LEAKED Training: How to Be the Coach Clients Never Want to Leave

SheEO is officially open and early bird pricing is here! Use code "EARLYBIRD" at checkout.

Claim your spot this week and save $1,000. 

This deal expires Wednesday, 5/27/26. See you on the inside!

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This week I've leaked one of my business trainings from inside SheEO, all about how to be an exceptional coach so that your clients want to stay with you for years.

The most common thing I see in bad coaches isn't cruelty. It's self-focus.

They're thinking about how they sound. Whether they look like an expert. What to say next. And because of all that noise in their own head, they miss what's right in front of them — a human being who is telling them exactly what they need help with, if someone would just listen.

Good coaching starts with shutting up. Your job isn't to talk. It's to ask the right questions and then actually listen to the answers. Not wait for your turn. Not prep your next point. Listen.

I learned this in sales, actually. The second you start rattling off everything you know, you've already lost the room. People don't want to know what you know. They want to feel like you heard their actual problem.

Transcript

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Hello ladies. The wait is over. She-E-O is officially back. I am so excited that this is now open for enrollment. It's been a long time coming. If you don't know what She-E-O is, this is my 16-week business mastermind for early and aspiring coaches. This is one of my favorite programs I get to run. You don't need to be certified or an expert in your field. You don't need to be self-employed. You don't need a big following on social media. You don't need to be a life coach or business coach like me, and you don't need to even have any paying clients yet. We're going to give you all the tools you need and teach you how to grow your business. Here's what you are going to get inside She-E-O. Weekly live Q&A calls with yours truly, where you get to ask me anything, absolutely anything, to help you gain clarity and stop wasting time trying to figure it out yourself. 16 of my best business trainings. The chance to upgrade for a one-on-one call with me oversee your business and give that personal insight so that you can take massive action. Four months of intimate support, networking, and community with like-minded women. And this has never been done before, but Cassie Kovacs is actually coming into the She-E-O community once a month and is leading somatic breathwork so that we can tap into the subconscious to help clear out any energetic blocks. She-E-O is for the woman who is ready to turn her vision into reality and turn her calling into cash. My mission with She-E-O is to provide high-level business coaching for the woman who wants to get ahead without the ridiculous price tag. Click the link in the show notes below for all the information and payment plan options. Feel free to also DM me on Instagram at katia.lillian if you have any questions at all. You can also check out the She-E-O highlight on my profile where you can see all kinds of testimonials, the women who have taken this program, results, and so much more. All right, let's get to today's episode, which is none other than a business training from inside She-E-O. Hey, my name is Katia Lilian, and I am obsessed with all things mindset, personal development, and helping you build the best version of yourself. I'm a women's life and mindset coach and an entrepreneur who started a fun hobby of posting #sweatyselfies, grew a successful side hustle, and now I run a six-figure coaching business. I teach you the secret of building a life that aligns with your deepest values and one that you wake up excited for. This podcast is designed to expand your mind and challenge the status quo. So get ready to uplevel your life and let's start building her. Hello, and welcome to week 15 of She-E-O. You guys, we only have one week left, and then I have to let you go and let you f- be free and take on this coaching world. So get excited. This week is all about how to be a good coach. There are plenty of coaches out there. That's actually one of the rebuttals of not going into the coaching industry, right? It's because it's so saturated. And yeah, while that may be true, it doesn't mean that there's not place for you. That doesn't mean that there's not place for you to stand out and really change lives and help people. So I wanted to devote an entire week to tell you how to be a good coach, how to care for people, how to ask questions, and just a mindset shift of what you're focusing on. So before we do that, we do need to dive into what makes a bad coach, okay? I'm sure we've all seen them out there. But to actually dissect it and see what qualities or what are they thinking about, what would make a bad coach. So I have a few examples for you guys Number one, hopefully it's not a surprise, but you are focused on yourself. This is the most common mistake. I think a lot of people get into the coaching industry for, like, a quick cash grab or for status or whatever ego trip they're on. Um, they're worried more about the, what, what they will get out of the exchange. They don't really have a client's first mentality. And because of this, because they're so consumed on themselves and how they appear and how they show up, they don't focus actually on what you say or what problems you might have or the questions that you have. They rather focus on what they should say next. Now, that's not to be confused with sometimes we're just nervous and we really don't know how to listen and we're worried about saying the right thing. So I don't, I don't wanna confuse the two, but