolate bars, you know. All that stuff and so valid and so real, and I love 99% of what James Clear says, but I couldn't help but notice that they were men. And I say that because. Steven Bartlett, I think he's younger than me, like a few years younger than me, but he doesn't have kids. And then James Clear, I think, has two kids he was talking about, but he is also the man of the household and clearly the breadwinner. And so his wife, he and he said this, um, has taken on more of the motherhood, nurturer, stay at home. Mom role. And so knowing that and being aware of that, it was really hard for me to actually sit there and listen to their advice because I did not feel seen in that dynamic. And it's wild because anyone that knows me from like day one, I love habits and habit stacking, and I think I've read Atomic Habits like how many fucking times. And I love James Clear still due to this day, and I love his work. But again, it just wasn't applicable for this season in my life because. I'm a new mom of a 1-year-old. I'm not sitting there stacking habits. I am making sure my baby survives another day. And I don't mean that to sound dramatic, but it is also my, my reality like that is my real truth. I wake up, it's Amalia feed her. Play with her nap with her. And then we like basically do that two, three times in the day. And then it's end of day, and then it's dinner, and then it's playtime, and then it's read book, and then it's bath, and then bring her to sleep. You know, like I'm not thinking about, okay, so I am going to start this habit and then we're gonna stack this new habit and let's just try it tomorrow. No, there's no, I don't have the time. Yeah. You know what I mean? And so I have to honor my current capacity as a new time mom. And for those listening, you have to honor where you're at, right? Maybe you're not a mom, but there's a season that you're in where you're going through something hard. Maybe it's a breakup, maybe it's. Um, personal issues also with family or health scares or whatever it is, but you have to honor your capacity, and this is what I like to say. Now with everything that you hear, anything and everything myself included in this podcast, you need to take everything with a grain of salt because you have to take all the information that you hear. And then you have to put it through a filter, which is you, your life, your experiences, your chapter that you're in, and then you have to take little nuggets and actually apply it and implement it into your life. So when you think of this month, January, and when you think of goals for this year, and when you think of vision boards and when you think of all this shit, you have to design them around the season of life that you are in. And it's not about judging yourself, it's not about victim mindset. It's not about woe is me because believe me, I've had those thoughts. As a new mom, and again, the reason why I'm out here in California, it's not ideal, but it's my time. And so any moment of time that I do have, which is during her nap times and then here when she goes to bed. Those pockets of time are so valuable to me that I'm not sitting here scrolling. I'm sitting here serving my clients. I'm responding to voice notes, I'm answering text messages. I'm posting on my stories on Instagram. I need to record content to post on my feed. Haven't done that yet. I'm recording podcast. I'm editing this podcast. I'm publishing this podcast like I am doing the highest priority task to move the needle and maintain my business. That is all that I have capacity for right now, and that is all that matters. I am not thinking about anything else. And that is not to judge myself. That is not to put shame on myself. That is not guilt for myself any those low vibe, negative emotions. That's not what we're feeling. It's just this radical acceptance of where I'm at in my life right now. Also, knowing and understanding it's temporary, but also knowing and understanding it's making me stronger. It's making me smarter. It's making me more resilient. It's making me have more grit. The fire in my belly is larger because of this season, because of the hardship that I'm going through, and that's just the reality of it. Bring on the challenges. I know I can get through them and I know I will be stronger on the other side. So you have to honor your current time capacity without judgment of it. Without victim mindset. It is what it is. We're gonna make shit happen anyways. Number two, coupled with that, the emotional regulation that we need to honor on a day-to-day business in this urgency, the dome bubble that society creates. So when you feel like panic. Like again, I'm light. I'm late. I'm behind. I haven't done enough yet. I already fucked up. I messed up. Huh? Why me? Why do I suck? Before we do any of that, let's pause. Let's breathe. Let's journal. Let's meditate. Let's go out for a walk in the sunshine and beautiful nature. And if you don't have sunshine,'cause it's January and you're on the East Coast or Midwest or international, I was in Chicago for four years. Layer it up, put on your parka and walk your ass outside. The fresh air still does wonders. All of that stuff helps regulate you so that you can still be calm and move forward honoring your own energy. Respond thoughtfully. Respond mindfully instead of reacting, right? Some of us have our triggers and we just react versus let's pause, let's get calm, cool, collected, and then let's respond. I tell my clients this all the time. They send me a voice note. I'm never. In a state of mind where I'm like, oh, shit, so and so voice note to me, ah, we gotta stop everything, mom. Can you watch my daughter? Or Burt, can you do this? And I gotta res respond like, no. I have a pocket of time that I have allotted for responding to client voice notes. When it comes that time, I respond to client voice notes and I do it thoughtfully. I even take notes when I listen to a voice note so that I don't miss anything. I offer some journal prompts, right? It's, it's like they get a solo podcast episode anytime I respond to their voice notes, because I want it to be so intentional and