[SERIES: 0 to 100] Secret #1 - How I Made $100,000 In 1 Year

Welcome to my brand new series "0 to 100: BTS Secrets of Building a 6 Figure Business in 1 Year"! 🎉

Kicking off this series with the first episode uncovering EXACTLY how I made $100,000 in 1 Year In My Coaching Business. 

If anything resonates with you or if you have questions, feel free to DM me on IG!

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Other episodes referenced:

1. Zero sign-ups, $10K Anyway & Why I'm Not Spiraling

2. Things Are Changing...The Decision I've Made & How I Will Embrace A New Identity

Transcript

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Hello, and welcome to this week's episode of the Building Her podcast. I'm your host, Katya Lillian. If you've been loving this podcast, go ahead and rate the podcast five stars and DM me on Instagram when you do that, because I want to connect and personally thank you. If you are new here, hit that subscribe button. It really helps the podcast grow, and that way, you will never miss an episode. So let's dive in Hey, my name is Katia Lilian, and I am obsessed with all things mindset, personal development, and helping you build the best version of yourself. I'm a women's life and mindset coach and an entrepreneur who started a fun hobby of posting #sweatyselfies, grew a successful side hustle, and now I run a six-figure coaching business. I teach you the secret of building a life that aligns with your deepest values and one that you wake up excited for. This podcast is designed to expand your mind and challenge the status quo. So get ready to uplevel your life and let's start building her. Welcome back to the podcast. If you missed last week's episode or the episode the week before, I have them both linked in the show notes below. But your girl is showing up a little differently these days, and I'm here for it. So hopefully someone out there resonates with my message even more so than before. If you are a listener that tunes in every single Friday, I love you, I see you, I appreciate you, and I really do hope this podcast has served you up until this point. But I am also really excited for the pivot that is currently happening in my life and is unraveling in real time, and I'm so excited to share it with you in real time. That's kind of the theme with all of this. When I thought about my content on all platforms, including this podcast, I want to make it, of course, valuable, while also giving you the raw, the real, the vulnerable details, 'cause there's so many, and give you more organization. I guess, let me expand on that. I am doing Jessie's YAP Challenge. I'm not posting... Uh, sorry, back up. Jessie Gene, she went viral. I think she's gonna go viral again. She's about to open the doors to her six-week YAP Challenge again. If you're interested in that, by the way, doors open on Monday And, um, she's probably gonna make another million dollars, if not more. Anyways, I, I invested and I am in her program, but I'm not posting YAPs every single day because I'm still working on an entire overhaul of my product suite. And I've been just learning and basically being a student, letting it all seep in. But one of the things that she shares in her YAP challenge is the power of a signature series. And it's almost like you're tuning into your favorite Netflix show and you can't wait for the next Friday or whatever day the new episode comes out, right? There's, you know, a cliffhanger or there's so many unanswered questions and you wanna learn more. And she said her signature series is a really good way to do that. It's to intrigue the audience, create curiosity, but also just invite and attract your dream clients into your world. Because if they're interested in finances and building a business and becoming a coach, being a mom, well, now they have a reason to come back to your profile because they know it's just episode one of your series. Or if they catch a little bit later, like episode five, well, now they know there's four other episodes that they can go and binge-watch basically on your profile. So I think it's genius. I've been thinking about series a lot. Admittedly, I haven't been putting too much emphasis on my content. There was a streak where I was super, super consistent beginning in January of this year, but I definitely did not have the strategy. I just The whole point was to be consistent and see what landed, kind of like throwing spaghetti at the wall to see what stuck. That's how I've built my business, and I believe that that type of experimentation will give you the answers. And so that's what I did. And what I realized, my YAPPING videos were horrible in the beginning. And when I say horrible, the engagement was low. But recently, I would say the last three to five YAPPING videos, they actually did well for my account and my page. So There's, she's definitely onto something. The community that is a part of it, you can find it under JJYAPChallenge, the hashtag, if you're curious and wanna learn more. Um, but they're all yapping, and some of them, as far as I can tell, are having massive success with it. They're growing tens of thousands of followers. I just saw a guy who teaches UGC, uh, make $1,000 from a brand deal because they like his yapping videos. So there's definitely a trajectory going in this direction of yapping style videos So I'm gonna continue doing that, but full transparency, I've done the yapping and I've done the spaghetti-- throw the spaghetti at the wall approach. And so I'm taking my time to really understand what am I selling and what am I doing all this for. So back in the last few episodes, I talked about an identity... Well, identity crisis, number one, but then also an identity shift, number two, and that's, thank God, where I'm at now. So just surface level, I've always seen myself as a coach, and I love it and I will continue doing that in a one-on-one capacity. I love my private clients. That's where