The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.
The Coaching Equation
Fast Five for Friday: Belief Before Proof, Price Jumps, and Spending Without Guilt
[00:00] Mind as a Tool - Discover the perspective shared by Tony Robbins: your mind is a tool—how you use it determines your fulfillment and achievements.
[01:58] Believe Before You See It - Ryan shares insights on breaking the "see it to believe it" fallacy, emphasizing the importance of faith and visualization in achieving success.
[04:21] Raise Your Prices with Confidence - Hear a real-life client success story about boosting pricing, testing assumptions, and seeing immediate results with zero objections.
[05:37] Take the Risk to Achieve Greatness - Learn from Jim Rohn's quote: "If you think trying is risky, wait until you get the bill for not trying." Explore why pursuing greatness is worth the risk.
[07:20] Spend Without Guilt - Brook shares a lighthearted story about making purchases that bring joy and solve problems—and why sometimes, spending money is worth it.