thoughtful, and mindful because that is much more helpful regardless of the time passed. Then reaction, right? And then letting go of like this, I need to do more. I need to catch up. I'm so behind energy, right? So there's this quote, I'm paraphrasing. I don't even know who it's from, but it's coming up for me. But it was so powerful. I don't need more hours in the day. I actually need fewer exper expectations of the hours that I have in the day. So a lot of us, we think, like when we feel motivated. We stack our to-do list with all this shit, or we time block our calendar minute by minute by minute. And there's just so many expectations we put on ourselves to get so much shit done and so many goals crossed off our list, but it's like, could we actually just move through the day with like one priority? That's it. Just lower the expectations. In the hours you do have, and just think of like one priority, one task. And that's a huge mindset shift, by the way.'cause that was not how I operated, but now it's like that's definitely a slower pace, but, huh. I can do that one priority more mindfully. Like this podcast episode. I really feel like I'm on right now, by the way. Like, like this shit is just coming outta me. And I think that comes from a day that I had that was very present and at peace and full of laughter and fun and joy and rest. And now I get to serve. Now I get to be here. And deliver. So this one podcast episode could do so much more for me and you listening than if I were to just like, oh, I gotta get this podcast episode out. Check it off the list, hurry up, get to the next thing. You see what I mean? So I'm gonna leave you with some tangible action steps, or let's say. Things that you don't need to do or take out, whatever it is. Before I let you go, I wanted to give you some analogies as well with this mindset that I'm in and what I wanna offer you so that maybe you can understand a little bit clearly of like this urgency that we're all in. There is two. The first one I like is like this first day at a new job analogy, so people feel like January. Is No, no, no. Let me just say that again. So January is like your first week at a new job, but most people expect themselves to perform like they've been there already for five plus years. So let me expand on that. My first week at a new job. I don't know people yet. I don't know names. I don't know. Culture, I don't know. Systems, like I'm learning where everything lives. I need to know who I need to bring certain things to. I need to know the chain of command. I need to know all this stuff. How many of you have ever had a new job and you're like, oh, so sorry, I'm new. Right? That's like our fallback. So no one expects mastery of you on day one, especially when you're new. Like I think you can get away with that for like, what, a month, maybe even a quarter. Especially when it comes to like goals and quotas and KPIs and all that shit. And so I think a really powerful reframe for you is like January is onboarding. Is me getting like paperwork done? Is me getting connected to a new coworker, is me figuring out where, I don't know. HR is that's onboarding. That's January. It's not where a boss pulls you in and gives you already a performance review that's down the line. So I hope that resonates and clearly states what I am feeling about this month. Another one that I really love even more is look at it from a renovation perspective. So January this month is actually demolition. It's not the finished house grand reveal. And I really like this one because January, a lot of it needs to be like a purge. There are a few, my clients actually, they're doing purges and you know, they're getting rid of all the junk in their house and they're organizing their closets and they're labeling shit and all this stuff. And that's how I view January like. The renovation analogy, you're ripping things out. It looks messier before it gets better. If you've ever been a part of a renovation project or have seen a renovation, there's shit everywhere. Progress does not feel like you're making progress at all, right? It's invisible, but just because it looks chaotic and feels messy, it doesn't mean that nothing's happening. Right. The progress is oftentimes in the mess, and so I really like that. If you could think of January as, oh, this is more of like a renovation period, like we're demolition here, we're getting rid of the old so that we can make space for the new. And so again, like I said at the top of this episode, if you feel like you're behind, if you feel like you're not making any progress, and it's only been 15 days and blah, blah, blah, blah, blah, well, let's settle down and let's view this as like you are the new person, the new hire at a new company, and you're learning all the things. Or if it resonates more the renovation day. And this is demolition month. Right, we're tearing down walls and there's shit everywhere, and dust and dirt and drywall, and nothing looks great yet at all. It actually looks messier than before and it feels really uncomfortable because you're removing old structures and old processes and old systems and old thoughts and old patterns that don't serve the new you and the new life and the new goals and the new vision. So trust that the messy progress is actually moving you forward. Now I wanted to give you some tangible like steps that you can do, and this is going to be based off of the season that I'm in, in terms of very like slow growth, slow movement toward my goals. But for example, like why don't we just focus on one thing this month? I'm really loving this idea of just focusing on one thing, like one priority a day, maybe one priority a week and one priority a month. Let's call it the one one one rule. How about that? I made that up right here on the spot. You're welcome. So if I could focus on one thing this month that I want to work on, what if it's like one morning ritual? I don't really like saying routine anymore'cause it feels very rigid and limiting. But what if I just identified morning rituals that I was going to keep up? Like it's a non-negotiable for me and I'm gonna build that