there are people who are confident and who know, um, what to say, but they're always going to focus on them a- and how they come off and if they sound professional or, uh, like an expert or a know-it-all, right? So again, that ego trip is getting in the way versus just giving the time and space to the client and actually listen to the words that they are saying, and then asking questions based off of what they just said. So not blowing over a topic and moving on to the next thing because that's where you want to go as a coach. Maybe you have your own agenda. But rather listen to the question or even just to the concern or whatever the client is sharing with you, maybe jotting down words that you hear. So for example, I always listen for, "Well, I'm trying to do XYZ." Trying is a word that actually reveals a lot because it means you're not having success with it, right? You're still trying things and you're putting in effort, but you're not getting the results. Otherwise, you would say, "Yeah, I've done this," or, "I am doing this," right? That decision. So just for example, that's a word that I always listen for, um, besides some others as well. You're worried about being the expert, so again, how you're coming off. You're worried about always having the right thing to say. So again, "I need to look like the expert, and I can't mess up, and I can't stutter, and I don't have filler words," and whatever it is. You're so concerned, again, with how you come off, and therefore, you talk too much. I learned this in Sales 101 back in the day, and we always think in sales we need to be the expert. We need to rattle off all of the package offer- offerings that we have and all the bells and whistles of a program. It's like, shut up. No one cares about that. Everyone cares if you hear my problem and you actually have a solution, and the only reason, the only way you can actually have a solution is actually if you listen to the problem that I just explained to you. And to be aware of the problem, you have to ask questions. You have no idea what this person is going through. You have no idea what their limiting beliefs are. You have no idea what their thought process, uh, is. And so you have to ask questions to find out all those answers. So it's not about you talking. It's about you shutting up, and the only time you're talking is when you're asking questions. And you can add a little phrase in, you know, before or after. For example, "Thank you so much for sharing that with me, Katia. I really appreciate your honesty and your vulnerability. I know it's not easy to talk about. I did hear the word 'trying.' Could you tell me more about that?" So, so I acknowledged what she said, and I validated what she said. I made her feel comfortal- comfortable about the vulnerability and the honesty that it can't be easy, right? Knowing and understanding the context that most people don't have someone to ha- to confide in and to have these honest discussions with. And so for her to do that and tell me, it really does mean a lot. It means that she trusts me. It means she's opening up with me in a vulnerable way. And so then I went right back into a question. So you want them talking, and then you as a coach, all you're doing is you're listening for those words, and then you're asking the questions to dive in a little bit deeper, to dig and peel back the layers. That is your job as a coach. What you should do or what you shouldn't do is put your opinion on them versus letting them get to their own, own opinion. And so this happens again if you're talking too much. But they're like, "Katia, I don't know why I'm not consistent with my morning ritual. What would you suggest?" And so the, yeah, they're asking me the question and I could rattle off all my suggestions and my opinions and my advice, but th- they get that also from like a podcast. They get that also from a book. They've probably heard it before because it's not that complicated. But if they can't stick to a morning ritual, a morning practice, there's probably something else going on that they're not even aware of or don't want to be aware of. And that's my job as a coach, to be that mirror and reflect it back onto them. So I could say, "Yeah, I could give you practices all day long, but I think the bigger problem here is why you can't stick to a morning practice. So if you don't mind, I'd love to ask you a few more questions so we can dig deeper. Is that okay?" "That's okay." And now I have the green light for more questions Okay. Another thing, um, and this is also actually what I see a lot unfortunately, but some coaches believe that they're better. So they believe that they're better than others. They believe that they're better than their clients, maybe because they're further along, they know more, they've built a bigger business, whatever the excuse is. But then you see some of these character traits that are flawed. So they lead with their ego. So again, I think that comes from an insecurity of not feeling good enough to be a coach, and so they let their ego run wild. They might talk to you with a condescending tone and make you feel dumb, stupid, um, maybe even like fearful of them. Narcissistic, I haven't ran into that too much. But yeah, they truly believe that they are better than you, um, i- in different ways. And, and again, energetically you can feel that. I don't think I need to dive too deep into that. Their main goal, their main priority, their main focus, they are in it for the money. So you might see programs where, you know, there's no live calls or they're very short or they have other teammates who are running the calls. And by no means is that a bad thing because when you're at a certain level and you want to just automate and