I feel like I get the moth- most depth, and I build the best relationships. I get to meet them in real life. Like, we truly build and grow such bonds over years of working together, and it's really nice because I don't have to have a lot of them. I get to have five. Ten is my max. I have five right now, and they're my soul sisters. They're my dream soul clients, and we work together for years. They are renewing, and they want to stay in my world. They want to continue investing not only in me, but themselves. And when you find people like that, it's not such an easy, "You know, I'm not gonna renew, I'm gonna walk away," because they also are ambitious. They also want to make more money. They also want to test out other talents that they have or other career choices that they want. So it's really nice with private clients. Um, and so that's not going anywhere, but in the way that I sell my other offers, I had The Big Shift and She E.O. as my live programs. It's just not it for me anymore. It, it feels energetically exhausting. I hate the live launch model, which I've discovered about myself. And so I've been playing around with the idea of repurposing both of those programs into smaller bite-size digital courses, and because it would be smaller and no live component, they of course would be a low ticket offer. We're, we're talking like one might be less than 100 and one might be in the two to three, $400 range. I'm even looking at changing where my platform, um, is, where all of these digital courses will be housed on. I'm looking at Stan Store So yeah, a lot of stuff is changing here in the background. It's a lot, but it also feels so right, and it also feels very exciting. I always say follow your highest excitement. So yeah, there's a lot to learn and change, but I'm really leaning into this excitement. And, um, I, I have to say, Jesse Jean, in terms of the timing, she gave me that permission, and I'm so, so grateful. So All that to say, I am here on the podcast taking her advice, even though it's for Instagram and TikTok primarily. I wanna play around with it on the podcast. Another baby I love is my podcast. I've been doing this now for two years. I just entered my third year, and I'm not going anywhere, but the way it looks, what I talk about will, of course, always change as I change and develop and evolve. So I wanted to bring a series here. I've done it before, but not very intentional. I just thought, again, throwing spaghetti, spaghetti at the wall. But I wanna just give a bit more intentionality to everything that I put out there now with, obviously, what I'm learning as well. So if you remember in May, I had a private podcast that I published, Behind the Scenes Secrets of Building a Six-Figure Business in One Year. Not a lot of people signed up for that. I think it was too soon of a deadline to do anything with. It was one week where they had access to download and binge-listen to four episodes, and I just don't think that worked for me, especially with my engagement numbers. I, I think more than 75% of the people that follow me didn't even see it, right? So it was a dud, but there was a lot of juicy information in there. So it's more so about the approach that I wanna change versus the actual meat and potatoes of it. So I'm bringing it here to the podcast. Long-winded way to say that. So Behind the Scenes Secrets of Building a Six-Figure Business in One Year. Welcome to episode one of this series. Here is how I made $100,000 in one year in my coaching business. I sold one-on-one private coaching. That is it. That is all. I have mentioned this before in past episodes, but I don't know if I've given too much detail, especially with specific numbers, and so I'm really excited to just uncover all of those for you. When I-- To give you some background and context, when I first started to think of making money online, this was back when I worked full time for a tech company. I was based out in Chicago. I was fully remote, and I had so much freedom there in this new city. Bosses weren't there. I didn't have any coworkers. I had a flexible schedule because they really valued autonomy. They could care less how often I worked or when I worked. It was just a matter of getting the job done. And so that allowed me to explore and play If you will, in this online space. And the way I made my first $50, I will never forget it, was when I worked with a brand. They reached out to me, I think they sent me a DM, and they wanted to give me $50 to advertise a new song by Calvin Harris. So I said, "Sure." And I made $50, and that opened the floodgates for me in my mind in terms of the potential and just what we're talking about here with online money. And so that got me started into brand deals and working through that. But my identity was definitely more like influencer type, uh, person. So, you know, "Here's my outfit, and here's the link, and this is the brand I partnered with, and #sponsored." Like, that was my content. When I decided on coaching, I really wanted to just invite a second stream of income. With that, I invested $7,500 into a three-month business coaching program with none other than Rob Dial And it was the best decision I've ever made. The-- What he taught me was basically how to sell, but very micro in terms of how to sell a coaching business, right? Because now you're selling you as the coach. You're not selling a product, and you're not hiding behind a brand's product. You're selling you. So completely different ballgame, but I, um, I invested, and I learned the playbook of how to sell, and that is what got me to make 100,000 in one year in my coaching business selling one-on-one coaching only. I didn't have a podcast. I didn't have any low-ticket offers. I didn't have my group program, The Big Shift, yet. I did not have SheEO, my business mastermind, yet. I had nothing. I had Instagram that still was heavily marketed with my influencer work, and I-- That-- Like, that