out. So like I wake up without an alarm and then how do I wanna start my day? Okay, maybe I wanna read 10 pages of a personal development book. Maybe I want to get up and meditate. Maybe I want to journal. Maybe I want to go for a walk first thing. Maybe I wanna drink some water. But it's this testing and this trial and error ring that we need to do so that we can figure out what we like, what we don't like, what we'll scrap, what we'll keep, and then we move forward with this eventual ritual that we've created. And if that's all that we have done in January, wouldn't that feel pretty good? Because now we get to keep that it's sustainable because now we get to be consistent with it month over month, over month. So come December, oh my God. You feel like a fucking queen. You're like, I mastered my morning ritual. Right? Like that feels so good to me. Maybe it's not a morning ritual, but maybe it's like, okay, I'm gonna have like a weekly hour of power. I would say daily. But if you wanna start with weekly, cool. If like maybe it's a Monday, maybe it's a Friday, maybe it's a Sunday, but you devote one hour to looking at what's your life gonna be all about, what's your 10 year vision? Where are we headed? What are we doing all this lifeing for? Is it money? Is it power? Is it fame? Is it happiness? Is it fun? Is it travel? Is it adv? What? What are we doing? What is all of our day-to-day stuff going towards? And if we don't know, well that's our hour of power. Let's sit down, let's figure out, let's journal. Throw it into chat, GPT, get some prompts, get some questions to answer, and there you go. But you are in Chang forward that way. Do you see what I mean? One thing, one priority. That's it. One a day, one a week, one a month. That sounds so good to me. I'm actually probably gonna adopt that now here too. One a day, one a week, one a month. Cool. Yeah. Another thing I would suggest going with my house renovation, demolition analogy. Do a business or a life clean out. So reflect and look at and write down two lists. Number one, what no longer feels aligned. Number two, what feels heavy, what feels forced, and what feels outdated. This includes people too. And then ask yourself like, okay, what can I pause? What can I remove? What can I simplify? What can I delegate? Right? How do we make more space? If anyone studies manifestation or you know, you're on the brink of expansion, it usually requires removal first. We have to remove things in our life. Again, that's people place things, noise. We have to remove that so that we make space for new things that are much more aligned to drop in. And the last thing I would say is just lower the bar. I think we always set ourselves like such a, yeah. Such high expectations for what we can accomplish. I think Tony Robbins says it. He's like, we under. No, we overestimate what we can do in a year and we underestimate what we can achieve in 10 years, right? Meaning we make such a big list for one year and, and all the to-dos and all the goals that we wanna check off, but. We feel then overwhelmed and we overestimate it versus when you look at it 10 years, we actually underestimate how much shit we can get done and how different our life can be and how crazy our wealth and bank accounts can look like. Right? And so it's like, let's let, let's lower the bar. Lower the expectation so that we actually get to be consistent with them because I want you to be able to choose. A level of consistency so that you can show up and keep them even on your worst days because it doesn't feel hard, it feels easy. For example, if you said, okay, I'm gonna post five stories. To Instagram or TikTok or Facebook or wherever we are. I'm gonna post five stories. Okay, well, let's just post one because if you post zero times and now all of a sudden we're like, let's post five. I don't know if that's the best bet. So let's just post one. If you don't sell at all and now you just wanna sell all day every day, you're not gonna make it. So let's practice by selling one offer one time a week. I wanna say a day a week one. Offer. One a week. Or if my hour of power example was too much.'cause you're like an hour. Who has an hour? Okay, cool. Well let's start with 15 minutes. Let's just take a quarter of that hour and let's show up for ourselves for 15 minutes. Can we do that? Because if we can do that for a week or for a month, or however long it takes until you feel like I have mastered that 15 minute window, cool. Let's bump it up to 30. You see what I mean? Small incremental micro steps. Move the needle further. Than anything else you, you would do. And that's it. Consistency beats intensity every time, especially now at the beginning of the year. So I hope a lot of you love this episode because it's basically a permission slip to slow the fuck down, to do less knowing, trusting. That it's actually going to move the needle further for you than this overwhelming stack and list of never ending to-dos. Because even if you feel like you're making progress, even if you feel like, Katya, this episode doesn't resonate with me, fuck that, I'm already so far in, it's January 15th, I've got this, I'm gonna crush my goals, and blah, blah, blah. First of all, more power to you. I've had seasons like that. Number two, though. Be honest with yourself. I can't be honest like this'cause I don't know you. I don't know where you're at, but be honest with yourself and be extremely accountable with yourself. Are we on the path to burnout? Is this sustainable? Can we keep doing this five years, 10 years down the road? And that's only for you to know and to decide. So. That's what I have for you this week. If anything about this episode resonated with you, please, please, please take a screenshot. Tag me on social media. Instagram is where I tend to hang out the most so that I can see. That you listen to it and maybe DM me a takeaway or what really resonated with you. I love to connect with you guys and it makes my heart so happy to see and hear that you listen to my podcast. So I love you so much. Thank you for listening. I really hope this helps someone and I will see you next week. Bye.