streamline, totally get it. I might do that myself. But if you start that way and you don't want to put in the work, you don't want the one-on-one clients, you don't want the weekly calls, you don't want the, the work, then that just shows that you're just in it for the money. You thought this was a cash grab getting into coaching, right? You also see this if they get the sale. So you sign up actually with them as one-on-one or group or whatever, but then they don't really deliver. So maybe the-- they reschedule calls, they show up late, they're not really present on the calls. The- they're not really delivering what they promised you, um, is another way you can tell Coaches don't meet them where they are, meaning I have my own personal agenda. I have my list of things that I wanna talk to you about, so I'm not really hearing where you're at. So I could be five steps ahead of you and you're back here, but I'm more concerned about this and, like, moving the needle forward and getting results, and you're back here, right? So I'm not really empathetic and I'm not really taking care of you and meeting you where you are. So you don't actually help them. Um, you're in it for power. You're in it for status. That's also ego and narcissistic tendencies. Um, you persuade them through fear and not faith. So if it's fear-based, that means you don't really let them kind of self-evolve through your questions but it's much more faith-based. Um, they don't lead by example. They don't embody their message. So they're just, um, going through life and they They just don't live what they preach. I don't know how else to say it. It's, it's very obvious when someone is like that. Maybe not right at the beginning, but towards, like, the middle of working with them or towards the end or whatever. Like social media, you can fake a lot, of course. But to actually live what you preach, live a- and be the embodiment of your message, that's next level. So these are just some things to look out for because I think a lot of this is transferred through energy. So if you ever get onto a consultation call, if you're ever thinking about joining another group program or whatever the case may be, and it just doesn't feel like a fuck yes, like, like a full body yes, and then there's some kind of hesitation, m- money fear aside, uh, discomfort aside. But if there's something about, like, the person, the coach, it's usually one of these things. Because if my focus is completely on money, if my focus is completely on my own personal agenda, you're going to feel that. You're going to feel a disconnect. So some things to look out for. But also most importantly, when you're a, a coach and you have these clients, you have to also understand what your focus is on. Is your focus heart-centered? Is your focus truly on empowering others? Is your focus truly on helping them move the needle forward in their business, in their life, whatever they're working with you for, right? So things to be aware of. Uh, Simon Sinek, if you're familiar, he's also... I mean, he has several books, but I like his, uh, book about the Power of Why. Um, and then he has so many TED Talks and YouTube videos. You can search him up. But he always studied leadership and what it takes to be a great leader, especially in corporate. But he says, excuse me, "A bad leader seeks power, while a great leader empowers." So again, a bad leader is so focused on themselves and how powerful and rich and whatever they get, right? They're in it for them. Versus a great leader is solely focused on clients, understanding that the byproduct of helping their clients succeed is then they succeed financially, reputation, results, you name it. But they put all their eggs in that basket of their clients and make sure that they feel empowered and they grow. That way you can be a great leader, 'cause essentially you're building other great leaders. That's how I see it Okay, let's get to the good stuff. So five ways to be now a good coach. So now you know how to not be a good coach. So number one, in terms of being a good coach, we are here to serve. It's not about you. If you haven't realized this already, it's not about you, it's about them. So as coaches in this client to coach exchange, we receive two things. Money, right? You have to pay me to deliver as a coach for video lessons, for live calls, for text support, whatever it is. There's an exchange of value there, hence why there's money involved, and hopefully a, a kick-ass testimonial. Okay? I, I put an example there on the left-hand side 'cause I'm very proud of my testimonials. But you have to understand, what does the client receive? When we are doing our job and we serve them and our focus is on them, what do they receive? They receive a changed mindset. Think about all the thought patterns, think about all of the reframes. A lot changes there. Even the language, confidence. So as a client, you are helping push them, or rather pull them, down the path of their strength, of their power, of their faith. And so they're putting themselves maybe out there on social media. They're showing their face more on stories. They're opening up about their, their truth, whatever it is. And so as they do that, they build confidence, self-belief. If you're business coaching and they sign a client, they're like, "Oh my gosh, this is possible." Self-acceptance. If you're life and mindset and they have, you know, who they are or who they were or there's some healing that needs to be done, or body image, that comes up a lot, you can help them with self-acceptance, perhaps even self-love, higher standards in life, tighter boundaries with their time with people. And when they do this, they will also seek more opportunities and actually receive more