was it. I didn't have a coaching link. I didn't have a website, like nothing. And it was basical- It w- it was rooted in the conversations that I was having and anybody, you know, inbound. So yeah, that's how I made 100,000 in one year in my coaching business, was off of one-on-one private coaching. That-that's it. So I focused on high-ticket sales versus low-ticket sales first. I think a lot of people get that wrong because they think they need to go the low-ticket offer first with free PDF downloads or a, you know, $10 m- course here or whatever download or, you know, $55 e-book. And while that may work for some people, it didn't feel right for me because I had a really hard time growing my audience back in that day. We're talking, ooh, Five plus years ago. And because of that, I was getting really frustrated and annoyed, and I actually did not want to spend time trying to figure out content and, you know, algorithm, as much as we hate that all. But yeah, I, I didn't care for that. And so there was a huge identity shift then for me of how about coaching? Because now it's not so much about quantity, it's more so about depth in the community that you already have, and making those connections, and building trust with people, and actually building relationships with people. And that, at that time and in that season of my life, that sounded so much more appealing to me. And so then when I was in Rob's program, I realized that my content will have to be much more coach-focused and less product, brand deal, influencer-focused. And that was a huge shift for me because I had to let go of that version of Katia, right? The, the influencer version of Katia so that I could go into coach mode. And now it's funny 'cause it's full circle. Now I'm going back into creator mode. Now I'm going from coach into creator mode, but I'm not letting go of that coach identity completely, 'cause I still love it. It's near and dear to my heart. But there has been an identity shift for me, and I felt it as soon as I became a mom. But now this feels so much more Exciting, but also lighthearted and much more of a lower lift. And I'm gonna keep you in the loop with everything that I learn and grow and different ways I make money. I'm already researching different ways to make money, and I found, like, eight different ways, so it's really exciting. But I haven't done anything yet. So once I cross that bridge, I will absolutely let you know. But back to my coaching 100,000. My first high-ticket client ever I sold for six months for 3,900, and she paid me on a payment plan, a six-month payment plan. So I received $650 from her every single month for six months. And then she renewed and renewed and renewed. So I basically had that one client for years. Um, now where I'm at, if you are a business client, I am selling a six-month package for $10,000. That includes six months of biweekly calls and, um, 24/7 voice note, texting support in between, and then, of course, strategy and accountability and steps of action in between those calls. And I'm very proud of that number, and it feels very right for me with my experience, my knowledge, my wisdom, but also my additional investments that I continue to make to keep growing and learning myself. So since I started with Rob, I have invested into my other mentor, Samantha Daley, and I've been in just about every group program that she's offered. I'm currently in her top-tier mastermind. Like, I'm constantly investing into other programs myself. And then I just invested into Jessie Jean's YAP Challenge. So you have to look at all of your investments, where you're growing and learning, and you're, um, adding more, you know, tools to your toolkit. That absolutely adds value to your future clients, hence the price tag. Because now it's not just what Katia knows, it's what Rob knows, it's what Sam knows, it's what Jessie knows. I get to bring that in a consolidated format to my client. So I feel really good about that number And if you think about five clients at 10K, that's 50K for six months, times two should they renew, there's 100 grand right there. And I'm really excited because now that I see that as just one stream of income, we're not talking all the other ways that I wanna tap into to make a second, a third, a fourth, a fifth, a sixth stream of income. So I'm really excited about that, and I, um, am so excited also to just invite you in and be able to share that with you. If you have any questions on one-on-one private coaching, whether you want to sell it or whether you want to become a client of mine, send me a DM on Instagram. I'm always available for a conversation there. Fair warning, I leave long voice notes, kind of like a podcast episode. But usually well worth it. Um, and then yeah, I'll just tell you if we're a match and we should get on a call, and if not, maybe sometime down the line, you know? Um, but yeah, that's it. High-ticket one-on-one coaching. I start at 3,900. You can do 5,000. You can do 5,500. You get to increase as you feel like it's right. My first coach ever always said it has to be above the bar of resentment. If you're getting paid $100 a month for all the work that you do and the, and the energy you pour into your client, I don't know if that makes a lot of sense, right? You don't wanna end up resenting your client. So the math needs to make sense. I hope this was helpful. This is just episode one of this series. Be sure to tune in next week for episode two of this series, which will cover my three-step formula on how I've learned to attract, talk, and close those dream clients. So I'm excited for you all to tune in and listen to this. Again, if this was helpful for you or just eye-opening for you, if it resonated with you in any way, please do me a favor and take a screenshot of this podcast, post it on your stories, and tag me at katia.lillian. I would love to connect with you, so thank you in advance, and I appreciate you. Until next time. Bye.