opportunities, right? Energetically speaking. Better relationships, because when they treat themselves better, they let others treat themselves better, or treat others... What? They treat themselves better and so they feel more deserving of having others treat them as well, good as well. And more money. When you are more confident, when you believe in yourself, when you have more self-acceptance, when you heal from your past, guilt, shame, regret, whatever it is, you absolutely will move forward. And when you move forward and you have higher standards for life, you're not going to settle for less. So yes, that does equate to more money opportunities. So number one, again, we are here to serve. We have to build up our client. We have to put everything we have into our client. We put our needs, our whatever to the side, because you have to trust that as a coach, you're still doing the work as well. Y- coaches need coaches too, right? You're still doing the investing. You're still keeping your mind right. You're still keeping your morning practice. You're still journaling. You're doing all the things so that you can be the best coach for them, which is again, serving them. Before you are a leader, success is all about growing yourself. Once you become a leader, success is all about growing others. So that was just a great quote I found that really sums up that point. You have to work on yourself, grow yourself, which all of you listening to this have, hence why you want to be a coach. You wanna pass it forward. You wanna pass it on. You're like, "Hey, I learned some things. I can help others so that they don't have to go through this," perhaps. And so then all your attention, all your energy is growing others. Okay. Number two, practice what you preach. I hope, by the way, all of these are obvious, but it's still worth talking about, just so you know, especially since you're new to the coaching world, uh, in terms of building your own business. This is really, really important. So practice what you preach. You have to be an embodiment of your message. So you can't be a fitness coach and hate and not do fitness. Like, it just doesn't work like that. Because also clients will run into things and problems and questions when they are doing the fitness, and then you can't answer because you are not doing it yourself, so how would you know? You could lie, I guess, but that of course affects the results. Or you can't be a business coach if your business is struggling. Yeah, of course in business it ebbs and it flows. Yes, totally get it. But if you haven't put in the work, and if you haven't built a business, whatever level that is to you, you absolutely cannot tell others how to do it if you haven't done it yourself And when you get clients, maybe you've built a business, and then you get clients and you teach them how, but you're not actively practicing what you preach. So even though you hit like a milestone or a threshold, it's not about like, "Oh, that's it." Right? "I've made it." It's like, no, I have to continue learning. I have to continue building my business. I have to continue taking risks. I have to continue basically doing, sending DMs, consultation calls. Like, I have to be doing the things that I'm telling you to do, and I can't tell you to do those things if I've never done it. Okay? You have to live and practice what you preach. If I tell my clients to take risks, yet I don't take any risks, how can I possibly help them when they do take risks? Because they're going to run into things that I've never experienced before. So again, I could fake it for, I don't know, a certain amount of time, but then people are going to start figuring it out. We're all smart. Energetically, there's gonna be a feeling, there's gonna be a disconnect. And then the results, they're going to be impacted. Okay? So if I'm telling you, "Show up on your story, show your face, talk about your, uh, your vulnerable whatever," and you do it, but yet I don't do it, or, or I have an issue with it, but I'm telling you to do it, it just doesn't work. It's only a matter of time before people catch on. So I already mentioned this. Maybe you're in it for the quick cash or cash grab, whatever. In the short term, that might work for you, but it would never be long-term. It would never be sustainable because, again, people's results will be impacted. They also will just sniff it out and they'll be like, "This girl's a fake." Right? Also, on your side as a coach, if you are in it for the money or the power or whatever, you can only fake it so much until maybe you feel internally like, "Hmm, maybe I'm doing something shady here." Right? Your morality starts to kick in and your values start to kick in, and you're just like, "Ugh, I'm kind of not really giving my clients everything that I could." And so that might be a bitter pill to swallow for you as the coach. Okay, so as coaches, we love to put pressure on ourselves, especially if it's fitness where the results are very obvious and, you know, losing weight and transformational bodies and all that stuff. Business, clients, dollars, revenue, how many clients have you signed, how much money did you make, like, those are tangible results. There are others like life and mindset where, mm, it's a little bit more gray area because there's not this tangible result, right? Yes, you could say relationships enhance, and, mm, morning practice gets better, right? It, it's like these baby steps, but it can't be really seen. And so regardless of what type of coach you are, you have to trust that when they win, you win as well. So this again speaks to us coaches having our own agenda. Like, okay, six-month program. By month six, you better have XYZ done and these results. It's like everyone's on their own journey, right? When they win is not up to you. We as coaches are only here to support them in their journey, and again, meet them where they are. But you will have different clients across the board where one might be further along, one might have done mindset work in the past, one, whatever it is, and so there's different levels where everyone is starting on. So it's so unfair for you to put, like, an expectation on them when they're probably not going to get the same results at the same time, right? You just have to trust you as a coach. I have the knowledge. I have the work. This worked on me. This was my experience, hence why I'm a coach, and I can only give them all of this knowledge and my time and my support and my guidance, trusting that they are learning. It is sinking in, right? They are being sponges, but on their timeline, okay? There's so many variables that impact this timeline. If you look at my list, it's up to the amount of effort they put in. So let's say you have weekly calls. That's part of your program. You have weekly calls with your client. That's one hour of the week that you see them here on a call. What is going on the other six days and however many hours, 23 hours, on that seventh day, right? We don't know. We don't live with them. We're not a fly on the wall. We're not in their house. We're not tracking everything that they're doing. We have to trust that they are doing what you, you said they should do or whatever we agreed upon in the last call. So it's up to them to put in effort. So if you have a client who's half-assing it and not putting in much effort, absolutely that will affect their results. It's also a matter of how much mindset work they need to work on. So if you have someone with lots of limiting beliefs, super negative, super pessimistic, not even trusting you as a coach really, that's a lot of mindset work, right? And, and sometimes that comes first before it's like the other work that needs to get done to build, to grow, whatever. It's like, oh, let's start over here. It's based off of how badly they want it. Sometimes people sign up with me and they're like, "Yeah, let's go. Let's do this." Month one, it's like great, and then you start to see them kind of teeter and drop off because life got busy or, "Oh, I have this," or, "I have that." It's like, well, if this was a priority to you like it was on day one, you wouldn't schedule anything at the time of this call That's simply it. And so it's a matter of what people are prioritizing. How badly do they want this? If, uh, we have a call set up for every, let's use She-E-O, for example, every Tuesday evening at 5:30 PM Eastern, and you don't show up because you have something else going on, that means you said yes to that something else and no to the call. It's that simple. Which means you are prioritizing the thing over the call. That's it. It comes down to you and your decision-making. And that's not bad, but it's also the reality of how seriously are you taking this, right? People will always get so much more out of live calls. Their results or lack of is not a reflection of you. So as a coach, and to be considered a good coach, you can do all that you can. You show up to the calls on time. You are there for the duration of the call. You are there to serve. You are present. You're not distracted by anything else. You're not, like, I don't know, doing laundry or dishes while also coaching. Like, you are here. But if they, again, are not doing their part, or even if they are doing their part, but again, maybe their results are, are slower or whatever. Like, who are we to say right or wrong, right? It's, it's their timeline. If you think about it, you can give the same information and advice to 20 different girls, right? Same program, same video lessons, same call structure. So why is it then that half get results, right, and the other half don't? Is it because everyone else sucks? No. It's because, again, those var- variables. How much effort are they putting in? How badly do they want it? Are they putting themselves out there? Are they taking the advice and actually applying it and taking action versus just learning and consuming, which so many of us love to do? So if I have a whole lecture on how to send a DM, sure, you can watch the lecture, awesome. But that's half of it. Now, are you sending DMs, right? Are you doing the action part? And so all of those variables will absolutely impact results, but that is not a reflection of you and how good you are as a coach, right? You know it will work because of your own experience. You're like, "Well, I know how to send DMs, and I've done it, and I've gotten clients because of it." Hence why I'm teaching you, right? When people get results because they are doing the work, and they are showing up, and they are practicing what they preach, and they are doing the mindset work, then absolutely take those results and highlight them and talk about them and boast about them because that is the proof that your formula, that your strategy as a coach does work. But don't expect all 100%, is my point, to get those results. You have to know deep down, again, as a coach, that your advice is helpful and, and transformative because of your own journey. Again, you want to be a coach because of something you've experienced in the past that changed you, that helped you, hence why you want to also teach. So you have to trust and believe, "If it helped me, it can help others." Okay, speaking of results, the good to great leaders never wanted to become larger-than-life heroes. So that goes back to the focus is on them, right? They're in it for themselves and money and power and whatever. So they wanted to be, like, in the spotlight. But they never aspired to be put on that pedestal or become these unreachable icons or, I would say, celebrities nowadays. What they were are seemingly ordinary people quietly producing extraordinary results How amazing is that? I feel like there's something so, like, comforting about that too, right? Like, I don't have to be on a pedestal. I don't have to be this icon. I don't have to be the biggest of the big, right? It's like, why can't I just be an ordinary coach but my results are so extraordinary that that is what moves the needle forward in my business and in my life? That is how I win. Cool. Okay, number four: you are a forever student. Newsflash, you will never know it all. Hate to break it to you. Whenever you feel like you do know it all and you're like, "Yeah, okay, I got this thing down," there will always be another level that you reach that humbles you, right? There's that saying, "New level, new devil." It's so true. Like, when I hit six figures in my business, I was like, "Damn it," right? That was the big milestone. That was the big goal. And then you hit it and you're like, "Okay, this is cool. Mm, now what? Do I stay here? Do I stay at this 100K mark, or do I wanna set a new goal of, like, 200K and double my income," right? Which just means more impact, more clients to serve. But when you think about now the 200K, now your mind is stretched again. Now your mind is at another level and it's like, "Ugh, here we go again. This is unknown territory. New limiting beliefs are coming up. New money mindset issues are coming up. Can we really make 200K? Are you worth 200K?" You see what I mean? So you will never know it all. There's always going to be a new level. You get to decide how far, how big you want to go. That's up to you. There's no rule book to that, right? But just know that there's always going to be change. There's always going to be challenge. There's always going to be uncomfortable moments and decisions that you have to make that are out of your comfort zone. So you're constantly learning. You're constantly going to be a student. So I would say you have to make time to continue learning. Books, that's how I learned. Listening to podcasts, hiring coaches and mentors, going to retreats, going to conferences, you name it, right? That's what I did to get here, so why would I think I need to stop, right? I would continue that. You're never above anything. If my business first required me to send DMs and show up on social media and post all the content and talk in my stories, then if I have to do that again, I'm gonna do it again. I'm not above those tasks, right? Especially if you start hiring and delegating and things like that. If you have a been there, done that mentality, it simply does not apply to building your own business because there will always be a new way to do old things. So right now, for example, Instagram is here, social media is present. It's been a decade, but we're still heavily using social media. Businesses thrive and run off of social media, and that's now. But you also have to think, okay, is this still going to be so necessary in five years, in 10 years? What's it gonna look like in 25 years, right? It's constantly changing. And so if you're just like, "Oh yeah, I'm an expert, and I've done it, and look at me, look at me," and you don't continue learning and you don't continue to sharpen your skills, you're actually going to fall behind. And so then someone new who is putting in the work and the knowledge and, and schooling and education and investing and all the things, they will surpass you. It's kinda like hard work beats talent. You might be talented because of all the knowledge you've gained up until a certain point, but then someone else who's, who's, you know, younger and, um, hungrier and wants it more and puts in the time and the work and the effort, they will pass you up. Now, that's not a bad thing, but it's just further highlighting this point that you can never stop learning. You can never stop investing in yourself because there will always be so many different levels, and we'll actually talk a little bit more in depth about that, um, next week. Okay, last one. You take care of yourself. This is probably the first one. But your clients get the overflow. So just like how I'm showing up today in this video lesson, imagine I had shit going on at home that I didn't deal with, or I didn't take care of myself for a while, and I binge-watched Netflix and I binged eating and I didn't work out, I didn't move, I didn't meditate, I didn't do all these things. And now I am supposed to show up on a call feeling like probably shit. I'm not going to be able to serve you. I might have brain fog. I might be scatterbrained. I might be stressed. My thoughts might be somewhere else. I might even feel emotional if I have no one to actually confide in. I might have really low energy. I might be tired. I cannot show up as a coach. I can't. And so that doesn't help your client. And again, they will read into that right away how you show up to a call. This is where if we go back to embodiment, practicing what you preach really kicks in because they'll be able to detect that on the calls. So you should always, always, always take care of yourself so that your cup is full. I never want a half empty cup, by the way, ever, which means every day I am taking care of myself so that my cup is never depleted. It's always full. We feel good. And then my clients get to benefit from the overflow. Okay? Your business is a reflection of you. So if you're not good, your business isn't good, right? If you are stressed out, you're not sleeping, you're not eating, you're-- whatever the case may be Your business will suffer, right? You won't show up. You won't do the things. You won't do the tasks that move the needle forward. Unhappy you equals unhappy clients. Happy you equals happy clients. So as you build a business, don't get so wrapped up in building the business. Trust that there is time. Remember, we're all in it for the long haul. And so take your, a weekend off. Go on a trip. Go spend time with your family. Like, do what you need to do so that you can serve and show up as the best coach you know you are Okay, so those were five ways on being a good coach. Now, I did wanna highlight the, the concept of imposter syndrome because even if you're doing all the things right, like, you're still human, right? E- even in my day now and, and the level that I'm at, I, I still feel moments of imposter syndrome. And I wanna offer y- I wanna remind you what it means, but also offer you a reframe, okay? So imposter syndrome basically means you don't believe you're good enough, and the actual definition is the persistent inability to believe that one's success is deserved or has been legitimately achieved as a result of their own effort and skills. Now, if you feel that way overall, like, like, that's the, the underlying feeling that you have, it actually might be true because if you cheated, if you lied, if you stole, then you didn't really put in the work. And so yeah, you might feel like an imposter 'cause y- you skipped a few steps. Remember, if your focus is on you and cash and power, you probably didn't go through the process of building a business and going through the ups and the downs and the ebbs and the flows and the emotional rollercoaster. And so yeah, sure, you might feel like you don't deserve your success if you ever reach it, right? Or maybe you have been putting in the work but then, like, the universe rewards you, and they send you a client, and you didn't DM them or whatever it is. It felt, like, easy. Then sometimes people write it off as, "Oh, I just got lucky," right? And they don't see how their work was actually a contribution to that luck that they received, right? I think there's a quote where it says, "Lucky is when opportunity meets preparation or when preparation meets opportunity." And so it's like that luck, I'll accept it. I'm ready to receive it because I know it's still rooted in my preparation that I had. And now there's an opportunity, so it's still propped up on something. Maybe it's your background. A lot of people have imposter syndrome because they feel like they're not good enough, and what makes them not good enough? It's the story that they're telling themselves in their head. I come from nothing, perhaps lower middle class, who your parents were, what city you're from, what school you went to, what level of education you have. Whatever it is, maybe it's one or all of those. I remember I had a few of those in there. And it's like we're all deserving of success, and we're all capable of being a, a good-ass coach, right? But, but that's where imposter syndrome lives. So I just wanna highlight that again so we're all on the same page. But now to offer you a reframe. So a lot of people think that, "Oh, no, I'm feeling imposter syndrome," and it's bad. Okay? That's the, the definition we have or the, um, association we have with imposter syndrome. It's bad. But I wanna offer you a new perspective and actually say it's good. Okay? Here's what I mean. Everything is perspective. So like I just said, your story that you have with parents, school, upbringing, whatever it is, it's, it's a perspective. It's a story, and we can absolutely rewrite that story, so you can actually feel proud of your story. Okay? But also, there will always be someone younger than you, smarter than you, more experienced than you. And I'm like, "Who gives a fuck?" Right? That doesn't take away from your success and what you can give and offer the world, right? You have to remember that there's room for all of us, regardless of what level. Most of us feel this imposter syndrome when we push ourselves to a new level, right? Like I said, new level, new devil. You feel out of place. You're surrounded with other coaches that are perhaps further along than you. But I want you to realize that if they're further along than you, it's, they're showing you what's possible should you even want that, whether it's a financial amount, whether it's client amount, whether it's how they do business or process, whatever it is. So instead of, like, comparing and making it mean something about you and, and that you're not good enough, that you're not there yet or whatever is in your head, use it to inspire you. Like, "Holy shit, that's possible? Wow, I had no idea." Right? You getting into rooms where people are bigger than you in terms of business or money or clients or fitter than you or whatever, it's just showing you what's possible on a human level, right? We're all humans. So let it inspire you o- of what can happen and what's possible. So to reiterate, imposter syndrome can actually be a good thing when you feel it because you're surrounding yourself with people that are, you know, so many steps ahead of you. They're in chapter 20 and you're in chapter five, if you're familiar with the chapter analogy. So be proud of yourself for getting out of your comfort zone and for stretching your boundaries. It's a good thing. Cool. All right. That's what I got for you guys this week. Next week is our last week. Just as a reminder, it is week 16. Um, so what we're going to talk about here in the next video module, the last video module, is how far do you want to go? Yes, there's a whole lecture on the climb towards success. So I will see you all in the group chat. Let me know what resonated with you the most. If you have any questions, you know where to find us, and yeah, we'll go from there. Take care, you guys. Bye.